Product Updates

New Partner & Agency Onboarding Flow

Partners and agencies can now self-register, submit integration requests through a guided flow, and manage their own profiles. Approved attribution requests generate the partner configuration automatically. What's new:

• Self-serve registration for partners and agencies Partners and agencies can create their own org without manual provisioning. A short wizard helps users identify which account type fits their use case. Accounts that need both partner and agency capabilities are handled as a separate path.
• Redesigned integration request form The new form replaces the legacy submission flow. Attribution integration requests are routed into a dedicated dashboard for review. settings.
• Automatic attribution provisioning Once an attribution integration request is approved, the partner configuration is created automatically as a new attribution source. Clean, complete submissions can go live in seconds.
• Self-managed partner profile Partners can update their own logo, website, and profile details. Profile changes feed directly into the Partner Marketplace.

Apple Ad Attribution Kit (AAK) support

Singular now supports Apple's Ad Attribution Kit (AAK) framework, the successor to SKAdNetwork. AAK introduces several capabilities beyond SKAN:

• Re-engagement support on iOS 18+. Postbacks include a conversion-type field for download, redownload, or re-engagement.
• Dedicated country code field in postbacks, derived from App Store storefront settings.
• Alternative marketplace support (App Store plus EU DMA marketplaces).
• Core mechanics including the three postback windows, fine and coarse conversion values, source identifier, and crowd anonymity match SKAN. Apple has confirmed AAK is fully interoperable with SKAN.

Singular currently supports App AAK postbacks (postbacks sent to Singular through the advertiser). Data is available through Extract ETL and Export Logs.

Note: data from standard AAK postbacks is not yet available in Singular reporting or Singular postbacks.

Lock parameter overrides on short links

Custom Singular Links can now be locked to prevent click-time parameter overrides. When enabled, parameters already set in the base link cannot be modified or replaced through query string parameters at click time.

• Per-link control: a toggle on each shortened custom link in Manage Links enables the lock. Default behavior is unchanged.
• API support: set disable_short_link_parameters_overrides: true when creating or updating a custom link via the Singular Links API.
• Inheritance: short links created through the Dynamic Short Links API inherit the lock setting from the base link.

See Tracking Link Parameters, the Singular Links FAQ, and the Singular Links API documentation.

Hook tags for Creative IQ

Generate AI tags scoped to the opening seconds of a video creative to analyze hook performance separately from full-video performance. The first few seconds of a video are critical for capturing viewer attention; hook tags isolate that window so marketers can measure what makes an opening effective.

How to configure a hook tag:

1. Go to Manage AI Dimensions in your Creative IQ dashboard and select Add New.
2. Enable the "This is a Hook Tag" option. Hook tags apply only to video creatives.
3. Define the hook length in seconds (for example, 3 seconds). Singular analyzes only that opening window.

Two default hook tags are included for all orgs with Creative IQ enabled:

• Hook type covers common opening categories.
• Hook format covers visual treatment (text overlay, cinematic, UGC testimonial, and similar).

Hook tags are applied to creatives from the last 7 days on activation. For historical backfill, open a Support ticket.

CTV to web attribution

Singular now supports view-through attribution from CTV impressions to web conversions, closing the measurement gap between Connected TV exposure and website activity. When a user is exposed to a CTV ad and later visits the advertiser's website, Singular can match the exposure to the conversion using probabilistic signals.

CTV to web attribution requires Cross-Browser Attribution to be enabled and uses Singular's CTV impression links. Setup is configured per CTV partner; contact your Solutions Engineer to enable.

View-through attribution for web

Singular now supports view-through attribution for web conversions using Singular impression links. Users who see an ad and later visit the advertiser's website can be attributed to the impression, providing visibility into top-of-funnel exposure that was previously invisible in web reporting.

Web view-through attribution is currently live for:

• TikTok
• Reddit
• Snapchat
• Google (via Campaign Manager 360)

Additional partners are in progress. View-through attribution requires Cross-Browser Attribution to be enabled and impression links to be configured for each campaign. Contact your Solutions Engineer to set up.

Cross-browser attribution for web

Singular now supports cross-browser attribution, which links ad clicks that occur inside a social platform's in-app browser to later visits or conversions in the user's native mobile browser (such as Safari or Chrome). Without this capability, users who click an ad in Instagram or TikTok and then reopen the site in their default browser appear as organic, breaking attribution.

