AppLovin MAX Ad Revenue Attribution Integration

This article is about setting up an ad revenue attribution data connector for apps working with AppLovin MAX as a mediation platform.

To learn about ad revenue attribution, see the Ad Revenue Attribution FAQ.


If you are using AppLovin MAX as your mediation platform, you can pull ad revenue attribution data from AppLovin MAX's Reporting API.

This will give you data from all the networks that you use through AppLovin's mediation service (as opposed to getting data solely from AppLovin's ad network).

To pull ad revenue attribution data from AppLovin:

  1. First, contact your Singular Customer Success Manager or Singular Support to make sure the AppLovin User-Level Ad Revenue feature is open to you. 
  2. In the Singular platform, go to Data Connectors, add the connector called AppLovin User-Level Publisher, and follow the in-app instructions for getting your Report Key from the AppLovin dashboard.
  3. After the data is pulled, you can view it in a report by going to the Reports page and selecting Ad Revenue and Ad ROI under Cohort Metrics.

Notes on using the AppLovin API:

  • AppLovin MAX data is pulled once per day.
  • If you use in-app bidding with Facebook Audience Network via Applovin MAX mediation, you may experience discrepancies between the revenue reported in your mediation platform and the data available through the user-level API. This is due to Facebook Audience Network privacy restrictions.

To learn more, see AppLovin's developer documentation.

Was this article helpful?