Difference between Agency Accounts and Partner Portal

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Lisi Gardiner
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Choosing the right account type ensures you have the correct data access, reporting dimensions, and permissions to support your advertisers.

Account Types Overview

What is a Partner Portal?

The Partner Portal is designed for Ad Networks or SSPs providing the traffic source. In this setup, the advertiser runs campaigns directly with you.

  • Data Flow: With an attribution integration -tou send touchpoint data (clicks/impressions) to Singular, and Singular sends postbacks to your servers for conversions. With an analytics integration you can report cost/ ad spend data and Singular will combine it with your attribution data. 
  • Reporting: Access basic reporting, pivots, and logs for your specific traffic across multiple advertisers.
  • Permissions: View-only access to partner configurations and tracking links.

Read the Partner Portal Guide

What is an Agency Account?

An Agency Account is for organizations managing advertising spend and strategy across multiple channels on behalf of an advertiser.

  • Identity: Singular assigns you a unique Agency ID used to group aggregated reporting.
  • Reporting: View cross-network performance for the specific campaigns you manage.
  • Permissions: Typically granted write access by the advertiser to configure partners and manage tracking links.

Read the Agency Onboarding Guide

Decision Wizard: Which do I need?

Answer 3 main questions to find your account type
  1. What is your primary goal?
    • I buy media for an advertiser → Agency
    • I am the source of the traffic → Partner
  2. Do you work across multiple ad networks?
    • Yes (e.g., managing FB and Google) → Agency
    • No (I am the single source of my ads) → Partner
  3. How should your activity be reported?
    • Under the "Agency" dimension → Agency
    • Under the "Source" dimension → Partner

Account FAQ

I am an affiliate network, which one should I choose?

This depends on your tech stack. You have two options for affiliate partners - you can either get set up as a partner or you can ask advertisers to set up custom tracking links for you. If you are using an affiliate platform like Everflow, Affise or HasOffers/Tune you should get up as a Partner. You'll be able to set up tracking link templates and postback templates. 

If you are not interested in receiving postbacks at all then we recommend going the custom source links route. You'll be able to get started right away. Read more in How to Build a Tracking Link 

How can I set up cost reporting?

Agency Accounts: Currently Agency Accounts do not support adding direct Data Connectors. However,  cost reporting may be set up by the advertiser with file based integrations; they can then share that cost data with your agency account.

Partner Accounts: You can set up an Analytics integration to pass cost data directly to Singular.