Snapchat Data Connector

Learn how Singular pulls data from Snapchat and shows it in your reports.

 

Quick Details

Data Connector Technology API (Snapchat API v. 1 - see documentation)
Data breakdown (segmentation) Your data is broken down by Campaign, Sub-Campaign ("Ad Squad"), Country, Platform, and Creative.
Time zone The time zone configured for your ad account in Snapchat.
Is data available on the creative level? Yes
Does Singular show your creative assets?

Yes, for the following Snapchat ad types:

  • APP_INSTALL
  • COMPOSITE and DEEP_LINK
  • FILTER
  • WEB_VIEW
  • LENS_DEEP_LINK
  • LENS_APP_INSTALL

Creative assets are not available for other ad types.

Data Mapping

  • Singular’s Sub-Campaign corresponds to Snapchat's Ad Squad.
  • Singular's Creative correspond's to Snapchat's Ad.

  Field in Singular UI Field in Singular API Field in Network
Campaign Dimensions Account ID adn_account_id Ad Account ID
Campaign Dimensions Account Name adn_account_name Ad Account Name
Campaign Dimensions App app App Name
Campaign Dimensions App Site ID app_site_id Either 'iOS App ID" or "Google Play Store ID"
Campaign Dimensions Country country_field "Country Code" from the Targeting Spec for the Ad Squad
Campaign Dimensions Date date_field Date
Campaign Dimensions Network Campaign ID adn_campaign_id Campaign ID
Campaign Dimensions Network Campaign Name adn_campaign_name Campaign Name
Campaign Dimensions Network Creative ID adn_creative_id Ad ID
Campaign Dimensions Network Creative Name adn_creative_name Ad Name
Campaign Dimensions Network Sub Campaign ID adn_sub_campaign_id Ad Squad ID
Campaign Dimensions Network Sub Campaign Name adn_sub_campaign_name Ad Squad Name
Campaign Dimensions Platform platform OS Type
Campaign Dimensions Public Id site_public_id iOS App ID
Google Play Store ID
Campaign Dimensions Scraped App app_name App Name
Campaign Dimensions Sub Campaign ID sub_campaign_id Ad Squad ID
Campaign Dimensions Sub Campaign Name sub_campaign_name Ad Squad Name
Creative Dimensions Creative ID creative_id Ad ID
Creative Dimensions Creative Name creative_name Ad Name
Metrics Cost adn_cost Spend
Metrics Network Clicks adn_clicks Swipes
Metrics Network Impressions adn_impressions Impressions
Metrics Network Installs adn_installs Total Installs
Metrics Original Cost adn_original_cost Spend
Metrics Original Currency adn_original_currency Pulled from the Ad Account's Currency
Metrics Video Views   Video Views
Metrics Video Views 25%   Video Views to 25% (Quartile 1)
Metrics Video Views 50%   Video Views to 50% (Quartile 2)
Metrics Video Views 75%   Video Views to 75% (Quartile 3)
Metrics Completed Video Views   View Completion
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