Learn what the fields in your Singular reports mean. For other questions, check out the Reports FAQ.
|Description||Data Pulled from Ad Network/Attribution Tracker? (Learn more)
|App||The application name.||Both|
|Source||The name of the source where the data comes from. i.e Facebook.||Both|
|OS||The operating system version (IOS/Android/Windows/etc) of the app.||Both|
|Platform||The device type (iPhone/iPad/etc…) of the app. *Note: Android is not commonly identified by device type by ad networks due to the large variety of devices and screen sizes.||Both|
|Country||The targeted country.||Both|
|Keyword||The search keyword as reported by the Ad Network. Applicable to Apple Search Ads, Bing, Adwords, Yahoo, etc.||Ad Network|
||The name of the campaign.||Ad Network|
|Sub Ad Network||The name of the used sub ad network as reported by the ad network (when applicable). For example, for AdWords, this could be Youtube, Shopping, etc.||Ad Network|
|Original Currency||The currency of the campaign, as reported by the ad network.||Ad Network|
|Account ID||The account id of the campaign, as reported by the ad network (when applicable). Ex: Facebook or AdWords might have multiple ad Account IDs||Ad Network|
|Campaign URL||The reported URL of the campaign (when applicable).||Ad Network|
|Sub Campaign||Any sub-campaign name (when applicable). Also know as "Ad-Set" or "Ad-Group" for different networks.||Ad Network|
|Status||The campaign status (enabled/disabled) as reported by the network (when applicable).||Ad Network|
|Click Type||The click type as reported by the network (applicable to Google Search campaigns).||Ad Network|
|Tracker Name||The campaign name configured on the attribution tracker side, as used in the tracking link.||Attribution Tracker|
|Campaign ID||The campaign’s ID in the network.||Ad Network|
|eCPI||Effective Cost per Install||Cost/Installs|
|oCVR||Ratio of installs to impressions||Installs/Impressions|
|eCPM||Effective Cost per Mille (Effective Cost per 1000 Impressions)||(Cost/Impressions)*1000|
|eCPC||Effective Cost per Click||Cost/Clicks|
|DAU||Daily Active Users: Unique active users per day, defined sessions. Day is defined as the rolling days since the user's time of attribution. For periods of more than one day, the value will be the average of the daily active users for the selected days.
Note: This metric is available only to users of Singular's attribution service.