 Singular Product Update and Q&A Webinar (August 2021) |
 Data Connectors Roundup: August 2021New ad monetization data connectors now available in the app: AdSense, SmartAds, and Target.my.com (myTarget). Snapchat: You can now change the attribution window. Clicks and installs will be pulled according to the selected attribution window. Contact Singular Support to configure a new attribution window. Google Ads data connector updated to Google Ads API v. 8.1. Twitter data connector updated to Twitter API v. 9. Facebook data connector updated to the Facebook API v. 11. |
 QR Codes for Singular LinksAll Singular Links for custom sources now display a QR code. Download the code to use in print, billboards, or any other campaign that would benefit from offering a quick way to open a URL. Singular's QR codes support deep linking and are available for both the long and the short link URL. |
 SKAN Ad Revenue DataSingular's SKAdNetwork solution now supports reporting on ad revenue in addition to in-app purchase revenue. Learn about the new SKAN conversion models: Admon Revenue and Combined Revenue. |
 SDK Support for Ad Revenue AttributionAd revenue attribution can now be set up through the Singular SDK. This method allows ad revenue to be included in SKAdNetwork models. See implementation guide for iOS SDK • Unity SDK • Android SDK |
 New SKAN metrics: Conversion Value - Count and Conversion Value - RatioNew metrics in SKAdNetwork Reports and Raw Reports: "Conversion Value - Count" is the number of SKAN installs for which we have a conversion value (including conversion value 0). "Conversion Value - Ratio" is the percentage of SKAN installs for which we have a conversion value. |
 New Facebook SKAN integration based on raw conversion valuesFacebook now allows Singular to pull raw conversion values and decode them within Singular. With the new integration:
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 Revamped Alerts page helps you monitor changes in your data more easilyThe new Alerts page lets you sign up for data delay notifications via email or Slack, while also offering an improved UI for building your own custom alerts to monitor significant or unexpected changes in your data. |
 New Dimensions Availability window makes reporting data transparentA new feature for users of Singular's attribution service, the Dimensions Availability window gives you full transparency into your reporting data by showing which networks provide which dimensions to Singular. |
 Google Ads SKAN IntegrationSingular is now integrated with Google Ads for SKAdNetwork campaigns. Reporting for Google includes conversion value decoding and does not require any special configuration. |
 SKAdNetwork Reporting Available for AppsFlyer UsersSingular now offers SKAdNetwork reporting for customers who use AppsFlyer as their tracker. The reports merge SKAdNetwork installs with ad network data (including cost, clicks, and impressions) and tracker installs, allowing you to measure your CPI and ROI. |
 SKAdNetwork Reports available through APIThe new Create Async SKAdNetwork Report endpoint can be queried to pull the same data available in the SKAdNetwork Reports page. |
 Support for Funnel model eventsIn addition to events created through Conversion and Event models, we now fully support Funnel events (see: ). Any event defined in a Funnel-type model is automatically created in the Events page and measured in the SKAdNetwork Report page. |
 New Apple Search Ads (AdServices) Attribution IntegrationThe new integration supports attribution regardless of AppTrackingTransparency consent status for iOS 14.5+. |
Facebook SKAN Integration Supports Post-Install EventsThe Facebook SKAdNetwork integration now supports measuring post-install events. |
 New Twitter SKAdNetwork IntegrationSingular now supports receiving SKAdNetwork information from Twitter. |
