Singular Links FAQ

Learn how to create and manage Singular tracking links through the Link Management page. For advanced usage tips, see Singular Links Best Practices and Examples.

Note: Singular Links are being rolled out gradually to our customers, starting August 2019.


Tracking Link Terms and Concepts

What is a redirect?

When a user clicks a regular link on the web, such as, the browser asks the URL’s server (in this case, LinkedIn) what it should do, and in return the URL’s server gives the browser some HTML to display to the user.

When a user clicks a tracking link, the link provider’s server tell the user’s browser to go to a different URL instead (the redirect URL), and to serve the content from that URL. The redirection is usually performed via HTTP 302.

What is a fallback redirect?

In the context of deep linking, a fallback redirect is a redirect destination that you want to take the user to in case the deep link fails.

Typically, if a user clicks an ad for your app, you want the deep link to send them into a specific screen inside the app. But if the user doesn’t already have the app installed, you want to redirect the user to the app store instead, so they can download your app.

Creating Singular Links

Why isn’t Facebook/Twitter in the Source Name dropdown?

Self-Attributing Networks such as Facebook and Twitter do not use Singular tracking links. To configure them, see Attribution Integrations: Special Instructions.

What is re-engagement?

Re-engagement means targeting existing users. Not all partners support this type of marketing campaign. If a partner does support the option and you want to use this Singular Link to track re-engagement as well as new installs, select Enable Re-engagement Tracking.

Why is “Enable Re-engagement” not available for a partner?

Some partners do not support re-engagement campaigns. If a partner does support re-engagement but the option is not available in Singular’s Create Link/Edit Link page, please contact Singular’s support team so we can update the integration.


What’s the difference between “deterministic” and “fingerprinted” clicks/views?

Deterministic clicks/views are those that are attributed to a source based on a device identifier or Google Install Referrer.

Fingerprinted clicks/views are attributed based on device fingerprinting methods, i.e. a combination of various properties that Singular gathers about the user’s device at the absence of a device ID.

See Device Fingerprinting Methodology for more information.

How do I change the attribution window for a link?

By default, tracking links for a partner use the default configured in their Partner Configuration.  However you can choose to change or override the default per link, to allow greater control for partners with different types of channels that can benefit from varying attribution windows.


See Attribution Lookback Window for more information.

How can I create a tracking link with a shorter URL?

Note: Link shortening is available for custom links only.

After you click Generate and see the tracking link URL, you can select Shorten Link to create a shorter version of the same link. This is useful for custom channels where the URL is exposed to the end-user, or for channels with restrictions on the length of the URL, such as SMS.

Tip: Shortened links can also be used to update live campaigns without having to swap out the tracking link. See Singular Links Best Practices: Using Shortened Links for more information.

Link Structure and Parameters

Editing and Archiving Links

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