This base integration with Everflow can be inherited by ad networks and allows advertisers to build out tracking links using Everflow macros and pull in advertising cost data from their media campaigns with you. If your network utilizes Everflow's platform, this is the standard data that will be displayed in advertiser reports. When you reach out to Singular to integrate, be sure to mention that you use Everflow as your platform.
Attribution Quick Details
| Partner | Your network name |
| Partner Type | Ad Network |
| Creatives | Supported |
| Publisher | Affiliate |
| View-Through | Supported |
| Re-engagement | Supported |
| S2S | N/A |
| Click Tag | Supported |
| Receiving All Installs | Supported |
| Receiving All Events | Supported |
Attribution Mapping
| Field in Singular UI | Tracking Link Parameter | Macro from Everflow |
| Campaign Name | pcn | {offer_name} |
| Campaign ID | pcid | {offer_id} |
| Affiliate Name | paffn | {affiliate_name} |
| Affiliate ID | paffid | {affiliate_id} |
| Creative Name | prcn | {creative_name} |
| Creative ID | pcrid | {creative_id} |
Review more Everflow macros.
Data Connector Quick Details
| Data Connector Technology | API |
| Data breakdown (segmentation) |
Country, Publisher |
| How far back we pull data |
N/A |
| Time Zone | UTC |
| Does the partner offer data for today? | Yes |
| Is data available on the creative (ad) level? | Yes |
| Does Singular show your creative assets? | No |
| Known limitations and issues | Options may be different based on the ad network. ADV 1 - 5 are expanded custom fields from Everflow. |
Data Mapping
For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.
| Field in Singular UI | Field in Singular API | Field in Everflow |
| Dimensions | ||
| Date | date | date_time |
| Network Campaign ID | adn_campaign_id | network_offer_id |
| Campaign Name | campaign_name | offer_name |
| Creative ID | adn_creative_id | creative_id |
| Creative Name | creative_name | creative |
| Publisher ID | publisher_id | affiliate_id |
| Publisher Site Name | publisher_site_name | affiliate_name |
| Reported Type | reported_type | preview_url |
| Metrics | ||
| Original Cost | adn_original_cost | cost |
| Installs | installs | CV |
| Clicks* | adn_clicks | total_clicks |
| Impressions | impressions | impressions |
Endpoint: https://api.eflow.team/v1/advertisers
*By default, the Singular UI shows clicks reported by your MMP tracker, but it can be set up to show clicks reported by the ad network.
Known Limitations
Everflow's API limits the pulling of 10 fields from their API.
What's the Process of Integrating with Singular?
Review the main integration guide.