Learn how Singular pulls data from Snapchat and shows it in your reports.
Quick Details
| Data Connector Technology | API (Snapchat API v. 1 - see documentation) |
| Data breakdown (segmentation) | Your data is broken down by Campaign, Sub-Campaign ("Ad Squad"), Country, Platform, and Creative. |
| Time zone | The time zone configured for your ad account in Snapchat. |
| Is data available on the creative level? | Yes |
| Does Singular show your creative assets? |
Yes, for the following Snapchat ad types:
Creative assets are not available for other ad types. |
Data Mapping
- Singular’s Sub-Campaign corresponds to Snapchat's Ad Squad.
- Singular's Creative corresponds to Snapchat's Ad.
For descriptions of all fields, see the Singular Metrics and Dimensions Glossary.
| Field in Singular UI | Field in Singular API | Field in Network | |
| Campaign Dimensions | Account ID | adn_account_id | Ad Account ID |
| Campaign Dimensions | Account Name | adn_account_name | Ad Account Name |
| Campaign Dimensions | App | app | App Name |
| Campaign Dimensions | App Site ID | app_site_id | Either 'iOS App ID" or "Google Play Store ID" |
| Campaign Dimensions | Country | country_field | "Country Code" from the Targeting Spec for the Ad Squad |
| Campaign Dimensions | Date | date_field | Date |
| Campaign Dimensions | DMA ID |
dma_id_field | |
| Campaign Dimensions | DMA Name |
dma_name_field | |
| Campaign Dimensions | Network Campaign ID | adn_campaign_id | Campaign ID |
| Campaign Dimensions | Network Campaign Name | adn_campaign_name | Campaign Name |
| Campaign Dimensions | Network Creative ID | adn_creative_id | Ad ID |
| Campaign Dimensions | Network Creative Name | adn_creative_name | Ad Name |
| Campaign Dimensions | Network Sub Campaign ID | adn_sub_campaign_id | Ad Squad ID |
| Campaign Dimensions | Network Sub Campaign Name | adn_sub_campaign_name | Ad Squad Name |
| Campaign Dimensions | Platform | platform | OS Type |
| Campaign Dimensions | Public Id | site_public_id | iOS App ID Google Play Store ID |
| Campaign Dimensions | Scraped App | app_name | App Name |
| Campaign Dimensions | Sub Campaign ID | sub_campaign_id | Ad Squad ID |
| Campaign Dimensions | Sub Campaign Name | sub_campaign_name | Ad Squad Name |
| Creative Dimensions | Creative ID | creative_id | Ad ID |
| Creative Dimensions | Creative Name | creative_name | Ad Name |
| Metrics | Cost | adn_cost | Spend |
| Metrics | Network Clicks | adn_clicks | Swipes |
| Metrics | Network Impressions | adn_impressions | Impressions |
| Metrics | Network Installs | adn_installs | Total Installs |
| Metrics | Original Cost | adn_original_cost | Spend |
| Metrics | Original Currency | adn_original_currency | Pulled from the Ad Account's Currency |
| Metrics | Video Views | Video Views | |
| Metrics | Video Views 25% | Video Views to 25% (Quartile 1) | |
| Metrics | Video Views 50% | Video Views to 50% (Quartile 2) | |
| Metrics | Video Views 75% | Video Views to 75% (Quartile 3) | |
| Metrics | Completed Video Views | View Completion |
