Singular uses various types of device IDs for attributing conversions and events. The device ID can be passed in Singular Links to help the Singular tracker attribute an install. You can see the device ID when using Export Logs and User-Level Data.
|Device ID Type
|Tracking Link Parameter
|Google Advertising ID
|A user-resettable device ID on Android devices.
|Sometimes provided by old devices that do not support GAID.
|App Set ID
|A developer-scoped device ID on Android devices.
|Open Anonymous Device ID
|A device ID used in China instead of GAID or IMEI/MEID.
|ID for Advertising
|A device ID on iOS devices. IDFA is only available when a user opts -in to sharing their ad tracking data.
|ID for Vendors
|An ID that can be used for tracking events on a specific app on a device when LAT (Limit Ad Tracking) is enabled. Developers will multiple apps will share one device ID for all their apps.
|Amazon Advertising ID
|An ID available on some Amazon devices.
|Windows Advertising ID
|Assigned by the device to the user's account on the device.
|An internal ID assigned by Singular when we don't receive a device identifier. This ID is used for tracking events but not for attribution.