Singular Metrics and Dimensions Glossary – Singular Help Center

Learn about all the metrics and dimensions offered in Singular reports.

Note: These are the metrics and dimensions available in aggregate reports. For fields in user-level/event-level logs and user-level data destination (ETL) schemas, see Export Logs: Supported Fields.

Some of the fields below are available only to enterprise customers or customers using premium features.

Show: All General Report Creative Report SKAdNetwork Raw SKAdNetwork Report Ad Mon Report

Field Name in Singular Web App	Field Name in Singular API & Data Destinations (ETL)	Description	Availability in Reports	Pulled From (Learn More)
Dimensions
Account ID	adn_account_id	Your account ID from which we pulled the data. In some networks, such as Facebook and Google Ads, you may have multiple ad account IDs.	General Creatives	Network
Account Name	adn_account_name	The account name of the campaign, as reported by the ad network (when applicable).	General Creatives	Network
Ad Instance ID	instance_id	The targeting (be it country or a specific app) associated with the bid. Some networks refer to this dimension as Line Item or Mediation Group.	Ad Mon
Ad Instance Name	instance_name	The targeting (be it country or a specific app) associated with the bid. Some networks refer to this dimension as Line Item or Mediation Group.	Ad Mon
Ad Monetization Source	source	In Ad Monetization Reporting: the name of the monetization network.	Ad Mon
Ad Placement ID	ad_placement_id	The placement of the ad within the app (not to be confused with the ad type or the geo). Note that this dimension is given different names in different ad networks.	Ad Mon
Ad Placement Name	ad_placement_name	The placement of the ad within the app (not to be confused with the ad type or the geo). Note that this dimension is given different names in different ad networks.	Ad Mon
Ad Type ID	ad_type_id	The type of the ad, e.g., "banner" or "rewarded video". In other platforms, this may be referred to as the Ad Unit or the Ad Format.	Ad Mon
Ad Type Name	ad_type_name	The type of the ad, e.g., "banner" or "rewarded video". In other platforms, this may be referred to as the Ad Unit or the Ad Format.	Ad Mon
Affiliate ID	affiliate_id	In cases where there is a third party involved in the campaign, e.g. if the network bought inventory from another platform, or a DSP bought inventory from an exchange, this is the ID of the platform/exchange.	General	Network
Affiliate Name	affiliate_name	In cases where there is a third party involved in the campaign, e.g. if the network bought inventory from another platform, or a DSP bought inventory from an exchange, this is the name of the platform/exchange.	General	Network
App	app	The app name as configured in the Apps page.	General Creatives SKAdNetwork Raw SKAdNetwork Report	Network/ Tracker
Asset ID	asset_id	"Asset ID" and "Asset Name" apply only to Google Ads UAC (mobile app) campaigns and Facebook Ads AAA campaigns. These campaigns have an additional level of granularity in which a single creative (ad) can contain multiple assets (images, videos, and texts), and each asset has its own name and ID. For more information, see the Google Ads Data Connector Guide and Facebook Data Connector. Note: Due to a Google Ads API limitation, you currently can't see Installs broken down by asset, only by creative.	Creatives	Network
Asset Name	asset_name	"Asset ID" and "Asset Name" apply only to Google Ads UAC (mobile app) campaigns and Facebook Ads AAA campaigns. These campaigns have an additional level of granularity in which a single creative (ad) can contain multiple assets (images, videos, and texts), and each asset has its own name and ID. For more information, see the Google Ads Data Connector Guide and Facebook Data Connector. Note: Due to a Google Ads API limitation, you currently can't see Installs broken down by asset, only by creative.	Creatives	Network
Bid Amount	bid_amount	The bid amount in your organization's default currency (converted from Original Bid Amount). Note: For Google Ads, Singular only pulls the bid amount for campaigns in which the Bid Type is “Target CPA”. See the Campaign Properties FAQ for more information.	General
Bid Strategy	bid_strategy	This dimension contains the original data that we pulled from the ad network in order to deduce the Standardized Bid Strategy. See the Campaign Properties FAQ for more information. To see exactly which setting we pull from each network and the logic we use to standardize it, see Campaign Properties Data Mapping.	General
