Learn how Singular pulls data from Search Ads 360 and displays it in your reports.
See also:
Quick Details
| Data connector technology | API (Search Ads API v. 2) |
| Data breakdown (segmentation) |
Campaign Creative (Ad) Keyword |
| How far back we pull data | No limit |
| Does the partner offer data for today? | Yes |
| Is data available on the creative (ad) level? | Yes |
| Does Singular pull creative assets? | No |
| Known Issues | SA360 data may include data for campaigns running on Google Ads, so if you also have an active Google Ads (AdWords) data connector, you may get some duplicate data. See Filtering Out Data by Search Engine below. |
Special Configuration Options
Filtering Out Data by Search Engine
If you also have active data connectors for Google Ads (AdWords), Bing, Yahoo Gemini, or Yahoo Japan, you run the risk of seeing duplicate data. To solve this issue, Singular can filter out data from Search Ads 360 for campaigns that run in specific search engines. To enable filtering, contact Singular Support.
Getting Floodlight Activities (Conversion Events)
Singular can pull any "floodlight activities" that you need from SA360 and display their stats in your singular reports.
To get floodlight activity data:
- Add a new event (see How do I add conversion events?).
-
In the Search Ads 360 dropdown, you will see a list of the floodlight activities available from SA360. You can map each activity into a separate Singular event or combine multiple floodlight activities into a single event.
The next day, when Singular pulls daily data for your account, it will pull these activities' stats as well.
- After Singular has populated the new conversion event(s) with some floodlight activity data, when you run a report in the Reports page, choose the conversion event(s) from the Events dropdown.
Data Mapping
| Field Name in Singular Web UI | Field Name in Singular API & Data Destinations (ETL) | Field Name in Network |
| Dimensions | ||
| Account ID | adn_account_id | accountId |
| Account Name | adn_account_name | account |
| Campaign URL | adn_campaign_url | keywordLandingPage |
| Keyword | keyword | keywordText |
| Keyword ID | keyword_id | keywordId |
| Keyword Match Type | keyword_match_type | keywordMatchType |
| Network Campaign ID | adn_campaign_id | campaignId |
| Network Campaign Name | adn_campaign_name | campaign |
| Sub Ad Network | adn_sub_adnetwork_name | accountType |
| Network Sub Campaign ID | adn_sub_campaign_id | adGroupId |
| Network Sub Campaign Name | adn_sub_campaign_name | adGroup |
| Original Currency | adn_original_currency | advertiserCurrencyCode |
| Creative ID | creative_id | adId |
| Creative Name | creative_name | ad |
| Metrics | ||
| Cost | adn_cost | cost |
| Network Clicks | adn_clicks | clicks |
| Network Impressions | adn_impressions | impr |