This article describes the data connector that pulls data from Google Ads into Singular's analytics platform.
To learn how to configure Google Ads as a partner for Singular's attribution service, see Google Ads (AdWords) Attribution Integration.
Update (October 2020): With the Google Ads API no longer in beta, we have updated the integration to take advantage of new features and options. For example, we can now track all Google campaign types. If you have any questions after reading this article, reach out to Singular Support or your Customer Success Manager.
|Data Connector Technology||API (Google Ads API V5 - see documentation)|
|Data breakdown (segmentation)||In the default configuration, your data is broken down by Country, Campaign, Sub Campaign (Ad Group), and Sub Ad Network (Ad Network Type).
To choose a different configuration, see details below.
|How far back we pull data||
7 days by default
|Time zone||Defined by the customer in Google settings, per account|
|Is data available on the creative (ad) level?||Yes|
|Does Singular show your creative assets?||Yes (excluding YouTube videos, which Singular only shows thumbnails for)|
You can get your data in one of the following breakdown configurations, each providing a different set of dimensions and each with its own advantages and limitations.
The default configuration is Country. To choose a different one, reach out to your Customer Success Manager or Singular support.
|Sub Campaign Dimension
|Sub Ad Network Dimension
(Ad Network Type)
|DMA Name Dimension|
- The Metro (DMA) configuration is only useful for US-based advertising, (DMA information is only available in the US).
- If some or all of your campaigns operate outside of the US, use the City configuration instead.
- The Region dimension in the US equals the US state name.
- The Keyword and Publisher configurations do not include data for UAC campaigns due to Google Ads API limitations.
- While the Keyword and Publisher configurations do not include country or other location dimensions, Singular may be able to provide the country based on the targeted countries settings.
Tips on terminology:
- Singular’s Creative corresponds to Google Ads’ Ad.
- Singular’s new Asset dimension corresponds to Google Ads’ Asset. We have added this new level of granularity because in Google, some types of ads, such as UAC (mobile app) ads, contain multiple assets.
|Field Type||Field in Singular UI||Field in Singular API||Field in Google|
|Campaign Dimensions||Account ID||adn_account_id||customer.id|
|Campaign Dimensions||Account Name||adn_account_name||customer.descriptiveName|
|Campaign Dimensions||App Site ID||app_site_id||campaign.appCampaignSetting.appId|
|Campaign Dimensions||Campaign URL||adn_campaign_url||ad.finalUrl
if not available, then ad.trackingUrlTemplate
|Campaign Dimensions||DMA Name
|Campaign Dimensions||Final URL||final_url||campaign.finalUrls / adGorupCritirion.finalUrls / adGroup.ad.finalUrls|
|Campaign Dimensions||Network Campaign ID||adn_campaign_id||campaign.id|
|Campaign Dimensions||Network Campaign Name||adn_campaign_name||campaign.name|
|Campaign Dimensions||Network Creative ID||adn_creative_id||adGroupAd.ad.id|
|Campaign Dimensions||Network Creative Name||adn_creative_name||adGroupAd.ad.name|
|Campaign Dimensions||Network Sub Campaign ID||adn_sub_campaign_id||adGroup.id|
|Campaign Dimensions||Network Sub Campaign Name||adn_sub_campaign_name||adGroup.name|
|Campaign Dimensions||Platform||platform||A combination of campaign.appCampaignSetting.appStore and segments.device|
|Campaign Dimensions||Public Id||site_public_id||campaign.appCampaignSetting.appId|
|Campaign Dimensions||Publisher Site Name||publisher_site_name||adGroupCriterion.placement.url|
If using the Metro (DMA) configuration:
If using the City configuration:
|Campaign Dimensions||Retargeting||retention||campaign.advertisingChannelSubType == ‘APP_CAMPAIGN_FOR_ENGAGEMENT_’|
|Campaign Dimensions||Sub Ad Network||adn_subadnetwork||segments.adNetworkType|
|Campaign Dimensions||Target Countries||target_countries_str||See country|
|Campaign Dimensions||Text||creative_text||To create this field, we take any available text fields in the ad, which may differ based on the ad type. E.g., for UAC, the field in Google Ads is asset.textAsset.text. If there is more than one text (e.g. headline + description), we concatenate them into one string.|
|Campaign Dimensions||Timezone||adn_timezone||customer.timeZone (with some extra logic)|
|Campaign Dimensions||Tracking URL||tracking_url||adGroupAd.ad.trackingUrlTemplate|
|Creative Dimensions||Asset ID||asset_id||asset.id|
|Creative Dimensions||Asset Name||asset_name||asset.name|
|Creative Dimensions||Creative ID||creative_id||adGroupAa.ad.id|
|Creative Dimensions||Creative Name||creative_name||adGroupAd.ad.name|
|Creative Dimensions||Creative Reported URL||creative_reported_url||adGroupAd.ad.finalUrls.0|
|Metrics||Network Installs||adn_installs||metrics.conversions / metrics.allConversions|
|Metrics||Completed Video Views||completed_video_views||metrics.video_quartile_p100_rate|
|Metrics||Video Views - 25%||video_views_25pct||metrics.video_quartile_p25_rate|
|Metrics||Video Views - 50%||video_views_50pct||metrics.video_quartile_p50_rate|
|Metrics||Video Views - 75%||video_views_75pct||metrics.video_quartile_p75_rate|
FAQ and Troubleshooting
Starting October 2020, any users adding the "AdWords data connector" in the Data Connectors page will be getting the new version of the connector, whose details are documented in this article.