Bid Type	bid_type	This dimension contains the original data that we pulled from the ad network in order to deduce the Standardized Bid Type. See the Campaign Properties FAQ for more information. To see exactly which setting we pull from each network and the logic we use to standardize it, see Campaign Properties Data Mapping.	General
Campaign ID	unified_campaign_id	The ID of the campaign (see Campaign Name for more information).	General Creatives SKAdNetwork Report	Network/ Tracker
Campaign Name	unified_campaign_name	The name of the campaign. Usually this is pulled from the ad network, but if it's missing in the ad network, the dimension reflects the campaign name reported by the attribution tracker.	General Creatives SKAdNetwork Report	Network/ Tracker
Campaign Objective	campaign_objective	For ad networks that distinguish between the campaign objective and the bid type, such as Facebook and Snapchat, this dimension contains the campaign objective. You can also use it to find out if this is a mobile app install campaign. To see exactly which setting we pull from each network to populate this dimension, see Campaign Properties Data Mapping.	General
Campaign Status	campaign_status	Is the campaign live or not? Note that this is not a standardized dimension, so it may contain different values based on the ad network, e.g. “live/not live” vs. “true/false”.	General
Campaign URL	adn_campaign_url	The URL that is triggered when a user clicks on a campaign ad (the tracking link URL), as reported by the network. See also: Final URL.	General Creatives	Network
City	city_field	The user's city, as reported by the ad network. The availability of this dimension depends on the network. Not available for creative reports.	General	Network
Click Type	adn_click_type	The click type as reported by the ad network, where applicable.	General Creatives	Network
Conversion Type	conversion_type	How the user interacted with the ad. Possible values: "Click-through" (an ad click) or "View-through" (an ad impression).	General Creatives
Conversion Value	skan_conversion_value	The SKAdNetwork conversion value (a number between 0 and 63).	SKAdNetwork Raw
Conversion Value Description	skan_conversion_value_description	A summary of the meaning of the conversion value in the context of the conversion model defined for the campaign.	SKAdNetwork Raw
Country	country_field	The user's country, as reported by the network.	General Creatives SKAdNetwork Raw SKAdNetwork Report	Network/ Tracker
Country	ad_country	The country in which the ad was served.	Ad Mon
Creative Format	creative_format	[NEW] The format of the creative as defined by the ad network. This dimension gives more detailed information than Normalized Creative Type. Currently available for Vungle, AppLovin, Unity, and IronSource campaigns. The expected values are: For Vungle: "dynamic interstitial", "square dynamic interstitial", "showcase", "looping", "carousel", "gradient", "swipe" For AppLovin: "GRAPHIC", "VIDEO", "REWARD" (rewarded video), "PLAY" (playable ad) For Ironsource: “Video & Carousel”, “Video & Full Screen”, “Video & Interactive End Card”, “Playable”, “Interactive Video”	Creatives
Creative Height	creative_height	The height of an image/video creative, in pixels.	Creatives
Creative ID	creative_id	The unique identifier of the creative.	Creatives
Creative Name	creative_name	The name of the creative, usually given by the customer.	Creatives
Creative Reported URL	creative_reported_url	The URL that is triggered when the user clicks the creative.	Creatives
Creative Width	creative_width	The width of an image/video creative, in pixels.	Creatives
Device Model	device_model	In Aura campaigns only: the device model the ad was displayed in, e.g., LM-X320.	General	Network
DMA ID	dma_id_field	The ID of the Designated Marketing Area that the ad was targeted to. The availability of this dimension depends on the network. Not available for creative reports.	General	Network
DMA Name	dma_name_field	The name of the Designated Marketing Area that the ad was targeted to. The availability of this dimension depends on the network. Not available for creative reports.	General	Network
Facebook Ad Set ID	fb_adset_id	In Facebook campaigns only: the "Ad Set ID" given by Facebook.	General	Network
Facebook Campaign ID	fb_campaign_id	In Facebook campaigns only: the campaign ID given by Facebook.	General	Network
Facebook ROAS Bid	min_roas	For Facebook campaigns in which the campaign objective was set to Lowest Cost with Min ROAS (rather than having a set bid amount in dollars), we store the minimum ROAS percent in this dimension. The Bid Amount dimension for these campaigns will be empty.	General
Final URL	final_url	In Google Ads (AdWords) campaigns, this field contains the tracking link arguments (suffixes), as they are not included in the Campaign URL reported by Google.	General	Network
