Learn how Singular pulls data from Display & Video 360, how to set it up, and how to view the data in your reports.
If you wish to transition to Google Marketing Platform, see this instead. Not sure? See Google's documentation.
|Data connector technology||API (DBM API v. 1.1)|
|Data breakdown (segmentation)||Country|
|Does the partner offer data for today?||Yes|
|Is data available on the creative (ad) level?||Yes|
|Does Singular pull creative assets (the actual graphics/video)?||No|
|Known Limitations and Issues||
By default, for historical reasons, data pulled from this data connector appears under the Source "Double Click".
If you've enabled Google Marketing Platform, the data will appear under the source "Google Marketing Platform (DV360)".
If you need it to appear under another name, contact the Singular support team.
Note: The fields available might differ between Double Click and GMP.
To set up the Google Campaign Manager 360 data connector:
- In your Singular account, go to Settings > Data Connectors page and click New Data Connector.
- Type in "Double Click DBM / DVI360".
- Click Sign in with Google and authenticate with the relevant Google account.
- Provide your Partner ID. You can find your partner ID in the DV360 dashboard under Partner Settings / Basic Details.
For help, see the Data Connectors FAQ.
Getting Floodlight Activities (Conversion Events)
Singular can pull any "floodlight activities" that you need from DV360 and display their stats in your singular reports.
To get floodlight activity data:
- Add a new event (see How do I add conversion events?).
In the Double Click DBM / DV360 dropdown, you will see a list of the floodlight activities available from DV360. You can map each activity into a separate Singular event or combine multiple floodlight activities into a single event.
The next day, when Singular pulls daily data for your account, it will pull these activities' stats as well.
- After Singular has populated the new conversion event(s) with some floodlight activity data, when you run a report in the Reports page, choose the conversion event(s) from the Events dropdown.
Ensure you're viewing the correct tab below. If you have Google Marketing Platform enabled, you need the DV360 tab.
Tip: For more information about any field in Singular reporting, see the Metrics and Dimensions Glossary.
|Field Name in Singular Web UI||Field Name in Singular API & Data Destinations (ETL)||Field Name in Double Click|
|Account ID||adn_account_id||Advertiser ID|
|Network Campaign ID||adn_campaign_id||
Insertion Order ID
Note: To map "Campaign ID" instead, contact support.
|Network Campaign Name||adn_campaign_name||
Note: To map "Campaign" instead, contact support.
|Network Sub Campaign ID||adn_sub_campaign_id||Line Item ID|
|Network Sub Campaign Name||adn_sub_campaign_name||Line Item|
|Original Currency||adn_original_currency||Advertiser Currency|
|Publisher ID||publisher_id||CM360 Placement ID|
|Creative ID||creative_id||Creative ID|
|Network Installs||adn_installs||Total Conversions|
|Original Cost||adn_original_cost||Total Media Cost (Advertiser Currency)|
|Completed Video Views||completed_video_views||Complete Views (Video)|
|Video Views||video_views||Starts (Video)|
|Video Views 25%||video_views_25pct||First-Quartile Views (Video)|
|Video Views 50%||video_views_50pct||Midpoint Views (Video)|
|Video Views 75%||video_views_75pct||Third-Quartile Views (Video)|