Product Updates

Creative IQ Product Updates

We have released a host of improvements and updates for our Creative IQ solution.
Creative Count
In Creative Explore and Creative Dashboard, you can now find the "creative count" metric. Now your reports can be setup to assess against this metric. For example:

• How many video creatives you have versus playables.
• How many creatives I have on Google that are counted as "good" versus "low"

Creative Explore
Creative Explore has a new chart. It is collapsable by default

Meta View-Through Attribution is now available

Meta has updated AEM with view-through attribution support. Singular supports this from day-one. If you would like to opt-out from view-through attribution in AEM, you simply need to go to the AEM Partner Configuration page and set the "AEM View-Through Window" to 0.

Apple Ads Pre-Order Attribution is now available

Apple Ads has released support for pre-order campaigns. Pre-order campaigns promote apps and driving users to "pre-order" and app before launch in the App Store. When the app launches in the App Store, it is automatically downloaded to the device of the user that pre-ordered it.
As long as you have your Apple Ads configuration setup, Singular will automaticall measure pre-order attributions for recently released apps that had a pre-order campaign within the attribution window (90 days for click, 61 days for view).

D0 Cohorts now available for calendar cohorts

We have released D0 cohorts for calendar cohorts.
This updates now gives you the ability to see what events happened on D0 [the day of install]. This shift to D0 is in-linw with industry standards. With this updates, you may see higher numbers in standard cohort days [D1, D7, etc].

X Advanced SAN integration is now available

We are excited to announce the release of our Advanced SAN integration for X (Twitter). The X Advanced SAN integration enables X to probabilistically attribute both iOS and Android opt-out users. You can always opt-out of probabilistic attribution capabilities by going to your Partner Configuration of X and opt-out.

Open Graph (OG) Tags for Custom Links

Configure your own OG tags directly in Singular and ensure that every link shared looks professional, aligns with your messaging, and drives stronger engagement.

Now you can define the metadata for how a link is displayed on social media directly in Singular. This is available for every custom link:

• Set OG:title - control the headline shown in the preview
• Set OG:description - Provide clear, engaging context
• Set OG:image - Ensure the correct creative asset or brand image is displayed

Creative IQ just keeps getting better!

Multiple updates to Creative IQ: new dimensions and dashboards

New dimension: Video Duration Range
You can now analyze your creative videos by duration and see what's working the best! Video Duration Range buckets the video duration values for you. The ranges are as follows:

• Below 10 secs
• 10-15 secs
• 15-30 secs
• 30-40 secs
• 40-60 secs
• Above 60 secs

Default Creative IQ Dashboard available

Now you can go in and edit a pre-populated Creative IQ dashboard. Available from the left-hand navigation, you can edit any/all widgets in the default dashboard template and save it as your own custom dashboard.

Dashboard performance improvements

Now the Creative IQ dashboards are more efficient and load even faster for you.

Manage Link Domains page

Enhanced support for branded domains with updates to Manage Domains page

Now on the Manage Domains page, you can easily move domains to the archive or set a default with one click. You are also able to create new domains with a unified look, directly in the table.

Creative Gallery gets new filters

You now have "name" and "country" filters available in Creative Gallery

Grouping multiple creatives has gotten even better with "name" and "country" filters. With the Singular Media ID, we already group creatives by what Singular recognizes as like creatives. Now you can further slice-and-dice this grouping by the "name" and "country" filters to better understand your creative performance!

Creative previews in dashboards

You now can see creative previews in the tables and pivot widgets

Now your dashboards show creative previews for all the creatives you are measuring in Creative IQ. You can see the previews when you select "creative" report type. There is a new flag option for "show creative previews."

Singular MCP Integration for OpenAI's ChatGPT is now live!

We are excited to announce that our Model Context Protocol (MCP) integration with OpenAI's ChatGPT is now live!

This ChatGPT integration follows our earlier first‑to‑market launch with Anthropic’s Claude. Because ChatGPT has a free tier and Singular also has a free tier of service, this powerful service is now available at zero cost even to those mobile app and game developers with the tiniest of budgets. And it’s unlocking an unprecedented richness of data for all mobile app and game makers.

What this integration enables: An MCP integration is a deep integration between the intelligence of major LLM-based AI engines and the super-rich marketing and advertising data in Singular. It’s safe, secure, and private, and it gives natural‑language access to live campaign data for marketers and app developers:

• How much revenue they’ve made in the last month
• How many app installs they’re getting
• What their ROI is
• If costs are trending up
• Which ad partners return the highest ROI for least cost
• Which ads are working
• And much more …


 

App developers can also get instantly-generated visual charts and tables right in their conversations. Non-technical staff don’t have to navigate dashboards or write SQL.

How to get set up: Talking to your data with ChatGPT is easy. Simply head to our Help Center and follow the simple steps to get started!

UI Updates: Easier Reporting is Here

We're rolling out a few UI changes this week to make your experience even smoother.

Today, we've re-grouped some fields across your Analytics reports to help you find what you need faster.

Discover fields in groups like Attribution Insights or Search Campaign Dimensions

Don't worry, you can always use the search bar to locate any field!