The feature uses IP-based probabilistic attribution, scoped specifically to clicks from social in-app browsers. Cross-browser attribution is currently off by default and can be enabled by Support or your Solutions Engineer. Enabling it is also a prerequisite for view-through attribution for web and CTV to web attribution.

Improved Facebook creative coverage

The Facebook data connector now pulls from an additional endpoint, filling in creatives that previously appeared as missing in reports. Coverage gaps that affected a subset of advertisers have been closed going forward. Historical backfill is available on request through Support.

Creative IQ: new metrics, creative alerts, and similar creative breakdown

A round of enhancements to Creative IQ:

• New metrics available in Gallery and Explore: re-engagement, app installs, app re-engagement, and app total conversions (where applicable).
• Custom alerts now support the creative and asset dimensions.
• A new widget in the Similar Creatives tab breaks performance down by campaign, country, and OS.

Web SDK enhancements: GTM parity, global properties, dedup, and auto context capture

Several improvements are live in the Web SDK:

• Google Tag Manager parity: the GTM implementation now has full feature parity with the native Web SDK, including banners. Clients implementing through GTM no longer need custom workarounds for session context or user properties.
• Global properties: set shared properties at initialization or runtime to apply across all events. Management APIs are available to set, unset, update, or clear properties on the fly.
• Event deduplication: an optional setting to identify and reduce duplicate event exports based on parameter matching. Configurable per session. Disabled by default; enable through your SDK initialization config.
• Automatic context capture: page URL and page referrer are now registered on every event and exposed in user-level data and export logs, providing visibility into user flows and organic referral sources.

See the Web SDK Change Log and the Native JavaScript Implementation Guide.

TikTok Upgraded Smart+ campaign support

New dimensions are available to distinguish between TikTok's three campaign automation types (Manual, Smart Campaigns, and Upgraded Smart+):

• TikTok – Campaign Automation/Type
• TikTok – Upgraded Smart+ Ad ID
• TikTok – Upgraded Smart+ Ad Name (network side only)

Creative data continues to be combined across automation types.

Country-level restricted user permissions and read-only access

Restricted users can now be limited to specific countries in reporting. A new toggle during user setup also enables read-only permissions for selected pages.

Agency event permissions

Advertisers can now control which events agencies are permitted to configure in Partner Configuration and which events agencies can view in aggregated event reporting. Aggregated event permissions are configured in Metrics and Events.

Creative IQ and agency configuration improvements

A source filter is now available in the Manage AI Dimensions preview. On the agency side, the agency table now includes Agency ID and a permissions column, the Agency ID filter is supported in Partner Configuration, and Attribution and Manage Links permissions support custom configuration for more granular access control.

Partner Configuration changes log

Every modification to a partner configuration is now tracked and exposed to customers. A new History icon on each Partner Configuration row downloads a CSV of all changes. A new Changes Log API provides programmatic access for auditing tools, and Slack notifications now display Added/Changed/Removed diffs rather than full configuration snapshots.

Note: tracking began on February 4, 2026; data prior to this date is unavailable.

See the Partner Configuration & Postbacks FAQ and the Partner Configuration Changes Log API documentation.

Reporting API for partners and agencies

Agencies and partners can now query data programmatically through the new Reporting API for Singular Partners and Agencies. Advertisers can also filter by agency name on the Partner Configuration page, and the agency table now includes a permissions column showing the agency's access level.

Similar creative analysis and upgraded Creative Recommendations

The Similar Creatives tab in Creative IQ now includes four analysis widgets:

• Overview: breakdown by asset and all relevant metrics.
• Scatter plot: compare two metrics at once to identify the best-performing variation.
• Tag analysis: surface single-value tags that differentiate the creatives.
• Creative spec analysis: evaluate which video duration or orientation performs best.

Creative Recommendations in Insights have been upgraded to compare top and bottom performers across the full dataset, reference existing creative attributes (duration, elements, keywords), and ground expected outcomes in observed dataset patterns.

Custom AI Dimensions: prompt suggestions and tag preview

Two upgrades to Custom AI Dimensions in Creative IQ:

• AI Suggestions: when writing a Custom AI Dimension prompt, Singular now surfaces suggestions to refine basic prompts into more specific instructions.
• Tag Preview: see how tags will be applied across your top creatives before saving the dimension.

The creative popup in Gallery now opens to the Analyze tab by default.

Custom AI Dimensions are now generally available

All orgs with Creative IQ can now create up to 20 custom AI dimensions, manage them in the Manage AI Dimensions page, and apply them retroactively to the past 30 days of creatives.

