Google Search Ads 360 Data Connector

 

Quick Details

Data connector technology API (Search Ads API v. 2)
Data breakdown (segmentation)

Campaign

Creative (Ad)

Keyword

How far back we pull data No limit
Does the partner offer data for today? Yes
Is data available on the creative (ad) level? Yes
Does Singular pull creative assets? No
Known Issues SA360 data may include data for campaigns running on Google Ads, so if you also have an active Google Ads (AdWords) data connector, you may get some duplicate data. See Filtering Out Data by Search Engine below.

Special Configuration Options

Filtering Out Data by Search Engine

If you also have active data connectors for Google Ads (AdWords), Bing, Yahoo Gemini, or Yahoo Japan, you run the risk of seeing duplicate data. To solve this issue, Singular can filter out data from Search Ads 360 for campaigns that run in specific search engines. To enable filtering, contact Singular Support.

Getting Floodlight Activities (Conversion Events)

Singular can pull any "floodlight activities" that you need from SA360 and display their stats in your singular reports. 

To get floodlight activity data:

  1. Add a new event (see How do I add conversion events?). 
  2. In the Search Ads 360 dropdown, you will see a list of the floodlight activities available from SA360. You can map each activity into a separate Singular event or combine multiple floodlight activities into a single event.

    The next day, when Singular pulls daily data for your account, it will pull these activities' stats as well.

  3. After Singular has populated the new conversion event(s) with some floodlight activity data, when you run a report in the Reports page, choose the conversion event(s) from the Events dropdown.

Data Mapping

Tip: For a description of each field in Singular, see the Metrics and Dimensions Glossary.
Field Name in Singular Web UI Field Name in Singular API & Data Destinations (ETL) Field Name in Network
Dimensions
Account ID adn_account_id accountId
Account Name adn_account_name account
Campaign URL adn_campaign_url keywordLandingPage
Keyword keyword keywordText
Keyword ID keyword_id keywordId
Network Campaign ID adn_campaign_id campaignId
Network Campaign Name adn_campaign_name campaign
Original Currency adn_original_currency advertiserCurrencyCode
Creative ID creative_id adId
Creative Name creative_name ad
Metrics
Cost adn_cost cost
Network Clicks adn_clicks clicks
Network Impressions adn_impressions impr
Was this article helpful?