Product Updates

Gain Deeper Creative Insights with the New Creative Section

We're excited to announce the launch of a brand new Creative Section within your Reports and Pivots! This enhancement allows you to analyze performance at the granular level of Creative ID, Creative Name, Asset ID, and Asset Name. Leverage familiar features like the totals row or sharing with external users for more insightful analysis and convenience. Review the details here.

Creative Reporting Just Got Deeper

Understand your Meta Flexible Ads performance with the new Meta - Is Flexible Ad Format dimension. See when Meta optimizes combinations, impacting asset-level visibility. 📊 Read more on Meta's creative reporting here.

Group and analyze similar creatives effortlessly with the new Singular Media ID under Technical Specs. Get more details in our Help Center.

Snapchat Advanced SAN integration is now live!

Starting today, you will be able to utilize Singular’s Snapchat Advanced SAN integration for both Android and iOS campaigns.

For iOS

• If you opt-out: then only deterministic attributions will be used on iOS.
• If you opt-in: probabilistic attributions will be used on iOS.

If you have any questions about Singular’s Snapchat Advanced SAN integration, please reach out to your Singular account representative - or, check out our FAQ for more information.

See Snapchat attribution integration guide for more information on Advanced Snapchat integration and how to enable this measurement option.

Snowflake Data Destination. Snowflake deprecating password authentication

Snowflake has announced the deprecation of password authentication (review the details here here). To ensure uninterrupted data flow, you'll need to switch to private/public key authentication.

Here's what you need to do:

1. Generate Private/Public Keys: We recommend creating an encrypted key with a passphrase. Refer to Snowflake's documentation for detailed instructions: Snowflake Documentation.

2. Update Credentials: Navigate to your Data Destination settings and update your authentication method.

3. Complete Migration by April 1st: Make sure to complete these steps by April 1st to prevent any delays in your data delivery. You can read more about it in our Snowflake Documentation: Singular Snowflake Documentation