Set up Partner Configurations on behalf of agencies

Advertisers whose agencies are set to view-only can now create Partner Configurations and Singular Links on behalf of those agencies, and edit existing agency configurations. The Partner Configuration table includes a new column indicating whether the setup was made for the advertiser or for an agency.

Expanded Partner Configuration export

The Partner Configuration export now includes:

• All attribution windows: probabilistic, deterministic, install, re-engagement, CTV, and inactivity.
• Sending rules: Send All, Send View Through, Send Revenue, Send Fraud.
• Manual customization tracking via a URI Manually Edited field.
• Postback filters and tracker campaign filters.
• OAuth partner chosen accounts.

Exports can be generated for all configurations or scoped to a single partner. Partner parameters are now exposed as paired columns (parameter name and parameter value), replacing the previous Event Partner Name field.

See the Partner Configuration & Postbacks FAQ for the full column reference.

Creative clustering: similar creatives in Gallery

When drilling into a creative in the Gallery, you can now view Similar Creatives identified through Singular's creative clustering. A CSV download exports stats for all clustered creatives, and each similar creative is clickable to navigate directly to its popup.

Note: playables and carousel gifs are not yet supported in clustering.

Agency permissions overhaul

The Users and Agencies page has a new full-page UI for advertisers, with a summary view of every agency and the permissions granted to each. During agency onboarding, advertisers can choose edit or view-only permissions for both Attribution (Partner Configuration) and Manage Links. Fraud reports can also be shared with agencies through Screen Selection.

Creative interpolation for Google Ads

Tracker metrics (installs, conversions, revenue, cohorts) are now available broken down by creatives in Google Ads reports. Singular estimates creative-level performance by distributing tracker metrics based on each creative's network-side performance. Totals remain unchanged; only the breakdown is new.

Works retroactively for all historical data with no setup required, and supports ETL, API, and Dashboards. Currently Google Ads only; Facebook support is planned.

Self-serve custom domains for Singular Links

Custom domains for Singular Links are now fully self-serve. There are no feature flags or support tickets required to configure a custom domain. Follow the steps in the UI to set up and validate a new domain.

Creative Gallery: visual analytics in the creative popup

The creative popup in Gallery now includes new tabs (Creative Tags and Analysis). The Analysis tab introduces:

• A trend widget showing performance over time for any selected metric.
• A dynamic breakdown widget showing performance by Campaign, Country, or OS.

Charts use lazy loading so the popup stays responsive even with heavy data.

Attribution settings shared with partners

Singular now automatically shares customer attribution settings directly with TikTok, Snapchat, Meta, and Amazon Ads. Partners receive metadata for click-through windows, view-through windows, re-engagement settings, and probabilistic settings, giving them real-time visibility into how attribution is configured for each advertiser.

No action is required from customers.

All global fraud rules customizable, plus custom parameters

Two updates to fraud management:

• Every global rule can now be customized in the Fraud Custom Rules screen, with in-UI explanations for each parameter.
• Custom parameters from touchpoints, including values passed through the _p passthrough, can now be used in custom fraud rules.

Important: parameter names must match the touchpoint exactly. Otherwise the rule will fail silently and will not flag, reject, or whitelist events.

See the list of available attributes for custom fraud rules.

Per-creative custom tags in Creative Gallery

Admin and standard users can now add tags to individual creatives directly from the Creative Gallery. Click Edit on a creative to add tags; a confirmation modal appears before saving.

• New tags are applied immediately and retroactively across all time.
• Tags are available right away in Creative Explore for reporting.
• For orgs with AI Tags and ETL enabled, ETL reflects new tags for the last 7 days, matching the standard daily pull window.

Note: this feature is not available to restricted users.

MTA installs formula update

The Multi-Touch Attribution installs formula has been updated. The split is now 0.30 for co-attributed installs and 0.70 for assist installs (previously the inverse). The new formula provides a clearer first-touchpoint view of attribution. The change applies to historical data.

Creative Insights available for all Creative IQ orgs (beta)

Creative Insights is now enabled for all orgs with Creative IQ. The feature remains in beta; feedback is welcome.

Audience Incrementality is now generally available

Singular's Audience Incrementality solution is now generally available. Marketers can measure the true uplift created by individual partners, campaigns, and creatives by comparing the performance of audience-exposed test groups against control groups.

The product is purpose-built for defending retargeting ROI and identifying spend that adds no incremental value. See the Audiences FAQ for setup and usage details.

