Learn how Singular supports web attribution.
Note: Web Attribution is a premium feature. To learn more about enabling this feature, reach out to your Customer Success Manager.
How does Singular perform attribution for websites?
Does Singular support re-engagement for web traffic? How does it work?
Yes, Singular supports re-engagement. A new session, with a new Session ID, is generated in any of the following situations:
- The user has been inactive for 30 minutes or more.
- The user has visited the website with new campaign parameters.
- The user has visited the website after getting referred by a different website.
Note: The inactivity period can be configured to a different value if needed.
Do you offer an attribution solution for desktop apps?
Yes, we support desktop event tracking for all common operating systems. Due to privacy requirements, events on desktops are collected server-to-server, using our REST API. For more information, reach out to your Customer Success Manager.
What should I do to start using Singular for web attribution?
First, integrate our SDK into your website. The SDK can be used natively or via Google Tag Manager. Then, start generating new links using our Website Links creation tool.
Can Singular replace Google Analytics for website tracking?
Google Analytics is one of the most powerful tools available today for web analytics, and we've built our web attribution tool to co-exist with it rather than replace it. Singular is best suited for specific types of reports, such as funnel analysis and paid marketing optimization, which Google Analytics may not cover as well.
When should I use mobile links (also known as Singular Links) vs. website links?
App Install campaigns should be tracked with Singular Links, as the install event is tracked by a mobile SDK. Web campaigns should be set up with website links, i.e., direct URLs leading to a website that includes our Web SDK.