Google Ads SKAdNetwork Integration

Learn how Singular gets your SKAdNetwork data from Google.

For the full list of Singular SKAdNetwork integrations, see Singular SKAdNetwork Integrated Partners.

For other types of integrations that Singular has with Google, see Google Ads (AdWords) Data Connector and Google Ads Attribution Integration.


Integration Summary

SKAdNetwork Postback Forwarding N/A
Campaign Data Enrichment Supported with the following granularity:
• Campaign ID
Conversion Value Decoding


No special setup is needed beyond having a Google Ads Data Connector configured.


The Google integration differs from most of Singular's SKAdNetwork integrations in that Google doesn't forward the SKAdNetwork postback to Singular. Instead, Google makes the postback data available to Singular through a dedicated API.

Due to the limitations of the Google API, some data is unavailable:

  • The Re-download dimension is not available (we do not have data on whether a SKAdNetwork install is a download or a re-download).
  • The View Through dimension is not available (there is no data on whether an install is attributed to a view or a click).
  • Country data is not available.
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