Partners who use the Everflow platform can find the relevant macros and their mapping to the Singular parameters in the list below:
| Parameter | Hierarchy | Meaning | Everflow macro |
| pcn | Campaign | Campaign Name | {offer_name} |
| pcid | Campaign | Campaign ID | {offer_id} |
| pscn | Sub Campaign | Sub Campaign Name | {sub2} |
| pscid | Sub Campaign | Sub Campaign ID | {sub1} |
| pcrn | Creative | Creative Name | {creative_name} |
| pcrid | Creative | Creative ID | {creative_id} |
| pshid | Publisher | Hashed Publisher (app) ID | {sub3} |
| paffid | Affiliate | Affiliate ID | {affiliate_id} |
| idfa | Device | Unhashed/raw iOS Advertising ID (recommended) | {idfa} |
| idfa1 | Device | SHA-1 of iOS Advertising ID | {idfa_sha1} |
| idfa5 | Device | MD5 of iOS Advertising ID | {idfa_md5} |
| aifa | Device | Unhashed/raw Android Advertising ID (recommended) | {android_id} |
| and1 | Device | SHA-1 of Android ID | {android_id_sha1} |
| and5 | Device | MD5 of Android ID | {android_id_md5} |
| ip | Device | IP of the device at the time of the click | {user_ip} |
| ve | Device | OS version of device (E.g. 8.0.1 and not 8.0) | {device_os_version} |
| p | Device | Device platform (required for s2s integrations only) | {device_platform} |
| cl | Click | Click or Transaction ID | {transaction_id} |