Google Marketing Platform (DV360) Data Connector

Learn how Singular pulls advertising cost data from Display & Video 360, how to set it up, and how to view the data in your reports.


Quick Details

Data connector technology API (v. 2)
Data breakdown (segmentation) Country
Time zone PST
Does the partner offer data for today? Yes
Is data available on the creative (ad) level? Yes
Does Singular pull creative assets (the actual graphics/video)? No
Known Limitations and Issues

The data will appear under the source "Google Marketing Platform (DV360)".

If you need it to appear under another name, contact the Singular support team.

Basic Setup

To set up the Google Display and Video 360 (Bid Manager) data connector:

  1. In your Singular account, go to Settings > Data Connectors page and click New Data Connector.
  2. Type in "DV360".
  3. Click Sign in with Google and authenticate with the relevant Google account.
  4. Provide your Partner ID. You can find your partner ID in the DV360 dashboard under Partner Settings / Basic Details

Note: Do not provide Advertiser IDs under the Partner ID field. If you need to pull data for specific Advertiser IDs, contact support.

For help, see the Data Connectors FAQ.

Getting Floodlight Activities (Conversion Events)

Note: These instructions are for Singular. If you need help with setting up Floodlight activities on Google, see their documentation.

Singular can pull any "floodlight activities" that you need from DV360 and display their stats in your singular reports. 

To get floodlight activity data:

  1. Add a new event (see How do I add conversion events?). 
  2. In the DV360 dropdown, you will see a list of the floodlight activities available from DV360. You can map each activity into a separate Singular event or combine multiple floodlight activities into a single event.

    The next day, when Singular pulls daily data for your account, it will pull these activities' stats as well.

  3. After Singular has populated the new conversion event(s) with some floodlight activity data, when you run a report in the Reports page, choose the conversion event(s) from the Events dropdown.

Data Mapping

Tip: For more information about any field in Singular reporting, see the Metrics and Dimensions Glossary.

Field Name in Singular Web UI Field Name in Singular API & Data Destinations (ETL) Field Name in DV360
Account ID adn_account_id Advertiser ID
Account Name adn_account_name Advertiser
Country country_field Country
Network Campaign ID adn_campaign_id

Insertion Order ID

Note: To map "Campaign ID" instead, contact support.

Network Campaign Name adn_campaign_name

Insertion Order

Note: To map "Campaign" instead, contact support.

Network Sub Campaign ID adn_sub_campaign_id Line Item ID
Network Sub Campaign Name adn_sub_campaign_name Line Item
Original Currency adn_original_currency Advertiser Currency
Platform platform Device Type
Creative ID creative_id Creative ID
Creative Name creative_name Creative
Network Clicks adn_clicks Clicks
Network Impressions adn_impressions Impressions
Network Installs adn_installs Total Conversions
Original Cost adn_original_cost Total Media Cost (Advertiser Currency)
Completed Video Views completed_video_views Complete Views (Video)
Video Views video_views Starts (Video)
Video Views 25% video_views_25pct First-Quartile Views (Video)
Video Views 50% video_views_50pct Midpoint Views (Video)
Video Views 75% video_views_75pct Third-Quartile Views (Video)