Is UAC	is_uac	In Google Ads (AdWords) campaigns only: is the campaign a "Universal App Campaign" (see Google's documentation for more information).	General	Network
Keyword	keyword	In search results ad campaigns: the search keyword as reported by the ad network. Applicable to Apple Search Ads, Bing, Google Ads (AdWords), Yahoo, etc.	General	Network
Keyword ID	keyword_id	The internal ID given by the ad network to the targeted search keyword.	General	Network
Network Campaign ID	adn_campaign_id	The ID of the campaign, as pulled from the ad network.	General	Network
Network Campaign Name	adn_campaign_name	The name of the campaign, as pulled from the ad network.	General	Network
Network Creative ID	adn_creative_id	The creative ID as reported by the ad network.	Creatives	Network
Network Creative Name	adn_creative_name	The creative name as reported by the ad network.	Creatives	Network
Network Sub Campaign ID	adn_sub_campaign_id	The ID of the sub-campaign, as pulled from the ad network. A sub-campaign is Singular's name for an additional grouping of ads that some networks have under the campaign level. Some networks may call it "ad group" or "ad set".	General
Network Sub Campaign Name	adn_sub_campaign_name	The name of the sub-campaign, as pulled from the ad network. A sub-campaign is Singular's name for an additional grouping of ads that some networks have under the campaign level. Some networks may call it "ad group" or "ad set".	General
Normalized Creative Type	creative_type	"Video", "Image", "Text", or "Carousel". If the Creative Type is "Text," it means the ad has only text. "Carousel" is a Facebook ad format that displays multiple images in a single ad. Notes: This dimension was formerly named "Creative Type" in the web UI. See also the Creative Format dimension.	Creatives
Original Bid Amount	original_bid_amount	The bid amount in the original currency.	General
Original Bid Currency	original_ metadata_currency	The original currency of the bid (see Original Bid Amount).	General
Original Currency	adn_original_currency	The original currency as reported by the ad network. This may be different from the default currency set up for you in Singular.	General	Network
OS	os	The operating system of the marketed product. For an app, this usually indicates which app store the app is sold in, e.g., "iOS" or "Android".	General Creatives	Network/ Tracker
Platform	platform	The platform of the marketed product, e.g., "iPhone" or "iPad".	General Creatives	Network/ Tracker
Public Id	site_public_id	The app's ID in the Apple App Store or Google Play (see What is the difference between an app and an app site?).	General
Publisher ID	publisher_id	The hashed ID of the publisher (app) in which the ad has been displayed.	General	Network
Publisher Site ID	publisher_site_id	The public ID of the publisher (app) in which the ad has been displayed. This field is only populated if this information is provided by the ad network.	General	Network
Publisher Site Name	publisher_site_name	The name of the publisher (app) in which the ad has been displayed. This field is only populated if this information is provided by the ad network.	General	Network
Region	region_field	The user's geographic region, as reported by the ad network. The availability of this dimension depends on the network. Not available for creative reports.	General	Network
Re-Downloads	skan_redownloads	Apple's SKAdNetwork postbacks include a "redownload" field. According to Apple, this is set to true if the app has already been downloaded and installed by the same user (same Apple ID). Singular marks every SKAdNetwork install accordingly as either a "download" or a "redownload."	SKAdNetwork Raw
Retargeting	retention	Whether the campaign is a retargeting campaign (Yes/No).	General Creatives
SKAN App ID	skan_app_id	The value of the 'app-id' parameter in Apple's SKAdNetwork postback.	SKAdNetwork Raw
SKAN Campaign ID	skan_campaign_id	The value of the 'campaign-id' parameter in Apple's SKAdNetwork postback.	SKAdNetwork Raw
SKAN Network ID	skan_network_id	The value of the 'ad-network-id' parameter in Apple's SKAdNetwork postback.	SKAdNetwork Raw
SKAN Publisher ID	skan_publisher_id	The value of the 'source-app-id' parameter in Apple's SKAdNetwork postback.	SKAdNetwork Raw
Source	source	The name of the data source (usually the ad network).	General Creatives SKAdNetwork Raw SKAdNetwork Report	Network/ Tracker
