By tracking the right in-app events in your app, you can measure the success of your organization's marketing efforts through the KPIs that are important to you.
This guide applies to new Growth Plan customers. For other customers, the process is slightly different as events are not added automatically to the Events page (see step 5 below). This feature is being rolled out to all customers.
|Guide for||Marketing and User Acquisition Teams|
Use Singular as your attribution partner (MMP).
To track events, you need to:
- Choose events that you want to track.
- Ask your developers to include code in the Singular SDK or S2S integration in your app to send your chosen events as they occur.
- Make sure your events appear on the Settings > Events page in the Singular platform.
Follow the guide below for detailed instructions.
Define a list of events
Think of the KPIs you want to measure, and list the in-app events that will help you measure them.
To help you get started, we have compiled a list of commonly used events per vertical, including the recommended attributes to pass. We recommend using these standard events whenever possible, as they are automatically imported in Singular.
For example, for e-commerce apps, we recommend implementing events such as Product View, Add To Cart, and Checkout.
(Optional) Add Custom Events if Needed
Depending on your app's content and your marketing needs, you may want to track in-app events that do not easily map to any of the Singular standard events. In that case, you can define your own custom events.
Custom events must be manually configured in Singular to be measured in Singular reporting. Depending on the ad network, you may or may not be able to use them for optimization.
Note: Even if you define custom events, we still recommend using standard attributes wherever possible to pass data with the event. This will help ad networks report on your attributes. Standard attributes will also be reported by Singular in the near future.
Implement events in the SDK integration
Give your development team the list of events and attributes to incorporate into the Singular SDK integration.
The goal is for your app to report every chosen event as it happens to the Singular servers, so that:
Which events are built-in and always implemented?
When you integrate a Singular SDK or S2S into your app, Singular tracks several types of in-app events automatically, without you having to add code to send them to Singular when they happen.
These built-in events may appear in:
Supported Built-In Events
Use the events implementation guide for the appropriate SDK/S2S. The guide describes how to implement both standard and custom events (if you use them).
Event Implementation Guides per SDK:
Note: the standard event/attribute names may vary a little per platform, e.g., sngLogin instead of sng_login, depending on the platform's guidelines for entity names. Each SDK's guide links to an up-to-date list of standard events available in the specific platform and their names as they need to appear in the code.
Check your events in the Singular Platform
Define events on the Settings > Events page to see them in your aggregated reports.
Once your app starts sending standard events to Singular, they are automatically added to the Events page. For each event in the SDK, Singular creates a unique event and a non-unique event in the UI. See Understand the Event UI below.
Note: If you remove an event, Singular won't re-add it automatically, but you can always re-add it manually.
Understand the Cohort Event UI
The Cohort events tab shows you a collapsed list of events that were added automatically. When you expand an event, you see its properties.
*Note: Because of the 12-event limit, Singular automatically adds up to 6 unique and 6 non-unique versions of your SDK events. Enterprise customers are not limited to 12 events.
Once a cohort event is saved, any SDK events added cannot be edited. Notice the lock icon next to events. You can still add more SDK events to aggregate into the same cohort event.
Understand the Conversion Event UI
The Conversion Events tab shows you a collapsed list of events from your ad partners. When you expand an event, you see its properties.
*Note: Unlike cohort events, configured conversion events are not limited and you can edit the events freely. Notice the "x" icon next to each event.
Adding Custom Events Manually
If your SDK sends custom events to Singular, they are not added automatically to the Events page. You have to add them manually by clicking New Event and defining the event details.