Note: Web Attribution is an enterprise feature. To learn more about enabling this feature, reach out to your Customer Success Manager.
Yes, Singular supports re-engagement. A new session, with a new Session ID, is generated in any of the following situations:
- The user has been inactive for 30 minutes or more.
- The user has visited the website with new campaign parameters.
- The user has visited the website after getting referred by a different website.
First, integrate our SDK into your website. The SDK can be used natively or via Google Tag Manager. Then, start generating new links using our Website Links creation tool.
Google Analytics is one of the most powerful tools available today for web analytics, and we've built our web attribution tool to co-exist with it rather than replace it. Singular is best suited for specific types of reports, such as funnel analysis and paid marketing optimization, which Google Analytics may not cover as well.
App Install campaigns should be tracked with Singular Links, as the install event is tracked by a mobile SDK. Web campaigns should be set up with website links, i.e., direct URLs leading to a website that includes our Web SDK.