Before you integrate the Singular SDK, learn how to decide which in-app events to add.
For SDK integration instructions, see the guide in the Developers Portal.
The goal of adding in-app events is to enable UA Managers to measure the success of their marketing efforts: this is how you will be able to measure retention and ROI. Think of what additional KPIs you would like to measure and make sure you define events to help you measure these.
Therefore, this planning stage is critical for how you will measure and optimize your marketing efforts.
There are basics events:
- Tutorial completed
- In-app purchase
But what are other events you should make sure to include?
Event List Template
We recommend putting together a list of events as follows:
|Event Type||What kind of event is it?||
|Event Name||What do you want to call your event?||
|Attribute Names||What attributes doe your BI team need? Event attributes are only reported on the user level (via export logs or postbacks). Some attributes are automatic (like device ID, timestamp); think of what unique attributes are relevant for you.||
|Attribute Description||Describe the attribute||
|Attribute Values||What’s the format of the attribute?||
We’ve put together a sample template for you to review here.