Use this step-by-step guide to help you set up custom alerts in the revamped Alerts page.
If you just have a question or an issue, see the Alerts FAQ.
|Guide for||Project Managers, UA Managers, Engineering Team|
|Prerequisites||Have all your data connectors set up and active.|
Add a New Alert
Log into Singular and go to Automation > Alerts.
Click Add New Alert.
Select the Data Type (Report Type) You're Interested In
In the Configure Custom Alert panel, choose the type of data you want to set an alert for, e.g., regular reporting data, tracker data, or ad monetization data.
The available options depend on your account configuration. If you're not a customer of Singular's attribution service and you haven't set up a data connector for a third-party MMP, you will not see the option for tracker data, etc.
Define the Alert Rule
Choose the metric or event you're interested in and at what circumstances you want to be alerted. Is it when the metric goes above/below a certain number? Or when it increases or decreases too quickly?
Here are a few examples of rules you can set:
Optional: Break Down the Alert by Dimension
The next (optional) step is breaking down your alert. You would rarely set an alert for your entire revenue from all campaigns or all your installs for all your different apps. More often, you'll want to know a metric reaches a certain threshold or changes significantly per app, per source (ad network), per app, per country, etc.
Note: Breakdown by Source (ad network) is required for all types of data except tracker-only data.
Optional: Add a Filter
You can make your alert more specific by filtering it to a specific App, Source, Country, or even Campaign. You can also combine multiple filters.
In the following example, we filter the alert to apply to two campaigns only.
Note: If you filter by Campaign ID or Campaign Name, make sure to type in the ID or Name exactly as it appears in your reports.
Optional: Refine the Alert Rule with an Additional Threshold
If you set an alert for a relative change in a metric (e.g., "clicks rise by over 20%"), you run the risk of getting useless alerts based on very small numbers (e.g., when clicks rise from 2 to 3).
To prevent this, you can add a threshold in absolute numbers. The threshold can be based on any metric but it always applies to the same period of time you defined in the rule.
Configure the Final Settings
Finally, give the alert a name so you can recognize it in the list, enter the email addresses to be alerted, and click Save.
Run a Test Report to Check Your Configuration
Once you've saved the new alert, it's added to the Alert page. Hover over it and click the test icon to run a test report.