Google Display & Video 360 Data Connector (DoubleClick DBM)

Learn how Singular pulls data from Display & Video 360, how to set it up, and how to view the data in your reports.

See also:

 

Quick Details

Data connector technology API (DBM API v. 1.1)
Data breakdown (segmentation) Country
Time zone PST
Does the partner offer data for today? Yes
Is data available on the creative (ad) level? Yes
Does Singular pull creative assets (the actual graphics/video)? No

Basic Setup

To set up the Google Campaign Manager 360 data connector:

  1. In your Singular account, go to Settings > Data Connectors page and click New Data Connector.
  2. Type in "Double Click DBM / DVI360".
  3. Click Sign in with Google and authenticate with the relevant Google account.
  4. Provide your Partner ID. You can find your partner ID in the DV360 dashboard under Partner Settings / Basic Details

For help, see the Data Connectors FAQ.

Getting Floodlight Activities (Conversion Events)

Singular can pull any "floodlight activities" that you need from DV360 and display their stats in your singular reports. 

To get floodlight activity data:

  1. Add a new event (see How do I add conversion events?). 
  2. In the Double Click DBM / DV360 dropdown, you will see a list of the floodlight activities available from DV360. You can map each activity into a separate Singular event or combine multiple floodlight activities into a single event.

    The next day, when Singular pulls daily data for your account, it will pull these activities' stats as well.

  3. After Singular has populated the new conversion event(s) with some floodlight activity data, when you run a report in the Reports page, choose the conversion event(s) from the Events dropdown.

Data Mapping

Tip: For more information about any field in Singular reporting, see the Metrics and Dimensions Glossary.

Field Name in Singular Web UI Field Name in Singular API & Data Destinations (ETL) Field Name in Network
Dimensions
Account ID adn_account_id Advertiser ID
Account Name adn_account_name Advertiser
Country country_field Country
Network Campaign ID adn_campaign_id Insertion Order ID
Network Campaign Name adn_campaign_name Insertion Order
Network Sub Campaign ID adn_sub_campaign_id Line Item ID
Network Sub Campaign Name adn_sub_campaign_name Line Item
Original Currency adn_original_currency Advertiser Currency
Platform platform Device Type
Publisher ID publisher_id CM360 Placement ID
Creative ID creative_id Creative ID
Creative Name creative_name Creative
Metrics
Network Clicks adn_clicks Clicks
Network Impressions adn_impressions Impressions
Network Installs adn_installs Total Conversions
Original Cost adn_original_cost Total Media Cost (Advertiser Currency)
Completed Video Views completed_video_views Complete Views (Video)
Video Views video_views Starts (Video)
Video Views 25% video_views_25pct First-Quartile Views (Video)
Video Views 50% video_views_50pct Midpoint Views (Video)
Video Views 75% video_views_75pct Third-Quartile Views (Video)
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