How to Configure Partner Settings and Postbacks

Before Singular can track installs and events for an ad network, you need to set up that network as a partner in the Attribution > Partner Configuration page. This is where you set up real-time postbacks (also known as callbacks) to let the partner know about installs and other events.

Remember that Partner configuration is a separate process from setting up a data connector for a network. A data connector pulls data from a network so you can analyze the information in Singular. Partner configuration sets up attribution tracking settings and postbacks.

  Part of How to Get Started with Singular Attribution
  Guide for Project Managers, UA Team
  Prerequisites Singular's attribution service has been enabled for your organization.

Note on Types of Partners

There are 4 types of partners you can configure in the Partner Configuration page:

  • Non-Self Attributing Partners (e.g., Vungle or IronSource): These are partners that you will work with using Singular tracking links (Singular Links). To configure this type of partner, proceed to Configuration Steps below.

  • Self-Attributing Networks (SANs): These partners each have a slightly different integration with Singular. To configure them, see the respective guide: Twitter Ads, Apple Search Ads, Facebook Ads, Google Ads (AdWords), Snapchat Ads.

  • Internal BI: This "partner" is just your own BI platform that you want Singular to send automatic postbacks to about installs, re-engagements, and other events. To configure internal BI postbacks, see the Internal BI Postbacks FAQ.

  • Third-party services (e.g., BI systems or fraud analyzing services): Singular is integrated with many third-party services, and you can configure them as partners in the Partner Configuration page so that they receive postback.

Configuration Steps


Find the Partner

In the Singular web app, go to Attribution > Partner Configuration. Start typing the partner's name in the Search Partners text box and select it from the list.


What if the partner isn't listed?

Singular has existing integrations with over 1000 partners, and we keep developing new integrations to cater to our customers' needs. 

If you want to run campaigns with a partner that is not integrated with Singular's attribution service, and the partner wants to receive postbacks, ask the partner to get integrated with us. They can learn all about it in the following guides:

If the partner is not listed and is NOT interested in receiving postbacks, you can just run campaigns with that partner by using custom Singular Links.


Select an App

In the Configuration window that opens, select the App for which you want to configure partner settings/postbacks, and then select the App Site (platform version). You configure partners separately per app site.



Set Up Conversion Postbacks

The App-Specific Configuration section lets you choose which conversion postbacks (callbacks) you want to send to the partner about this app. Note that Singular always sends postbacks about installs.

Note: The settings differ from partner to partner based on the specific integration they have with Singular. If you're looking for a specific setting and can't find it, we encourage you to discuss your options with the partner.

  • Enable Re-engagement Postbacks: Check this box to allow Singular to send postbacks about re-engagements (in addition to installs). For more information, see the Re-engagement FAQ.
  • Include View-Through Attributions: Check this box to allow Singular to send postbacks about conversions stemming from view-through ads (impressions). If you don't check the box, Singular will only send postbacks for click-through attributions.
  • Send Postbacks to Network on All Installs: Check this box to have Singular send postbacks on any app installs for this app regardless of whether they are attributed to this partner or not.
  • Postback URL: Enter the URL where the partner wants Singular to send the postback. If you don't have the URL, contact the partner.

Set Up Fraud Postbacks

If the option is supported for the partner, you will also see a checkbox to Enable fraud postbacks.

Fraud postbacks include information about decisions made by Singular's fraud detection system. To learn more, see Fraud Postbacks. Also see Singular Fraud Prevention for an introduction to Singular fraud protection tools.


Set Up Event Postbacks


If you are sending postbacks about conversions to a partner, you can choose whether to also send them postbacks about in-app events

In-app events can include any events that you have defined and implemented in the SDK (see Defining In-App Events) as well as the predefined events offered by Singular -- sessions and revenue events.

Under Send in-app events to <partner>, you have the following options:

  • Off: Don't send any postbacks to the partner about in-app events.
  • All: Send this partner postbacks about all events that users trigger in your app, whether the events are attributed to this partner or not.
  • Only if install was attributed to <partner>: Send event postbacks when the respective install was attributed to this partner

If you choose to send event postbacks to the partner, you have to specify which events to send postbacks for. Add each event to the list as follows:

Field Meaning
In-app (SDK) event name The name of the event as it is sent from your app through the Singular SDK integration.
Event Name The event name or ID as recognized by the partner (the partner would usually have a list of events that it can recognize).
Send Revenue For in-app purchases and other revenue events, check this box to include the revenue amount in the postback.
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