Quick Details

Data Connector Technology	API (Reporting APIs)
Data breakdown (segmentation)	N/A
Time Zone	UTC
Does the partner offer data for today?	Yes
Is data available on the creative level?	Yes
Does Singular show your creative assets?	Yes
Known Limitations/ Issues	N/A

Data Mapping

Tip: For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.

Field in Singular UI	Field in Singular API	Field in Applovin
Dimensions
Date	date_field	date
Network Campaign ID	adn_campaign_id	campaign_id_external
Public ID	site_public_id	campaign_package_name
Publisher ID	publisher_id	app_id_external
Publisher Site ID	publisher_site_id	external_placement_id
Publisher Site Name	publisher_site_name	application
Sub Ad Network	adn_sub_adnetwork_name	traffic_source
Creative Format	creative_format	ad_type
Creative ID	creative_id	ad_id
Creative Name	creative_name	ad
Ad Type	ad_type	size
Metrics
Original Cost	adn_original_cost	cost
Impressions	adn_impressions	impressions
Clicks	adn_clicks	clicks

Special Instructions

Cost Changes:

As of August 1, 2024, AppLovin has changed all of their reporting APIs to return Probabilistic Cost. Previously they had a specific API that was used to report probabilistic cost down to the Creative level. However, now all of their reporting APIs will be reflecting probabilistic cost. Please reach out to AppLovin support if you have questions about this change. Singular automatically started reflecting probabilistic cost along with their changes.

SKAdNetwork installs:

Since the release of iOS 14, Applovin has been sending data for iOS campaigns based on SKAdNetwork installs. We do not get Sub-campaign/Creative level data for iOS.

Creative Files:

To access creative files the AppLovin reports, the Campaign Management API Key along with the Axon Account ID are required when adding the Data Connector. Without both credentials the data will not be available.

You can find your Campaign Management API key in the Axon dashboard. Click your account in the top right of the dashboard and select Keys.
- If you can't find the key, it means your account probably doesn't have the necessary permissions.
  - In this case please reach out to the AppLovin support.
  - And please leave both Account ID and Campaign Management API Key empty, so your connector can still work without pulling creative assets.
To find your account_id, click your account in the top right of the Axon dashboard and select Go to settings. Your account ID is the number that follows your account name.
The Account ID and Campaign Management API Key are only required to pull Creative Assets, hence they are optional and you can leave it blank if you don't have these data. For the Campaign, Creative info and Cost you only need the Report Key.