Campaign Properties Data Mapping – Singular Help Center

The following table shows where Singular gets the values that it displays in the campaign properties dimensions. To learn what campaign properties are, see the Campaign Properties FAQ.

Singular Dimension Name >>

Campaign Objective/Type

Campaign Goal

Bid Strategy

Standardized Bid Strategy

Bid Type

Standardized Bid Type

Sub Bid Type

Campaign Status

Sub Campaign Status

Daily Campaign Name

Daily Sub Campaign Name

Original Bid Amount

Bid Amount

Pulled/ Standardized?*

Pulled

Standardized

Pulled

Standardized

Pulled

Standardized

Available in Singular Platform?

Yes

AdColony >

No such field, assuming it's 'Target bid'

bid_type

Bid Type	Standardized Bid Type
cpcv	CPCV
cpi	CPI
cpm	CPM

campaign_name

group_name

bid

Apple Search Ads >

No such field, assuming it's 'Max bid'

No such field, assuming it 'CPC'

Campaign.status

adGroup.status

Campaign.name

adGroup.name

adGroup. defaultCpcBid. amount

Facebook >

campaign. objective

optimization_goals

adset. bid_strategy

If there is no bid_strategy in the adset level, then: campaign. bid_strategy

Bid Strategy	Standardized Bid Strategy
LOWEST_COST_ WITHOUT_CAP	Auto bid
COST_CAP	Auto bid
LOWEST_COST_ WITH_BID_CAP	Max bid
LOWEST_COST_ WITH_MIN_ROAS	Auto bid
TARGET_COST	Target bid

adset. optimization_goal

Bid Type	Standardized Bid Type
LINK_CLICKS	CPC
OFFSITE_ CONVERSIONS	CPA
APP_INSTALLS	CPI
VALUE	ROI
REACH	CPM
DERIVED_EVENTS	CPA
POST_ENGAGEMENT	CPC
LEAD_GENERATION	CPA
THRUPLAY	CPCV
IMPRESSIONS	CPM

adset. promoted_object. custom_event_type

campaign. effective_status

adset. effective_status

campaign. name

adset. name

adset. bid_amount

Google Ads (AdWords) >

campaign. Advertising ChannelType

campaign. Advertising ChannelSubType

campaign. UniversalAppBidding StrategyGoalType

See AdWords Mapping below

For UAC Campaigns: campaign. universalApp CampaignInfo

For Non-UAC: campaign. BiddingStrategyType

See AdWords Mapping below

campaign. targetCpa. microAmount

IronSource >

bid

Snapchat >

campaign. objective

auto_bid + target_bid (see Standardized Bid Strategy)

Snapchat Field and Value	Standardized Bid Strategy
auto_bid=True	Auto bid
target_bid=True	Target Bid
auto_bid=False and target_bid=False	Manual Bid

adsquad. optimization_goal

campaign.status

adsquad.status

campaign.name

adsquad.name

adsquad. bid_micro

Tapjoy >

objective

Bid Type	Standardized Bid Type
ACTIONS	CPA
APP_ ENGAGEMENTS	CPA
APP_INSTALLS	CPI
INCENTIVIZED_ INSTALLS	CPI
VIEWS	CPM

name

adset. bidding. amount

TikTok for Business >

objective_type

bid_type

optimization_goal

operation_status

bid_price

Twitter >

bid_type

Bid Type	Standardized Bid Type
MAX	Max bid
AUTO	Auto bid
TARGET	Target bid

objective

Bid Type	Standardized Bid Type
WEBSITE_CLICKS	CPC
VIDEO_ VIEWS_PREROLL	CPCV
VIDEO_VIEWS	CPCV
TWEET_ ENGAGEMENTS	Other
FOLLOWERS	Other
CUSTOM	Other
AWARENESS	CPM
APP_INSTALLS	CPA or CPI (depending on charge_by)
APP_ENGAGEMENTS	CPA

entity_status (campaign)

entity_status (line item)

name (campaign)

name (line item)

bid_amount_ local_micro

Unity >

goal

biddingStrategy

enabled

* Pulled dimensions contain values that are copied directly from a field or setting in the ad network. Standardized dimensions have values that are based on an ad network field but converted into a standard Singular terminology. For more information, see What are the "standardized" dimensions? in the Campaign Properties FAQ.

Mapping "Standardized Bid Type" and "Standardized Bid Strategy" in Google Ads (AdWords)

Bid Type	Standardized Bid Type	Standardized Bid Strategy
For Non-UAC campaigns: biddingStrategyType related mapping
MANUAL_CPC	CPC	Manual bid
MANUAL_CPM	CPM	Manual bid
PAGE_ONE_PROMOTED	Other	Auto bid
TARGET_SPEND	CPC	Auto bid
TARGET_CPA	CPA	Target bid
TARGET_ROAS	ROI	Target bid
MAXIMIZE_CONVERSIONS	CPA	Auto bid
MAXIMIZE_CONVERSION_VALUE	ROI	Auto bid
TARGET_OUTRANK_SHARE	Other	Auto bid
UNKNOWN	Other	Other
For UAC campaigns: UniversalAppBiddingStrategyGoalType related mapping
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME	CPI	Max bid
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME	CPA	Max bid
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE	Other	Max bid
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION	CPA	Target bid
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND	ROI	Target bid