Singular provides an SDK for websites, which uses a JavaScript tag. When the tag is implemented in your website, Singular can determine if a certain user, identified by its browser, is visiting your website for the first time or returning to the website following a web campaign.

Yes, view-through attribution is supported for networks that can send web impressions to Singular. Contact your Customer Success Manager to enable the option in your account.

Yes, Singular supports re-engagement. A new session, with a new Session ID, is generated in any of the following situations:

• The user has been inactive for 30 minutes or more.
• The user has visited the website with new campaign parameters.
• The user has visited the website after getting referred by a different website.
• The user has visited the website following an ad impression after the inactivity time.

Yes, Singular can attribute web conversions to clicks that happened in a different browser (e.g. if the user clicked an ad in a webview and converted in their native browser). Contact your Customer Success Manager to enable the option in your account.

No, Singular's website SDK does not use cookies. It does, however, use localStorage. For more information, see the website SDK guide.

Yes, we support desktop event tracking for all common operating systems. Due to privacy requirements, events on desktops are collected server-to-server, using our REST API. For more information, reach out to your Customer Success Manager.

First, integrate our SDK into your website. The SDK can be used natively or via Google Tag Manager. Then, start generating new links using our Website Links creation tool.

Google Analytics is one of the most powerful tools available today for web analytics, and we've built our web attribution tool to co-exist with it rather than replace it. Singular is best suited for specific types of reports, such as funnel analysis and paid marketing optimization, which Google Analytics may not cover as well.

No. Currently, Singular does not replace the need for third-party cookies and/or pixels that are needed for sending events to publishers for optimizing your campaigns. We plan to support this in the future.

App Install campaigns should be tracked with Singular Links, as the install event is tracked by a mobile SDK. Web campaigns should be set up with website links, i.e., direct URLs leading to a website that includes our Web SDK.

Yes, ad blockers can theoretically prevent sessions and events from being captured by Singular's Web SDK and WebSDK GTM integrations. However based on our data and testing, the Singular SDK is not impacted by popular ad blockers.