Singular Audiences Overview

Singular Audiences lets you turn your attribution data into actionable user segments — so you can re-engage, suppress, cross-promote, and measure the incremental impact of your campaigns across 30+ ad network partners.

What is Singular Audiences?

Singular Audiences is a segmentation and distribution tool built into the Singular platform. It draws on your app event data — collected through the Singular SDK or S2S integration — to help you build precise user segments and push them directly to your media partners for campaign activation.

Segments are refreshed hourly, and Singular stores up to 3 months of app event data by default (extendable up to 1 year on request). You can access Audiences by navigating to Audiences in the Singular platform.

What You Can Do with Audiences

Re-engage lapsed users — identify inactive users and bring them back with targeted campaigns.
Suppress active users — exclude existing customers from acquisition campaigns to avoid wasted spend.
Cross-promote — target users of one of your apps with campaigns for another.
Find new users via lookalikes — share high-value segments with partners that support lookalike targeting.
Drive incremental revenue — build segments around loyal, high-LTV users to encourage repeat purchases.
Measure true uplift — run incrementality tests to isolate the real impact of audience-targeted campaigns.

Key Concepts

Segments

A segment is a group of users defined by app event data. You build segments at Audiences > Segments by specifying a base definition (app, location, device model, OS version) and at least one filter (installs, sessions, events, or revenue). Singular generates an hourly-updated list of advertising IDs for each active segment.

Segments can be created from a template (e.g. the Lapsed Users shortcut) or built from scratch. Note that a new segment takes up to 24 hours to generate before it can be distributed.

Audience Segments overview — the Segments table in the Singular platform showing a list of active segments with their reach, status, and distribution history.

Distributions

A distribution is an automated connection between Singular and an ad network partner. Once configured at Audiences > Distributions, Singular sends your selected segments to the partner and keeps them updated on a regular cadence (hourly or daily, depending on the partner). For one-time or occasional uploads — such as a suppression list — you can also export a segment manually and share the file directly with your partner.

Audience Distributions overview — the Distributions page in the Singular platform showing the list of available ad network partners for automated audience distribution.

Audience Incrementality

The Audience Incrementality feature lets you measure the true uplift that a specific segment drives. You define a test group (exposed to your audience-targeted campaign) and a control group (not exposed), then track up to 15 events across both groups. Results include uplift percentage, unique uplift, daily breakdowns, and a summary table — giving you a clear view of your audience's incremental impact.

Audience Incrementality diagram

How It Works

Create a segment — define your audience at Audiences > Segments using filters like installs, sessions, events, or revenue.
Wait for generation — new segments are ready within 24 hours.
Distribute to partners — configure an automated distribution at Audiences > Distributions, or export and upload manually.
(Optional) Run an incrementality test — measure the uplift your audience generates by setting up a test within the Incrementality feature.

Supported Distribution Partners

Singular supports automated audience distributions to 30+ ad network partners including Facebook, Google Ads, TikTok, Snapchat, AppLovin, ironSource, Liftoff, Remerge, Moloco, and more. For the full list of supported partners and their integration details, see List of Audiences Integrations (Automated Distributions).

To request a new partner integration, contact support@singular.net with your partner contact CC'd and a link to the partner's audience API documentation or S3 bucket details.

Data & Availability

Data source: Mobile app events sent to Singular via SDK or S2S integration.
Default lookback window: 3 months. Extendable up to 1 year — contact your Customer Success or Support representative to enable.
Segment refresh rate: Hourly in Singular. Partner-side refresh varies (most support at least daily).
Segment generation time: Up to 24 hours for a new segment to be ready for distribution.
OS note: Do not create a single segment that targets more than one OS type (e.g. Android and iOS together).