Reddit Attribution Integration

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Doron Rubin
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This article describes how to configure Reddit as a partner for Singular's attribution service.

Integration Summary

(See Partner Integrations Glossary)

Partner Reddit
Partner Type Ad Network
Creatives Supported
Publisher Not Supported
View-Through Supported for Installs
Re-engagement Not Supported
S2S Not Supported
Click Tag Supported
Receiving All Installs Supported
Receiving All Events Supported

Setup Instructions

Prerequisites

Integrate the Singular SDK (see Getting Started with the Singular SDK/S2S).

1. Configure Reddit as a Partner

Add Reddit as a partner according to the instructions in the Partner Configuration FAQ.

When passing in-app events to Reddit, you also have to select the supported mapped event name:

Screen_Shot_2020-09-03_at_9.29.56.png

2. Set Up Tracking Links

To generate a tracking link for Reddit:

  1. In your Singular account, go to Attribution > Manage Links and click Create Link.

  2. Under Source Name, select "Reddit".

    Screen_Shot_2020-07-09_at_20.14.30.png

  3. Configure the rest of the link by selecting the desired app site and redirect options as usual. See the Singular Links FAQ for help. When you're done, click Generate.

  4. You can now see and copy the click-through and view-through link with Reddit-supported macros to use within Reddit's ad platform.

    mceclip2.png

For more information, see the Singular Links FAQ.

 

Partner Data Policies

As a Reddit Mobile Measurement Partner, Singular adheres to the following data handling requirements.

Data Access

As of July 1st, 2026, all click-through and view-through user-level attributed conversions are available in Singular user-level reporting. However the following restrictions still remain in place to protect end-user data:

  • Raw touchpoint data (clicks and impressions) from Reddit is omitted from user-level export logs and user-level data destinations (ETL). 

Prior to July 1st, 2026, access to user-level view-through attributed conversions were marked as "Reddit Restricted", and granular campaign values were omitted.