Singular Links social landing page

For Singular Links opened from social platforms (Facebook, Instagram, TikTok, WeChat, and similar) on iOS, the link can now route through a Singular-hosted landing page. This enables deep linking and attribution to work seamlessly alongside Universal Links.

Enable the option in the link creation or edit flow.

Assists and Multi-Touch Attribution are now generally available

Singular's Assists and MTA solution is now generally available. The product brings assist and MTA visibility directly into the Singular platform with a unified view of user journeys from impression to final conversion.

New metrics include assisted installs, co-attributed installs, single-attributed installs, and MTA eCPI across mobile, CTV, and video channels. See Understanding Singular Mobile App Attribution for details.

New Re-Engagement Report

We have introduced a new preconfigured **Re-Engagement Report** to provide deeper insights into your retargeting campaigns.

New Fields Added

This report includes new fields designed to give you a clearer view of performance:

• Cost Per Conversion: Helps accurately calculate the cost based on Tracker Conversions, avoiding potential skewing from only using CPI (Cost Per Install).
• Cost Per Re-engagement: Provides a re-engagement equivalent to eCPI (effective Cost Per Install).

Custom Dimensions Enhancements

We have added several new options for defining Custom Dimensions and improved macro functionality:

New Custom Dimension Options

The following dimension types are now supported in the general Custom Dimensions configuration, allowing for more flexible reporting:

• **Creative ID** (Report Dimension)
• **Creative Name** (Report Dimension)
• **Agency ID** (Creative / Report Dimension)
• **Region** (Report Dimension)

Custom Dimensions Macros Update

The list of available dimensions for the **'If no value matched, set default value to: (optional)'** macro has been expanded to closely match the main rules dimensions list. Note that **Retargeting** and **Tracker Name** are not yet included in this expansion.

New Dashboard and Widget Enhancements

We have introduced several new features to enhance your dashboard and widget experience:

• Widget Subtitles: Widgets now display a subtitle showing all applied filters, providing immediate context on the data being viewed.
• Dashboard Favorites: You can now use a **star icon** to mark your favorite dashboards. These will appear at the top of the dropdown list for easier access. We also added metadata (creator name, private/public status) to saved dashboards.
• Date Selector Improvements: We updated the default date options to better align with common user needs. These popular default dates are now also visible at the top of the dashboard.
• Top 25 Dropdown: Pie and Horizontal Bar widgets now feature a **"show top 25" filter** dropdown, making it simpler to analyze data when many values are present. We plan to extend this to other widget types soon.

New Default AI Tag and Delete Functionality for Creative Tags

We have released two key updates for tag management in the gallery:

New Default Tag: "is UGC = true/false"

A new default tag, “is UGC = true/false,” has been added for all organizations with Creative IQ (CIQ) enabled. This tag was *not* added for organizations that already had it enabled as a custom tag.

Delete Creative Tag Functionality

You can now **delete tags** directly from individual creatives in the gallery.

• Click **“edit”** inside a creative in the gallery to remove tags.
• A confirmation pop-up ("are you sure") will display before saving the changes.
• Once deleted, the tag is immediately removed for that specific creative across all time and will no longer appear in reports.
• *For organizations with an ETL setup:* The deleted tag data for the last 7 days will be gone after the next ETL push (which pulls data 7 days back every day).

Creative IQ Product Updates

We have released a host of improvements and updates for our Creative IQ solution.
Creative Count
In Creative Explore and Creative Dashboard, you can now find the "creative count" metric. Now your reports can be setup to assess against this metric. For example:

• How many video creatives you have versus playables.
• How many creatives I have on Google that are counted as "good" versus "low"

Creative Explore
Creative Explore has a new chart. It is collapsable by default

Meta View-Through Attribution is now available

Meta has updated AEM with view-through attribution support. Singular supports this from day-one. If you would like to opt-out from view-through attribution in AEM, you simply need to go to the AEM Partner Configuration page and set the "AEM View-Through Window" to 0.

Apple Ads Pre-Order Attribution is now available

Apple Ads has released support for pre-order campaigns. Pre-order campaigns promote apps and driving users to "pre-order" and app before launch in the App Store. When the app launches in the App Store, it is automatically downloaded to the device of the user that pre-ordered it.
As long as you have your Apple Ads configuration setup, Singular will automaticall measure pre-order attributions for recently released apps that had a pre-order campaign within the attribution window (90 days for click, 61 days for view).

