Configure attribution integration
Integration Summary
Note: To setup Snapchat Ads using SKAdNetwork, see Snapchat Ads SKAdNetwork Integration.
(See Partner Integrations Glossary)
| Partner | Snapchat |
| Partner Type | Self-attributing Ad Network |
| Creatives | Supported |
| Publisher | Not Supported |
| View-Through | Supported |
| Re-engagement | Supported |
| S2S | N/A |
| Click Tag | No (Self-attributing) |
| Receiving All Installs | Recommended (Self-attributing) |
| Receiving All Events | Recommended (Self-attributing) |
| Default Attribution Window | 28-day click, 1-day view |
Setting Up Snapchat Ads Tracking
Prerequisites
Integrate the Singular SDK (see instructions)
1. Configuring Snapchat as a Partner
To configure Snapchat:
- In Singular, go to Attribution > Partner Configuration and type "snapchat" in the search box.
- Accept the Snapchat Terms and Conditions.
- Configure the integration as explained in Partner Configuration FAQ.
- Optionally, enter the Snap App ID to enable additional features in Snap's self-serve mobile app custom audiences. For more information about creating and managing the Snap App ID, see Snapchat's documentation .
2. Sending Event Postbacks to Snapchat (Optional)
Singular supports sending event notifications to Snapchat with all of Snapchat's requirements.
First, select enable sending in-app events to Snapchat by selecting All.
Next, map your In-app events:
- Select the event name on the left field, according to the name used in the SDK, and map the name to one of Snapchat predefined conversion events.
- Check the Send value checkbox if relevant (for example, revenues). If not checked, only counts of the event will be sent.
Partner Data Policies
As a Snap Mobile Measurement Partner, Singular adheres to the following data handling requirements required by Snap:
Data Retention
Snap user-level data is removed after 2 months of original attribution. After 2 months, users attributed to Snap as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular.
Data Access
Note: Beginning December 31, 2023, Snap view-through conversion data will be restricted in Singular's user-level reports. Snap view-through attributed data will appear as the following in Singular's user-level reports (Internal BI postbacks, UI exports, user-level ETL):
- Source and campaign name will be identified as "Snapchat"
- Granular campaign values will be restricted/null
- Attributed impression timestamps will be rounded to the day level, e.g "MM/DD/YYYY 00:00:00"
Aggregated reporting of Snap conversions are not impacted and will continue to have full granularity.
For more information, see Snap's help center article on view-through reporting.
Snapchat data sharing policies prevent the sharing of "Snapchat data" to advertisers and other 3rd parties. "Snapchat data" encompasses any data pertaining to an advertising ID belonging to a Snapchat user.
Data Mapping
| Singular Value | Snapchat Value | Example |
| Tracker Campaign Name | Snapchat Campaign Name | “MyCampaign” |
| Tracker Campaign ID | Snapchat Campaign ID | 123123 |
| Tracker Creative ID | Snapchat Ad ID | 123122 |
Reporting Notes
Singular's Standard Report defaults to show installs reported from our attribution integration with Snapchat. This means that any reported iOS installs only reflect installs attributed deterministically by dual opt-in users. (The same install count shown in "Installs" will appear under "Tracker Installs" meaning installs attributed by the MMP Tracker.) If you would like to see installs reported by Snap's Ads Manager, please include "Network Installs" in your Singular Report.