Learn how to use alerts to be informed immediately when there are meaningful changes in the performance of your marketing campaigns.
With Singular's alert features you can gain more control over your data and be notified when meaningful changes in marketing performance occur.
The alerts functionality is divided into 3 major components:
- Defining alerts based on user-specified conditions being met
- Sending alert emails to a user-list when a condition is met
- Managing which alerts you're subscribed to
Some popular use cases for alerts are:
- Monitoring CPI Spikes: Quickly be informed of ad network CPI changes to ensure spend efficiencies are kept in check. "Alert me if the CPI on any network increases by 20% day-over-day"
- Shifts in ROI: Know when specific networks are under or over performing to reallocate your budgets in a proactive manner. "Alert me if network A's 7-days-over-7-days ROI decreases by 10%"
- Overspend Alerts: Set weekly thresholds to be alerted when specific dimensions have exceeded the budgeted amount. "Alert me if the past 7-days spend for network B in Germany or US exceeds $5K"
To create a new alert, go to Automation > Alerts and click New Alert.
Fill out the necessary fields:
|Metric||The metric to be monitored for significant changes. All metrics available in the Reports module are available in Alerts except for metrics based on the original currency (e.g. Original Cost, eCPI (Orig. Cost). There are three types of metrics: number-based (e.g. clicks, installs), currency-based (cost, revenue) and percent-based (e.g. CTR, CVR, ROI).|
There are two types of conditions--absolute and relative
The time period in which to measure the metric. The options depend on the type of condition you selected:
|Check alerts on each||
Filter your data by source (ad network or other media source) and, optionally, by other dimensions, before the metric is calculated.
The alert runs on individual values in any dimension you select here. For example, if you specify several sources, the alert will check if the alert condition is met per each source (rather than across all sources).
If you specify sources and add a Country filter and specify several countries, the alert will check if the alert condition is met per source, per country.
|Send an Email To||
Specify the recipients of the alert. They do not have to be in your organization or to have access to Singular. All email addresses will receive the first alert email but will have the option to unsubscribe.
Note that alerts are not sent to your entire organization. Singular users from your organization will only receive the new alert if you specify their address here (or if they log in to Singular on their own and choose to subscribe to this alert).
Alerts can be configured for one or more ad networks (required), apps, sources, operating systems, platforms, retargeting status (is it a retargeting campaign or not), and countries. If an ad network has an alert configured based on a dimension that isn't available (e.g., ad network does not support country-level reporting), then an alert message is triggered with an “N/A” value.
You can set alerts based on any metric available to you, including impressions, clicks, installs, cost, custom events, CPI, eCPI, CTR, CVR, oCVR, and ROI.
Currently, only one metric condition can be defined at a time (but you can set it for multiple dimensions).
There are several time comparisons available for alerts, each with its own use cases:
|Day over day||Check yesterday versus the day before to monitor volatile performance changes.|
|Day over 7 days||Check yesterday versus the average of the prior seven days to see if yesterday's performance stands out significantly.|
|3-days over 3-days||Checks the last three days versus the three days prior to see the impact of the most recent campaign changes.|
|7-days over 7-days||Check the rolling week versus the previous rolling week to align with reporting time frames.|
|Weekday over Weekday||Compares the most recent day to the same weekday last week to help control for intra-week cyclicality.|
There is a limit of 20 alerts per account (i.e., per organization).
The alert is sent to all users specified in the alert definition, plus those who have opted to subscribe to an alert from the Alerts Summary page, even if they are not Singular users. When you define an alert, if you include a recipient email that is not in the domain of your account (your organization), you see a warning. Recipients can choose to unsubscribe.
Recipients are notified as soon as possible of any alerts they are subscribed to, except for alerts based on mail reports, in which case recipients are notified by the following morning (within 24 hours of the report).
Every alert email includes an unsubscribe link. You can also log into Singular, go to the Alerts page and unsubscribe.
Any user with access to the organization's Singular account can modify, enable/disable or delete the account's alerts. Users who are subscribed to the alert receive an email notifying them of the modification or cancellation of the alert.
For more information about managing users and permissions in your Singular account, see Team Management.
To remove a recipient from an alert, go to Automation > Alerts, click the Edit icon for the alert, and remove users as desired. If you remove anyone other than yourself, the person will receive an email to let them know they were removed from the alert list.