D0 Cohorts now available for calendar cohorts

We have released D0 cohorts for calendar cohorts.
This updates now gives you the ability to see what events happened on D0 [the day of install]. This shift to D0 is in-linw with industry standards. With this updates, you may see higher numbers in standard cohort days [D1, D7, etc].

X Advanced SAN integration is now available

We are excited to announce the release of our Advanced SAN integration for X (Twitter). The X Advanced SAN integration enables X to probabilistically attribute both iOS and Android opt-out users. You can always opt-out of probabilistic attribution capabilities by going to your Partner Configuration of X and opt-out.

Open Graph (OG) Tags for Custom Links

Configure your own OG tags directly in Singular and ensure that every link shared looks professional, aligns with your messaging, and drives stronger engagement.

Now you can define the metadata for how a link is displayed on social media directly in Singular. This is available for every custom link:

• Set OG:title - control the headline shown in the preview
• Set OG:description - Provide clear, engaging context
• Set OG:image - Ensure the correct creative asset or brand image is displayed

Creative IQ just keeps getting better!

Multiple updates to Creative IQ: new dimensions and dashboards

New dimension: Video Duration Range
You can now analyze your creative videos by duration and see what's working the best! Video Duration Range buckets the video duration values for you. The ranges are as follows:

• Below 10 secs
• 10-15 secs
• 15-30 secs
• 30-40 secs
• 40-60 secs
• Above 60 secs

Default Creative IQ Dashboard available

Now you can go in and edit a pre-populated Creative IQ dashboard. Available from the left-hand navigation, you can edit any/all widgets in the default dashboard template and save it as your own custom dashboard.

Dashboard performance improvements

Now the Creative IQ dashboards are more efficient and load even faster for you.

Manage Link Domains page

Enhanced support for branded domains with updates to Manage Domains page

Now on the Manage Domains page, you can easily move domains to the archive or set a default with one click. You are also able to create new domains with a unified look, directly in the table.

Creative Gallery gets new filters

You now have "name" and "country" filters available in Creative Gallery

Grouping multiple creatives has gotten even better with "name" and "country" filters. With the Singular Media ID, we already group creatives by what Singular recognizes as like creatives. Now you can further slice-and-dice this grouping by the "name" and "country" filters to better understand your creative performance!

Creative previews in dashboards

You now can see creative previews in the tables and pivot widgets

Now your dashboards show creative previews for all the creatives you are measuring in Creative IQ. You can see the previews when you select "creative" report type. There is a new flag option for "show creative previews."

Singular MCP Integration for OpenAI's ChatGPT is now live!

We are excited to announce that our Model Context Protocol (MCP) integration with OpenAI's ChatGPT is now live!

This ChatGPT integration follows our earlier first‑to‑market launch with Anthropic’s Claude. Because ChatGPT has a free tier and Singular also has a free tier of service, this powerful service is now available at zero cost even to those mobile app and game developers with the tiniest of budgets. And it’s unlocking an unprecedented richness of data for all mobile app and game makers.

What this integration enables: An MCP integration is a deep integration between the intelligence of major LLM-based AI engines and the super-rich marketing and advertising data in Singular. It’s safe, secure, and private, and it gives natural‑language access to live campaign data for marketers and app developers:

• How much revenue they’ve made in the last month
• How many app installs they’re getting
• What their ROI is
• If costs are trending up
• Which ad partners return the highest ROI for least cost
• Which ads are working
• And much more …

 

App developers can also get instantly-generated visual charts and tables right in their conversations. Non-technical staff don’t have to navigate dashboards or write SQL.

How to get set up: Talking to your data with ChatGPT is easy. Simply head to our Help Center and follow the simple steps to get started!

UI Updates: Easier Reporting is Here

We're rolling out a few UI changes this week to make your experience even smoother.

Today, we've re-grouped some fields across your Analytics reports to help you find what you need faster.

Discover fields in groups like Attribution Insights or Search Campaign Dimensions

Don't worry, you can always use the search bar to locate any field!

 

Creative Explore now has AI dimensions in aggregate

Reports in Creative IQ's Creative Explore now have your AI dimensions available in aggregate. See, at a glance, which AI tags were applied to your creatives, and uncover what is performing the best! For example: Which CTA or which audio language is the highest performing across all your creatives and all your channels.

Customers with Creative IQ also have the AI dimensions available in Singular Dashboards

Singular Now Supports AI Tagging For Playable Creatives

Singular now supports AI tagging for your creative playables in Creative IQ! Head over to the Creative Gallery in Creative IQ and check it out! You will now see a preview for playables, instead of a hover icon.

