Web Attribution FAQ

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Alon Nafta
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Singular performs attribution for websites using a special SDK that uses a Javascript tag. When the tag is implemented in your website, Singular can determine if a certain user, identified by its browser, is visiting your website for the first time or returning to the website following a web campaign.

For more details, see:

Note: Web Attribution is an enterprise feature. To learn more about enabling this feature, reach out to your Customer Success Manager.

 

General Questions

How does Singular perform attribution for websites?

Singular provides an SDK for websites, which uses a Javascript tag. When the tag is implemented in your website, Singular can determine if a certain user, identified by its browser, is visiting your website for the first time or returning to the website following a web campaign.

Does Singular support re-engagement for web traffic? How does it work?

Yes, Singular supports re-engagement. A new session, with a new Session ID, is generated in any of the following situations:

  • The user has been inactive for 30 minutes or more.
  • The user has visited the website with new campaign parameters.
  • The user has visited the website after getting referred by a different website.
Note: The inactivity period can be configured to a different value if needed.
Is view-through supported for web attribution?

Due to the limitations of browser technology, web attribution does not include support for view-through measurement (impressions). For more information, see the website SDK guide.

Does Singular use cookies for web attribution?

No, Singular's website SDK does not use cookies. It does, however, use localStorage. For more information, see the website SDK guide.

Do you offer an attribution solution for desktop apps?

Yes, we support desktop event tracking for all common operating systems. Due to privacy requirements, events on desktops are collected server-to-server, using our REST API. For more information, reach out to your Customer Success Manager.

What should I do to start using Singular for web attribution?

First, integrate our SDK into your website. The SDK can be used natively or via Google Tag Manager. Then, start generating new links using our Website Links creation tool.

Can Singular replace Google Analytics for website tracking?

Google Analytics is one of the most powerful tools available today for web analytics, and we've built our web attribution tool to co-exist with it rather than replace it. Singular is best suited for specific types of reports, such as funnel analysis and paid marketing optimization, which Google Analytics may not cover as well.

Will Singular replace my third-party cookies for Google, Facebook, and others?

No. Currently, Singular does not replace the need for third-party cookies and/or pixels that are needed for sending events to publishers for optimizing your campaigns. We plan to support this in the future.

When should I use mobile links (also known as Singular Links) vs. website links?

App Install campaigns should be tracked with Singular Links, as the install event is tracked by a mobile SDK. Web campaigns should be set up with website links, i.e., direct URLs leading to a website that includes our Web SDK.

Do Ad Blockers impact Singular Web SDK and Web Attribution?

Yes, ad blockers can theoretically prevent sessions and events from being captured by Singular's Web SDK and WebSDK GTM integrations. However based on our data and testing, the Singular SDK is not impacted by popular ad blockers.

  • Google Tag Manager is often blocked automatically by popular ad blockers, so Singular recommends the use of our Native Web SDK to minimize impact of your Singular implementation.
  • In respect of end-user privacy, Singular does not offer methods for circumventing ad-blockers.