 

Creative Explore now has AI dimensions in aggregate

Reports in Creative IQ's Creative Explore now have your AI dimensions available in aggregate. See, at a glance, which AI tags were applied to your creatives, and uncover what is performing the best! For example: Which CTA or which audio language is the highest performing across all your creatives and all your channels.

Customers with Creative IQ also have the AI dimensions available in Singular Dashboards

Singular Now Supports AI Tagging For Playable Creatives

Singular now supports AI tagging for your creative playables in Creative IQ! Head over to the Creative Gallery in Creative IQ and check it out! You will now see a preview for playables, instead of a hover icon.

Singular Supports Branded QR Codes in Singular Links

Singular supports Branded QR codes in our Singular links. You now can add the app logo to all QR codes! Setup is easy, as when you want to brand your QR codes, your logo is added automatically from the app store.

Meta Relaunched Advanced Mobile Measurement Program

Meta's Advanced Mobile Measurement is back for iOS! Singular now supports Meta’s Advanced Mobile Measurement, offering increased attribution accuracy and speed on Meta properties including Facebook and Instagram.

Any advertisers can accept Meta’s AMM terms, to enable row-level data via an MMP integration. AMM data will include clicks and views, and will be available for both installs and re-engagements. It will also include insights from Advanced AEM, but the datapoints that we have previously reported for Advanced AEM will now be available at a row level.

AI-powered marketing insights from top LLMs, starting with Singular's MCP integration for Claude

Today Singular is announcing global availability for a first-ever deep integration with Anthropic’s Claude. For the first time ever, you can get instant AI-powered marketing insights using the full power of the world’s best AI engines with Singular's easy to implement Model Context Protocol [MCP] integration.

New Combined UI for Partner and Agency Logos

Now Singular combines two logos instead of just one - the partner / agency logo and the impersonated account.

Agency Access Changes

Agency partners can no longer set-up SAN Integrations on their own. Agencies that already have an integration setup will continue to see it as view-only and its still editable in Admin mode so any issues can be resolved.

30-Day Cohort Periods Now Supported In Partner Reports

The partner report will now reflect whatever the advertiser has set up- up until 30d.

30-Day Cohort Periods Now Supported In Partner Reports

The partner report will now reflect whatever the advertiser has set up- up until 30d.

New Data Connector Self-Serve Configuration

When adding a new data connector, you are now able to decide if you want to enable historical import automatically or not. This you more control over your data and prevents data discrepancies when setting up data connectors using the same accounts.

Data Refresh Update — 30 Days of Data In One Request

From now on you can use the Data Refresh feature to update 30 days of data in one request (vs 14 days as was allowed before). This gives much more flexibility and prevents splitting these requests into 2 different requests.

SDID and Global Properties Now Live in SDK Console

You will now be able to see/test the SDID and the Global Properties passed via SDK events.

New Super Filter in Dashboards For Global Filtering Across Widgets

You can now select app / source/ os / country filters and it will apply to all the widgets in the dashboard. It will override existing filtered in the widget — so for example: you have a widget with a country filter = USA. Using the super filter to filter country = Canada, your widget will now display Canada data in the widget instead of USA.

New Total Widgets

You can now add metric totals in your dashboard. You can select from any metric or event and add a filtered view.

Introducing Creative IQ: AI-powered insights for unstoppable creative growth

We’re thrilled to introduce Creative IQ, Singular’s advanced creative optimization solution to maximize your creative strategy performance like never before. Stop guessing, and start scaling. Creative IQ enables you to identify the creative elements that work the best, so you can make the ads that convert into users faster.

Creative File [video and images] from Dataseat now available

We are now able to pull creative files [video and images] from Dataseat. In addition, we map the creative type and creative format dimensions.

Event CPE & CVRs Have A New Home

We have moved the Cost Per Event [CPE] and the Conversion Rate (CVR) metrics for events. You can now find them in the Custom Cohort Event dropdown.

Snapchat Advanced SAN integration is now live!

Starting today, you will be able to utilize Singular’s Snapchat Advanced SAN integration for both Android and iOS campaigns.

For iOS

• If you opt-out: then only deterministic attributions will be used on iOS.
• If you opt-in: probabilistic attributions will be used on iOS.

If you have any questions about Singular’s Snapchat Advanced SAN integration, please reach out to your Singular account representative - or, check out our FAQ for more information.

See Snapchat attribution integration guide for more information on Advanced Snapchat integration and how to enable this measurement option.

Snowflake Data Destination. Snowflake deprecating password authentication

Snowflake has announced the deprecation of password authentication (review the details here here). To ensure uninterrupted data flow, you'll need to switch to private/public key authentication.

Here's what you need to do:

1. Generate Private/Public Keys: We recommend creating an encrypted key with a passphrase. Refer to Snowflake's documentation for detailed instructions: Snowflake Documentation.
2. Update Credentials: Navigate to your Data Destination settings and update your authentication method.
3. Complete Migration by April 1st: Make sure to complete these steps by April 1st to prevent any delays in your data delivery. You can read more about it in our Snowflake Documentation: Singular Snowflake Documentation