Campaign Properties Data Mapping

The following table shows where Singular gets the values that it displays in the campaign properties dimensions. To learn what campaign properties are, see the Campaign Properties FAQ.

 

Singular Dimension Name >> Campaign Objective Bid Strategy Standardized Bid Strategy Bid Type Standardized Bid Type Sub Bid Type Campaign Status Sub Campaign Status Daily Campaign Name Daily Sub Campaign Name Original Bid Amount Bid Amount
Pulled/ Standardized?* Pulled Pulled Standardized Pulled Standardized   Pulled       Pulled Standardized
Available in Singular Platform? Yes Yes Yes Yes Yes No Yes No No No Yes Yes
Facebook Field Name campaign. objective

adset. bid_strategy

If there is no bid_strategy in the adset level, then: campaign. bid_strategy

Bid Strategy Standardized Bid Strategy
LOWEST_COST_ WITHOUT_CAP Auto bid
COST_CAP Auto bid
LOWEST_COST_ WITH_BID_CAP Max bid
LOWEST_COST_ WITH_MIN_ROAS Auto bid
TARGET_COST Target bid
adset. optimization_goal
Bid Type Standardized Bid Type
LINK_CLICKS CPC
OFFSITE_ CONVERSIONS CPA
APP_INSTALLS CPI
VALUE ROI
REACH CPM
DERIVED_EVENTS CPA
POST_ENGAGEMENT CPC
LEAD_GENERATION CPA
THRUPLAY CPCV
IMPRESSIONS CPM
adset. promoted_object. custom_event_type campaign. effective_status adset. effective_status campaign. name adset. name adset. bid_amount  
Google Ads (AdWords) Field Name campaign. Advertising ChannelSubType campaign. UniversalAppBidding StrategyGoalType See AdWords Mapping below

For UAC Campaigns: campaign. universalApp CampaignInfo

For Non-UAC: campaign. BiddingStrategyType

See AdWords Mapping below           campaign. targetCpa. microAmount  
AdColony Field Name     No such field, assuming it's 'Target bid' bid_type
Bid Type Standardized Bid Type
cpcv CPCV
cpi CPI
cpm CPM
      campaign_name group_name bid  
Apple Search Ads Field Name     No such field, assuming it's 'Max bid'   No such field, assuming it 'CPC'   Campaign.status adGroup.status Campaign.name adGroup.name adGroup. defaultCpcBid. amount  
IronSource Field Name                     bid  
Snapchat Field Name campaign. objective auto_bid + target_bid (see Standardized Bid Strategy)
Snapchat Field and Value Standardized Bid Strategy
auto_bid=True Auto bid
target_bid=True Target Bid
auto_bid=False and target_bid=False Manual Bid
adsquad. optimization_goal     campaign.status adsquad.status campaign.name adsquad.name adsquad. bid_micro  
Twitter Field Name   bid_type
Bid Type Standardized Bid Type
MAX Max bid
AUTO Auto bid
TARGET Target bid
objective
Bid Type Standardized Bid Type
WEBSITE_CLICKS CPC
VIDEO_ VIEWS_PREROLL CPCV
VIDEO_VIEWS CPCV
TWEET_ ENGAGEMENTS Other
FOLLOWERS Other
CUSTOM Other
AWARENESS CPM
APP_INSTALLS CPA or CPI (depending on charge_by)
APP_ENGAGEMENTS CPA
  entity_status (campaign) entity_status (line item) name (campaign) name (line item) bid_amount_ local_micro  
Tapjoy Field Name objective      
Bid Type Standardized Bid Type
ACTIONS CPA
APP_ ENGAGEMENTS CPA
APP_INSTALLS CPI
INCENTIVIZED_ INSTALLS CPI
VIEWS CPM
      name   adset. bidding. amount  

* Pulled dimensions contain values that are copied directly from a field or setting in the ad network. Standardized dimensions have values that are based on an ad network field but converted into a standard Singular terminology. For more information, see What are the "standardized" dimensions? in the Campaign Properties FAQ.

Mapping "Standardized Bid Type" and "Standardized Bid Strategy" in Google Ads (AdWords)

Bid Type Standardized Bid Type Standardized Bid Strategy
For Non-UAC campaigns: biddingStrategyType related mapping
MANUAL_CPC CPC Manual bid
MANUAL_CPM CPM Manual bid

PAGE_ONE_PROMOTED

Other Auto bid
TARGET_SPEND CPC Auto bid
TARGET_CPA CPA Target bid

TARGET_ROAS

ROI Target bid

MAXIMIZE_CONVERSIONS

CPA Auto bid
MAXIMIZE_CONVERSION_VALUE ROI Auto bid
TARGET_OUTRANK_SHARE Other Auto bid
UNKNOWN Other Other
For UAC campaigns: UniversalAppBiddingStrategyGoalType related mapping
OPTIMIZE_FOR_INSTALL_CONVERSION_VOLUME CPI Max bid
OPTIMIZE_FOR_IN_APP_CONVERSION_VOLUME CPA Max bid
OPTIMIZE_FOR_TOTAL_CONVERSION_VALUE Other Max bid
OPTIMIZE_FOR_TARGET_IN_APP_CONVERSION CPA Target bid
OPTIMIZE_FOR_RETURN_ON_ADVERTISING_SPEND ROI Target bid

 

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