Standardized Bid Strategy	standardized_bid_strategy	The bid strategy for the campaign: Manual: A fixed bid you determined in advance, e.g. $7 per install or $8 per action. Target: Bidding based on a target bid amount, e.g. $7 CPI, as used in Facebook and Google Ads. Max: Bidding based on a maximum bid amount (e.g. in Facebook when your choice is “Lowest Cost with Bid Cap”). If this is your Standardized Bid Strategy, the Bid Amount represents the maximum amount you were willing to pay. Auto: Automatic bidding (e.g. in Facebook when your choice is “Lowest Cost without Cap”). If the Standardized Bid Strategy is Auto, the Bid Amount dimension is going to be empty.	General
Standardized Bid Type	standardized_bid_type	The method by which the bid is set up: ROI (ROAS), CPM, CPC, CPI, CPA, or CPCV.	General	Network
Status	adn_status	The campaign status (enabled/disabled) as reported by the network (when applicable).	General	Network
Sub Ad Network	adn_subadnetwork	The sub ad network, as reported by the ad network. This is an additional level of hierarchy that some networks have. E.g., Google Ads has YouTube, Shopping, etc.	General Creatives	Network
Sub Campaign ID	sub_campaign_id	The sub-campaign ID (when applicable). A sub-campaign is Singular's name for an additional grouping of ads that some networks have under the campaign level. Some networks may call it "ad group" or "ad set".	General Creatives	Network/ Tracker
Sub Campaign Name	sub_campaign_name	The sub-campaign name (when applicable). A sub-campaign is Singular's name for an additional grouping of ads that some networks have under the campaign level. Some networks may call it "ad group" or "ad set".	General Creatives	Network/ Tracker
Text	creative_text	The text associated with the creative (the creative may or may not have other elements associated with it, such as an image or a video).	Creatives
Tracking URL	tracking_url	In Google Ads (AdWords) campaigns, each ad click triggers two separate URLs: a destination (e.g. the advertiser's store) and a tracking URL. This field contains the tracking URL.	General	Network
Tracker Campaign ID	tracker_campaign_id	The campaign ID as pulled from the tracker.	General	Tracker
Tracker Campaign Name	tracker_campaign_name	The campaign name as pulled from the tracker.	General	Tracker
Tracker Creative ID	tracker_creative_id	The creative ID as reported by the tracker.	Creatives	Tracker
Tracker Creative Name	tracker_creative_name	The creative name as reported by the tracker.	Creatives	Tracker
Tracker Name	tracker_name	The name configured in the attribution tracker's platform for the tracking link.	General	Tracker
Tracker Source Name	tracker_source_name	The name of the ad network, as pulled from the tracker. May be slightly different than the Source field (which holds the network name as it's listed in Singular).	General	Tracker
Tracker Sub Campaign ID	tracker_sub_campaign_id	The ID of the sub campaign (ad group/ad set), as pulled from the tracker.	General	Tracker
Tracker Sub Campaign Name	tracker_sub_campaign_ name	The name of the sub campaign (ad group/ad set), as pulled from the tracker.	General	Tracker
UTC Offset	adn_utc_offset	The timezone offset of the campaign data, relative to UTC.	General	Network
Validated	skan_validated	As a part of Singular's SKAdNetwork solution, Singular not only receives and parses SKAdNetwork postbacks from ad networks but also checks with Apple to confirm that each postback represents an actual install. Validation ensures that installs are not fraudulent.	SKAdNetwork Raw
N/A *	admon_data_source	The source of data for ad revenue. This dimension is useful if you are using more than one method of pulling ad revenue ROI data (learn about the available methods) and want to get the metrics broken down by source. Notes: - To get the name of the ad revenue metric, query the Cohort Metrics endpoint. - admon_data_source is only available in the API. If you are running reports in the Singular web app, see How can I tell where my ad revenue data is taken from?	General
N/A *	creative_hash	The calculated MD5 hash for the creative.	Creatives
N/A *	creative_is_video	True if the creative is a video, false otherwise.	Creatives
N/A *	creative_url	The URL of the creative (or ad).	Creatives
N/A *	creative_image_hash	The calculated MD5 hash specifically for the image (in contrast with creative_hash, which is a hash for the entire contents of any creative, including text).	Creatives
N/A *	data_connector_id	The ID of the data connector through which the data was pulled. Note on "data connector" vs. "source": In Singular, a "source" is an ad network partner from which Singular pulls your advertising data. A "data connector" is a tool that connects to an ad network and pulls data. You may have multiple data connectors sharing the same source. This means they pull data into Singular from the same platform (but with different account names, settings, etc.).	General
N/A *	data_connector_source_name	The ad network that the data connector pulled data from.	General
