AppLovin Attribution Integration


Learn about Singular's integration with Applovin and how to add Applovin as a partner for Singular's attribution service.

Setup Instructions

  1. Integrate the Singular SDK (see Getting Started with the Singular SDK/S2S).
  2. Obtain your SDK Key from the AppLovin platform.
  3. To set up event postbacks, talk with your POC about which event name you should use and map to the SDK event names.
    1. In Singular, go to Attribution > Partner Configuration.
    2. Click Add a Partner. In the search box that appears, type and choose Applovin. See Partner Configuration for general instructions for setting up a partner.
    3. Provide the following particular fields:
      Field Description
       Applovin SDK Key  SDK Key provided by Applovin for each client
       Event Name

       Event names provided by Applovin for each event.

      • App Opens (__SESSION__) → AppLovin Event Name: “landing”
      • Revenue Events → AppLovin Event Name: “checkout” (check the Send revenue box)
      • All Other Events → AppLovin Event Name: “postinstall”

       See AppLovin's documentation for more event mapping instructions.

  4. Go to Attribution --> Manage Links to configure a tracking link to share with AppLovin. Our tracking link will already have AppLovin's tracking URL macros mapped to report on the most granular campaign data.
    • Important: AppLovin's UI will provide an error and will request that you include &redirect=false to your impression tracking link before placing it into their UI. The click tracking link will cannot have this added to it, and will request that you remove &redirect=false if you append it to the click tracker. 

Integration Summary

(See Partner Integrations Glossary)

Partner Applovin
Partner Type Ad Network
Click Tag Supported
View-Through Supported
Re-engagement Not Supported
S2S Not Supported
Creatives Supported 
Publisher Supported
Receiving All Installs Supported
Receiving All Events Supported

Please also see AppLovin's Singular Guide.