Conversion Postbacks for web, PC, and console events are only available to Singular customers with access to Singular’s Web, PC, and Console game attribution.

Singular’s integration with the Snap Conversions API allows advertisers to send Singular attributed Snap click conversions to Snap. This integration is supported for Singular web, PC, and console measurement. For Singular’s mobile measurement integration with Snap, see our help center article on the topic.

How to Configure the Snap Events API Integration

Ensure you have an integrated web, PC, or console app with Singular
Go to Singular > Attribution > Partner Configuration
Click “Add a Partner”, and type and choose “Snap Events API”
Add or select an existing user to authorize Singular
In the dialog, choose your App and App site (platform) to configure. Note that only web, PC, and console apps are supported with this integration
Paste in your app's "Pixel ID" from your Snap Ads Manager dashboard.
Optionally configure any additional events to send to Snap and map it to a Snap "Event Type"
Click "Save" to finish.

FAQ

What data does Singular send via API?

Parameter	Details
click_id	Snap click ID automatically passed
hashed IP address
user agent	(For web only)The user agent for the browser corresponding to the event
hashed email	Optional Hashed email may be passed as a Singular instrumented event attribute "ehash" Hashed email value must be lowercase, normalized, and SHA 256 hashed
hashed phone number	Optional Hashed phone number may be passed as a Singular instrumented event attribute "phash" Hashed phone number must be E164 normalized and SHA 256 hashed
hashed first name, last name	Optional Hashed first and last name may be passed as a Singular instrumented event attribute "fnamehash", and "lnamehash" Hashed first and last name must be SHA 256 hashed

What are the limitations of Snap Events API?

(Coming Soon)

(Conversion API) Snap Conversions API

How to Configure the Snap Events API Integration

FAQ