Creative Reports FAQ and Troubleshooting

Creative reports show you your actual creative assets, including images, videos, and texts, next to their performance metrics.

You can group the data by creative content to evaluate the performance of different creatives across campaigns and channels, regardless of any name given to the creative.


To run a creative report, go to Analytics > Creatives and select the dimensions and metrics you want to see.

For general information about Singular reporting, see the Reports FAQ.


Why is some of my data missing ("N/A" values in metrics or dimensions)?

To understand why you're getting N/A values, check out Troubleshooting "N/A" and Missing Data in Reports.

Why do I get a "No Graphic Available" message?

Singular can only display creative images and videos if the ad network makes this content available via their reporting APIs or interfaces.

Why do some metrics contain negative values? / Why do I get "Missing Creative Data" in the Creative Name/Asset Name dimension?

This arises from a workaround to a technical issue:

  • Sometimes the ad network’s metrics for the creatives within a campaign don’t add up exactly to the ad network's metrics for the campaign as a whole
  • OR the metrics for the assets in a creative don't add up to the metrics for the creative as a whole.

For example, here is data pulled from an ad network on the creative level that adds up to 50 clicks, while the data pulled on the campaign level shows 45 clicks for the whole campaign:


In such cases, in order to align the data, Singular adds a dummy row to the database and gives it the value needed, so that the metrics for the higher-granularity breakdown add up to the metric for the lower-granularity breakdown.

The value in the dummy row may be negative.


Why can't I see ROI for my creatives?

The granularity of your ROI is based on your account with Singular. If you are an analytics-only customer, you may not have access to unenriched or user-level data and hence can't see ROI on specific creatives. You may still see aggregated ROI based on the network data available.

Why are my creatives not clustering under the same Campaign ID?

If you have different creatives (images, videos, and text) under the same Campaign ID and are seeing them on separate rows, make sure to deselect Group By Image and Group By Text and re-run your report.



What are the "Normalized Creative Type" and "Creative Format" dimensions?

The Creative Format dimension is the type of creative as detailed by the ad network. We currently support the following networks:

  • Vungle. Expected values: "dynamic interstitial", "square dynamic interstitial", "showcase", "looping", "carousel", "gradient", "swipe"
  • AppLovin. Expected values: "GRAPHIC", "VIDEO", "REWARD" (rewarded video), "PLAY" (playable ad)
  • Ironsource. Expected values: “Video & Carousel”, “Video & Full Screen”, “Video & Interactive End Card”, “Playable”, “Interactive Video”
  • Unity
  • AdColony

The Normalized Creative Type dimension is a preset creative type. The expected values are "Video", "Image", "Text", or "Carousel".

Note: "Carousel" is a Facebook ad format that displays multiple images in a single ad.

What are the "Asset Name" and "Asset ID"?

These dimensions apply only to UAC (mobile app) campaigns in Google Ads (AdWords). These campaigns have an additional level of granularity in which a single creative (ad) can contain multiple assets (images, videos, and texts), and each asset has its own name and ID.

For more information, see the AdWords Data Connector FAQ.

What are Video views - 25%, 50% and 75%? How can I interpret them?

The video views metrics tell you how many times your video ad has been viewed up to a quarter, half, or three-quarters of its length. This data can help you identify where viewers lose interest and optimize your video ads.

Can I create charts with my creative data?

Yes, you can use the Dashboards page to create visualizations with your creative data.

  1. Go to Singular > Dashboards, and create a new dashboard or use an existing one.
  2. Click the Add Widget button and under Reporting Data Type, choose "Creatives".
  3. Configure the rest of the widget - name, type, data, and filters, and click Save.

For more help, see the Dashboard FAQ.

Clustering Creatives

How can I segment and categorize my creatives for easier management?

We offer different levels and forms of segmentation:

  • For the highest granularity, select dimensions such as Creative ID or Creative Name
  • Group by Image/Text to evaluate performance by the content of creative regardless of what it's called in different campaigns or networks
  • Enable Creative Clustering for more powerful grouping of images (see "What is creative clustering?" below for details)
  • Add Creative Tags to categorize your creatives manually by product type, theme, art style, or any other differences you are testing
What is grouping by image/text?

Grouping by Image or by Text allows you to evaluate the performance of your creatives based on their actual content, regardless of any names they may be given in different campaigns and networks.

  • Select Image if you want the report to display creative images/videos next to their performance statistics.

    Note: Singular can only display an image/video in the report if the ad network has made the graphic available through their API or some other interface. 

  • Select Text if you want the report to display ad texts, such as the call to action, and compare their performance statistics.


  • Select both Image and Text to see both the image/videos and the texts in the report. Note that this choice provides the highest granularity and may be less useful. If an image/video asset is associated with several different texts, or if the same text is associated with multiple images/videos, the report displays each combination of graphic+text in a separate row.

Note: If you want creatives grouped by text/image, make sure not to select dimensions such as "Creative Name" that break the grouping.

What are creative tags?

Tags are a way for you to describe and segment your creative assets. Tags let you evaluate not just different creative assets, but different types or categories of creatives.

For example, you can tag your creative images by the product they feature (e.g., "shoes" vs. "bags"), and see which category has better performance metrics.

To learn more, see the Creative Tags FAQ.

Can I use custom dimensions in my creative reports?

Yes, you can use two types of custom dimensions:

What is creative clustering?

Creative clustering is a technology developed by Singular to group images that are very similar but not identical. 

Enable creative clustering in your report if you have a bunch of similar assets with tiny differences, such as images with a different background color, and you want to evaluate their performance as a group.

Disable creative clustering if you have similar assets with small differences but you want to compare their performance against each other.


  • Creative clustering applies to image content only. Grouping by text always relies on exact matching. 
  • The creative clustering option is not available if you group by Text (or by both Image and Text).
  • Selecting certain dimensions in your query will break the clustering. For example, if you select the Creative Name dimension in your query, the report will ungroup any images that are similar but do not share the same creative name.
How do I see what's included in a creative cluster?

If creative clustering is enabled, each creative thumbnail in the report table indicates the number of images/videos that have been grouped into a cluster.

Click the thumbnail to see the details of the first image/video and click the arrows to page through to the other images/videos, as in the following example:


Can I group my creatives by keyword?

Creative reports do not support grouping by keyword. However, this feature is available in your regular reports (Singular > Analytics > Reports).