[BETA] New TikTok For Business Attribution Integration

This TikTok for Business self-attributing integration is in BETA and is available only to beta advertisers. Until this integration is generally available, reference the guide for the existing TikTok integration.

Setting Up TikTok for Business


Integration Summary

(See Partner Integrations Glossary)

Partner TikTok For Business
Partner Type Self-attributing Ad Network
Creatives Supported
Publisher Supported
View-Through Supported
Re-engagement Supported
Click Tag Optional, for reporting (Self-attributing)
Receiving All Installs Recommended (Self-attributing)
Receiving All Events Recommended (Self-attributing)


  1. Integrate the Singular SDK (see instructions).
  2. Get your TikTok App ID from your TikTok Ads Manager dashboard. If you do not have a TikTok App ID, specify "N/A" in Singular's Partner Configuration.

    Learn how to retrieve your TikTok App ID in TikTok's help center.

Setup Instructions

1. Configure TikTok for Business as a Partner in Singular

To set up TikTok For Business as a partner:

  1. In your Singular account, go to Attribution > Partner Configuration and click Add a Partner. Then start typing "TikTok" and select "TikTok for Business" from the dropdown list.
  2. In the configuration window, select the app and app site for which you want to configure TikTok For Business.
  3. Singular and TikTok For Business recommend the following settings:

    Include View-Through Attributions Enable Enable attribution based on ad impressions in addition to ad clicks.
    Send event postbacks to TikTok for all Installs Enable Notify TikTok For Business about all in-app events, whether the app install was attributed to TikTok For Business or not.
  4. In the Tiktok App ID box, enter your TikTok App ID.


2. Send Event Postbacks to TikTok (Optional)

Configure postbacks to notify TikTok For Business about in-app events:

  1. Under Event Postbacks, click "+" to add a new event.
  2. Select one of the events reported by the Singular SDK in your app, and map it to a supported TikTok For Business event name.
  3. If the event involves revenue, check the Send Revenue checkbox.
  4. Repeat for all of your events.


Partner Data Policies

Data Retention

As a TikTok MMP partner, Singular adheres to the TikTok For Business data retention requirement: TikTok user-level data is removed after 6 months of original attribution.  After 6 months, users attributed to TikTok For Business are treated/marked as "Organic" and reflected as such in both aggregate and user-level reporting in Singular.

Data Access

As of March 22, 2022, TikTok requires MMPs to mask user-level data for view-through campaigns due to preserve user privacy. Therefore, if a conversion is attributed to a TikTok view-through (impression-based) campaign, it is displayed as follows both in your postbacks and in the logs:

  • Network: "TikTok Restricted"
  • Campaign: "TikTok Restricted"

Data Mapping

Singular Value TikTok Value Example
Source TikTok Ads "TikTok Ads"
Tracker Source Name Tiktok Ads "Tiktok Ads"
Tracker Campaign Name TikTok Campaign Name “MyCampaign”
Tracker Campaign ID TikTok Campaign ID 123123
Tracker Sub Campaign Name TikTok Ad Group Name "My Ad Group"
Tracker Sub Campaign ID TikTok Ad Group ID 123124
Tracker Creative Name TikTok Ad Name "My Ad"
Tracker Creative ID TikTok Ad ID 123125
Tracker Publisher Hashed ID TikTok Site ID (when available) 123126