Snapchat Data Connector

Learn how Singular pulls data from Snapchat and shows it in your reports.

 

Quick Details

Data Connector Technology API (Snapchat API v. 1 - see documentation)
Data breakdown (segmentation) Your data is broken down by Campaign, Sub-Campaign ("Ad Squad"), Country, Platform, and Creative.
Time zone The time zone configured for your ad account in Snapchat.
Is data available on the creative level? Yes
Does Singular show your creative assets?

Yes, for the following Snapchat ad types:

  • APP_INSTALL
  • COMPOSITE and DEEP_LINK
  • FILTER
  • WEB_VIEW
  • LENS_DEEP_LINK
  • LENS_APP_INSTALL

Creative assets are not available for other ad types.

Data Mapping

  • Singular’s Sub-Campaign corresponds to Snapchat's Ad Squad.
  • Singular's Creative corresponds to Snapchat's Ad.

For descriptions of all fields, see the Singular Metrics and Dimensions Glossary.

Field in Singular UI Field in Singular API Field in Network
Dimensions
Account ID adn_account_id Ad Account ID
Account Name adn_account_name Ad Account Name
App app App Name
App Site ID app_site_id Either 'iOS App ID" or "Google Play Store ID"
Country country_field "Country Code" from the Targeting Spec for the Ad Squad
Creative ID creative_id Ad ID
Creative Name creative_name Ad Name
Date date_field Date
DMA ID
dma_id_field  
DMA Name
dma_name_field  
Network Campaign ID adn_campaign_id Campaign ID
Network Campaign Name adn_campaign_name Campaign Name
Network Creative ID adn_creative_id Ad ID
Network Creative Name adn_creative_name Ad Name
Network Sub Campaign ID adn_sub_campaign_id Ad Squad ID
Network Sub Campaign Name adn_sub_campaign_name Ad Squad Name
Placement
placement
snapchat_positions (placement_v2) (Possible values: INTERSTITIAL_USER, INTERSTITIAL_CONTENT, INSTREAM, FEED, CAMERA, GAMES, AUDIENCE_EXTENSION)
Platform platform OS Type
Public Id site_public_id iOS App ID
Google Play Store ID
Sub Campaign ID sub_campaign_id Ad Squad ID
Sub Campaign Name sub_campaign_name Ad Squad Name
Metrics
Cost adn_cost Spend
Network Clicks adn_clicks Swipes
Network Impressions adn_impressions Impressions
Network Installs adn_installs Total Installs
Original Cost adn_original_cost Spend
Original Currency adn_original_currency Pulled from the Ad Account's Currency
Video Views   Video Views
Video Views 25%   Video Views to 25% (Quartile 1)
Video Views 50%   Video Views to 50% (Quartile 2)
Video Views 75%   Video Views to 75% (Quartile 3)
Completed Video Views   View Completion
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