Learn how Singular supports web attribution.

Note: Web Attribution is a premium feature. To learn more about enabling this feature, reach out to your Customer Success Manager.


General Questions

How does Singular perform attribution for websites?

Singular provides an SDK for websites, which uses a Javascript tag. When the tag is implemented in your website, Singular is able to determine if a certain user, identified by its browser, is visiting your website for the first time or returning to the website following a web campaign.

What is the attribution model used for web attribution?

Singular uses last-click for web attribution. View-through and view-based attribution are currently not supported. Singular's chosen model is similar to Google Analytics, with similar assumptions.

Does Singular support re-engagement for web traffic? How does it work?

Singular does support re-engagement. A new session, with a new Session ID, is generated in any of the following situations:

  • User has been inactive for 30 minutes or more
  • User has visited the website with new campaign parameters
  • User has visited the website after getting referred by a different website
Note: The inactivity period can be configured to a different value if needed.
Does Singular use cookies for web attribution?

No, Singular's website SDK does not use cookies. It does, however, use localStorage. For more information, see the website SDK guide.


What should I do in order to start using Singular for web attribution?

First, integrate our SDK in your website. The SDK can be used natively or via Google Tag Manager. Then, start generating new links using our Website Links creation tool.

Can Singular replace Google Analytics for website tracking?

Google Analytics is one of the most powerful tools available today for web analytics, and we've built our web attribution tool to co-exist with it rather than replace it. Singular is best suited for specific types of reports, such as funnel analysis and paid marketing optimization, which Google Analytics may not cover as well.

Will Singular replace my third-party cookies for Google, Facebook, and others?

No. Currently, Singular will not replace the need for third-party cookies and/or pixels that are needed for sending events to publishers for optimizing your campaigns. We plan to support this in the future.

Advanced Topics

Does Singular support Multi-Touch Attribution (MTA)?

No, currently our attribution model for both web and mobile is based on last-touch. Since Singular collects conversions from every platform, as well as spend data, implementing Singular together with a leading MTA solution is greatly simplified.

Do you support Desktop Tracking?

We support desktop event tracking for all commons operating systems. Due to privacy requirements, we support event tracking on desktops via S2S where events are sent to a Singular REST API. For more information, reach out to your Customer Success Manager.

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