Integration Summary

(See Partner Integrations Glossary)

Setting Up Snapchat Ads Tracking

Prerequisites

Integrate the Singular SDK (see instructions)

1. Configuring Snapchat as a Partner

To configure Snapchat:

• In Singular, go to Attribution > Partner Configuration and type "snapchat" in the search box.
• Accept the Snapchat Terms and Conditions.
• Configure the integration as explained in Partner Configuration FAQ.
• Optionally, enter the Snap App ID to enable additional features in Snap's self-serve mobile app custom audiences. For more information about creating and managing the Snap App ID, see Snapchat's documentation .  

2. Sending Event Postbacks to Snapchat (Optional)

Singular supports sending event notifications to Snapchat with all of Snapchat's requirements.

First, select enable sending in-app events to Snapchat by selecting All.

Next, map your In-app events:

• Select the event name on the left field, according to the name used in the SDK, and map the name to one of Snapchat predefined conversion events.
• Check the Send value checkbox if relevant (for example, revenues). If not checked, only counts of the event will be sent.

Partner Data Policies

As a Snap Mobile Measurement Partner, Singular adheres to the following data handling requirements required by Snap:

Data Retention

Snap user-level data is removed after 2 months of original attribution.  After 2 months, users attributed to Snap as treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular.

Data Access

Snapchat data sharing policies prevent the sharing of "Snapchat data" to advertisers and other 3rd parties. "Snapchat data" encompasses any data pertaining to an advertising ID belonging to a Snapchat user.

Data Mapping