Singular Supports Branded QR Codes in Singular Links

Singular supports Branded QR codes in our Singular links. You now can add the app logo to all QR codes! Setup is easy, as when you want to brand your QR codes, your logo is added automatically from the app store.

Meta Relaunched Advanced Mobile Measurement Program

Meta's Advanced Mobile Measurement is back for iOS! Singular now supports Meta’s Advanced Mobile Measurement, offering increased attribution accuracy and speed on Meta properties including Facebook and Instagram.

Any advertisers can accept Meta’s AMM terms, to enable row-level data via an MMP integration. AMM data will include clicks and views, and will be available for both installs and re-engagements. It will also include insights from Advanced AEM, but the datapoints that we have previously reported for Advanced AEM will now be available at a row level.

AI-powered marketing insights from top LLMs, starting with Singular's MCP integration for Claude

Today Singular is announcing global availability for a first-ever deep integration with Anthropic’s Claude. For the first time ever, you can get instant AI-powered marketing insights using the full power of the world’s best AI engines with Singular's easy to implement Model Context Protocol [MCP] integration.

New Combined UI for Partner and Agency Logos

Now Singular combines two logos instead of just one - the partner / agency logo and the impersonated account.

Agency Access Changes

Agency partners can no longer set-up SAN Integrations on their own. Agencies that already have an integration setup will continue to see it as view-only and its still editable in Admin mode so any issues can be resolved.

30-Day Cohort Periods Now Supported In Partner Reports

The partner report will now reflect whatever the advertiser has set up- up until 30d.

30-Day Cohort Periods Now Supported In Partner Reports

The partner report will now reflect whatever the advertiser has set up- up until 30d.

New Data Connector Self-Serve Configuration

When adding a new data connector, you are now able to decide if you want to enable historical import automatically or not. This you more control over your data and prevents data discrepancies when setting up data connectors using the same accounts.

Data Refresh Update — 30 Days of Data In One Request

From now on you can use the Data Refresh feature to update 30 days of data in one request (vs 14 days as was allowed before). This gives much more flexibility and prevents splitting these requests into 2 different requests.

SDID and Global Properties Now Live in SDK Console

You will now be able to see/test the SDID and the Global Properties passed via SDK events.

New Super Filter in Dashboards For Global Filtering Across Widgets

You can now select app / source/ os / country filters and it will apply to all the widgets in the dashboard. It will override existing filtered in the widget — so for example: you have a widget with a country filter = USA. Using the super filter to filter country = Canada, your widget will now display Canada data in the widget instead of USA.

New Total Widgets

You can now add metric totals in your dashboard. You can select from any metric or event and add a filtered view.

Introducing Creative IQ: AI-powered insights for unstoppable creative growth

We’re thrilled to introduce Creative IQ, Singular’s advanced creative optimization solution to maximize your creative strategy performance like never before. Stop guessing, and start scaling. Creative IQ enables you to identify the creative elements that work the best, so you can make the ads that convert into users faster.

Creative File [video and images] from Dataseat now available

We are now able to pull creative files [video and images] from Dataseat. In addition, we map the creative type and creative format dimensions.

Event CPE & CVRs Have A New Home

We have moved the Cost Per Event [CPE] and the Conversion Rate (CVR) metrics for events. You can now find them in the Custom Cohort Event dropdown.

Snapchat Advanced SAN integration is now live!

Starting today, you will be able to utilize Singular’s Snapchat Advanced SAN integration for both Android and iOS campaigns.

For iOS

• If you opt-out: then only deterministic attributions will be used on iOS.
• If you opt-in: probabilistic attributions will be used on iOS.

If you have any questions about Singular’s Snapchat Advanced SAN integration, please reach out to your Singular account representative - or, check out our FAQ for more information.

See Snapchat attribution integration guide for more information on Advanced Snapchat integration and how to enable this measurement option.

Snowflake Data Destination. Snowflake deprecating password authentication

Snowflake has announced the deprecation of password authentication (review the details here here). To ensure uninterrupted data flow, you'll need to switch to private/public key authentication.

Here's what you need to do:

1. Generate Private/Public Keys: We recommend creating an encrypted key with a passphrase. Refer to Snowflake's documentation for detailed instructions: Snowflake Documentation.
2. Update Credentials: Navigate to your Data Destination settings and update your authentication method.
3. Complete Migration by April 1st: Make sure to complete these steps by April 1st to prevent any delays in your data delivery. You can read more about it in our Snowflake Documentation: Singular Snowflake Documentation