N/A *	data_connector_timestamp_utc	The date and time in which Singular started pulling data from the network. This tells you how fresh the data is.	General
N/A *	data_connector_username		General
N/A *	singular_campaign_id	The campaign ID in Singular. This may be different from the original campaign ID - for example, if there are duplicates.	General
N/A *	singular_creative_id	An identifier given by Singular to the creative. This may be different from the original ID pulled from the ad network or the tracker (for example, if there are duplicates).	Creatives
Metrics
Ad Clicks	ad_clicks	The number of times a user clicked on an ad.	Ad Mon
Ad Impressions	ad_impressions	How many times ads were viewed in your app (as reported by the network). This includes both videos and static ads.	Ad Mon
Ad Requests	ad_requests	How many times your app contacted the network requesting an ad to display.	Ad Mon
Ad Revenue	ad_revenue	The aggregated revenue reported by the network.	Ad Mon
ARPU	arpu	Average revenue per user.	General
Bid Requests	bid_requests	The number of requests by the publisher to open an auction. Currently only applicable to Facebook’s RTB.	Ad Mon
Bid Responses	bid_responses	The number of bids responded to by the auction, i.e. the bid payload for each bid. Currently only applicable to Facebook’s RTB.	Ad Mon
Clicks	custom_clicks	Number of ad clicks. By default, this metric is pulled from the tracker side, but it can be set up to show clicks reported by the ad network.	General
Clicks	skan_report_network_clicks	Clicks as reported by the ad network	SKAdNetwork Report
Clicks Discrepancy	clicks_discrepancy	The difference between clicks reported by the tracker and clicks reported by the network. Use this metric to help you identify and troubleshoot major discrepancies. Formula: Tracker Clicks - Network Clicks	General
Completed Video View Rate	completed_video_view_ rate	Percentage of videos that were viewed in their entirety out of videos that were initiated. Formula: (Completed Video Views / Video Views) * 100	Creatives
Completed Video Views	completed_video_views	How many videos were viewed in their entirety.	Creatives
Completed Video Views	ad_completed_video_views	How many users viewed a video in its entirety. Note that not all networks provide this information.	Ad Mon
Completed Video View Rate	ad_completed_video_view_rate	Percentage of videos that were viewed in their entirety out of videos that were initiated. Formula: (Completed Video Views / Video Views) * 100	Ad Mon
Conversion Values - Count	skan_conversion_values_count	The number of SKAN installs for which Singular has received a conversion value (including conversion value 0 but not including conversion value Null).	SKAdNetwork Raw SKAdNetwork Report
Conversion Values - Ratio	skan_conversion_values_ratio	The percentage of SKAN installs for which Singular has received a conversion value (including conversion value 0 but not including conversion value Null). This is equal to Conversion Values Count / SKAN Installs.	SKAdNetwork Raw SKAdNetwork Report
Cost	adn_cost	Cost (ad spend) reported by the ad network, in your default currency configured in Singular.	General SKAdNetwork Report
CTR	ctr	Click-through rate (ratio of clicks to impressions).	General SKAdNetwork Report
CVR	cvr	Conversion rate (ratio of installs to clicks).	General SKAdNetwork Report
DAU	daily_active_users	Daily Active Users: Number of unique users who had at least one session in the day. The day is the rolling day since the user's time of attribution. For periods of more than one day, the DAU is the average of the daily active users for the selected days.	General
eCPC	ecpc	Effective Cost per Click: the total cost divided by the total click count.	General
eCPCV	ad_ecpcv	Effective cost per completed view. Formula: Revenue / Completed Video Views	Ad Mon
eCPI	ecpi	Effective Cost per Install: the total cost divided by the total install count.	General
eCPI (Orig. Cost)	ecpi_original_cost	Effective Cost per Install, but based on the original cost, before any currency conversions.	General
eCPM	ecpm	Effective Cost per Mille: the cost per 1000 impressions.	General
eCPM	ad_ecpm	Effective cost per one thousand impressions.	Ad Mon
eCPV	ad_ecpv	Effective cost per view. Formula: Revenue / Video Views	Ad Mon
Est. Conversions	adn_estimated_total_conversions	An estimate of total conversions as reported by the ad network (when available).	General
Estimated Revenue	skan_estimated_revenue	Revenue from campaigns that use a Revenue-type model. For more information, see What is Estimated Revenue and How is It Calculated?	SKAdNetwork Report
Estimated ROI	skan_estimated_ROI	ROI calculated based on skan_estimated_revenue.	SKAdNetwork Report