Many older customers who were using the old data connector have already been migrated to the new version for better performance and access to more UAC campaign data.
Singular is working on migrating the remaining customers to the new version of the data connector. If you have questions or concerns about the version you are using, reach out to your Singular Customer Success Manager.
See the Data Connectors FAQ for general information about setting up a data connector.
When you set up the AdWords data connector you are asked to log in using a Google Ads account. We highly recommend signing in with a Google Ads Manager account (previously known as an MCC account).
A Google Manager account (MCC) gives us access to all your advertising accounts at once. Then you can pick and choose from the list which accounts you want to include in your Singular reports. If you don't use a Manager account (MCC), you will have to add a separate data connector for each advertising account.
When you use a breakdown that doesn't provide country information, Singular tries to provide country granularity anyway, by looking at the campaign targeting settings in Google and/or tracker data (if we have it):
- If the campaign is targeted at one country, we'll show that country in the report.
- If there are multiple countries targeted, and we also have tracker data for the same campaign, we'll estimate the cost per country based on the ratio of installs per country in the tracker data. See How is the Cost metric calculated per country?
Google Ads tracks different types of what it calls “conversion actions” - including app downloads, user sign-ups, purchases, and more. By default, since most of our customers are interested in app installs, we pull conversions of the type download and show their metrics in the Network Installs field in our reports.
Note: Network Installs is a metric in Singular that reflects the number of installs reported by the ad network - not to be confused with Installs, which is usually based on data from the attribution tracker. When you build a report query, you can select Network Installs in the Source Metrics section. See What are Source Metrics? for more information.
If you have a web property rather than a mobile app, or you want to see another type of conversions in your Singular reports for any reason, contact us to customize this option for you. We can also pull conversions by the name of the conversion action if needed.
Yes, Singular pulls creative metrics as well as the creatives themselves (images, texts, videos, etc.). This is true whether you use the old version of the AdWords integration or the new one. However, only the new integration shows creatives for UAC campaigns.
Singular’s Creative corresponds to Google Ads’ Ad.
Singular’s new Asset dimension corresponds to Google Ads’ Asset. We have added this new level of granularity because in Google, some types of ads, such as UAC (mobile app) ads, contain multiple assets.
Note: Due to a Google Ads API limitation, you currently can't see Installs broken down by asset, only by creative. In other words, if you run a report that includes the Asset ID or Asset Name dimensions, you can see other metrics, but not installs.
Singular supports the following Google ad types:
|Ad Type||Ad Asset(s) Included|
|Expanded Dynamic Search|
|Legacy Responsive Search|
|Legacy App Install|
|App Engagement (UAC - deep linked ads)|
Note: Google's name for the ad type (“App Engagement”, “Responsive Search” etc.) does not appear in your Singular reports. The Creative Type dimension you see in your reports is unrelated - it shows whether the creative is an image, text, or video.
This can happen when there are discrepancies between the data that Google provides in different endpoints for the same campaigns.
When Singular pulls data from the Google Ads API, it performs the following steps:
- Pulls data in your selected breakdown from the corresponding Google Ads API endpoint, in this case - the location_view endpoint, which provides country information.
- Pulls data for the same campaigns from Google's campaign endpoint to get the full metrics.
- Compares the metrics for each campaign and if necessary, adds a row to align the data. See the illustration below for an example. Note that the campaign-level data is considered the source of truth.
A Media Bundle is another type of creative, along with "Image", "Text", and "Video". If any of your ad creatives are media bundles, you will be able to see metrics for these creatives, but not the creative itself, because the Google Ads API does not provide the creative.
For UAC creatives, Google does not provide a name, only an ID.
The Asset ID and Asset Name dimensions are only available for UAC creatives.
Within UAC creatives, Google provides these dimensions with the following limitations:
- Text assets and video assets do not have an Asset Name, only an Asset ID.
- Image assets and media bundle assets have both a name and an ID.
|Asset Name Dimension
||Asset ID Dimension
|Media Bundle Assets