Filled Ad Requests	filled_ad_requests	How many ads the network served after receiving a request.	Ad Mon
Fill Rate	ad_fill_rate	Percentage of ad requests that were answered by the network. Formula: (Filled Ad Requests / Ad Requests) * 100	Ad Mon
Impressions	custom_impressions	Number of ad views. By default, this metric is pulled from the network side.	General
Impressions	skan_report_network_impressions	Number of ad views as measured by the ad network.	SKAdNetwork Report
Impressions Discrepancy	impressions_discrepancy	The difference between impressions reported by the tracker and impressions reported by the network. Use this metric to identify and troubleshoot major discrepancies. Formula: Tracker Impressions - Network Impressions	General
Installs	custom_installs	Installs as displayed in the Singular UI. This is a custom field and can be set to show network-side installs for some sources and tracker-side installs for other sources.	General
Installs Discrepancy	installs_discrepancy	The difference between installs reported by the tracker and installs reported by the network. Use this metric to help you identify and troubleshoot major discrepancies. Formula: Tracker Installs - Network Installs	General
Network Clicks	adn_clicks	The number of ad clicks as reported by the ad network.	General
Network Impressions	adn_impressions	The number of ad views as reported by the ad network.	General
Network Installs	adn_installs	The number of app installs as reported by the ad network.	General
oCVR	ocvr	Conversion rate from impressions to installs (the number of installs divided by impressions).	General
Original Cost	adn_original_cost	Original cost (presented in the original currency) reported by the ad network. In API queries, we recommend using this metric only when using the "adn_original_currency" dimension	General
Original Currency	adn_original_currency	The currency of the Original Cost value.	General
Original Revenue	original_revenue	If there are any custom calculations applied to the "Revenue" metric in your account, use "Original Revenue" to see the original revenue value as reported by the source.	General
Re-Engagements	tracker_reengagements	Number of re-engaged users.	General
Retained Users	N/A**	The number of users still active in the app (sending sessions to Singular) after the number of days specified in the cohort period(s). E.g., "Retained Users 7d" - the number of users still active 7 days after the install.	General
Retention Rate	retention_rate	The percentage of users still active in the app (sending sessions to Singular) after the number of days specified in the cohort period(s). E.g., "Retention Rate 7d" - the percentage of users still active 7 days after the install. Equal to the Retained Users for that cohort period divided by the installs.	General
Revenue	revenue	The revenue gained from the cohort of users in the selected cohort period.	General
ROI	roi	Return on Investment (return on ad spend): the revenue divided by the cost.	General
SKAN eCPI	skan_ecpi	Effective Cost per Install: the total cost divided by the number of SKAN installs.	SKAdNetwork Report
SKAN Installs	skan_installs	Number of installs as reported by SKAdNetwork.	SKAdNetwork Raw SKAdNetwork Report
SKAN oCVR	skan_ocvr	Conversion rate from impressions to SKAN installs.	SKAdNetwork Report
Tracker Clicks	tracker_clicks	Clicks reported by the attribution tracker.	General
Tracker Installs	tracker_installs	Number of installs as reported by the attribution tracker. For SKAdNetwork Reports, these are installs that were attributed by the tracker based on device matching, as opposed to "SKAN Installs", which are based on SKAdNetwork postbacks. See What are tracker installs?	General SKAdNetwork Report
Video Views	video_views	How many videos were initiated. Depending on the network and ad type, this metric may be the same as "ad impressions".	Creatives
Video Views	ad_video_views	How many videos were initiated. This metric can sometimes be the same as ad impressions. It depends on the network and the ad type.	Ad Mon
Video Views 25%	video_views_25pct	How many videos were viewed to the 25% point.	Creatives
Video Views 50%	video_views_50pct	How many videos were viewed to the halfway point.	Creatives
Video Views 75%	video_views_75pct	How many videos were viewed to the 75% point.	Creatives

* Dimensions where the Name in Web App is "N/A" are only available through the Singular API.

** To use this metric and other cohort metrics in an API report, query the Cohort Metrics endpoint first for a list of all cohort metrics that are available to you. In the query response, the "Display Name" describes the metric while the "Name" is the value to use to identify the metric when you run a report.