Send Hashed First Party Data on Singular Events
First Event attributes can be sent on Mobile, Web, PC and Console events you are sending to Singular. Reach out to your Developer to add event attributes to your Singular Event implementation. Details for sending event attributes can be found in the respective SDK and S2S implementation guides, specific to your Product's implementation. More info on Singular's Conversion API integrations can be found here.
Event Attributes
The following attributes should be sent as described below. These attributes are case sensitive.
| Event Attribute | Description |
|---|---|
| eventId | Event ID used for event deduplication in partner platform. Should be unique for each event. |
| ehash | SHA256 hash of email |
| phash | SHA256 hash of normalized number including a country code, e.g., “15551234567” for the United States |
| fnamehash | SHA256 hash of first name |
| lnamehash | SHA256 hash of last name |
| external_id | Singular Custom User ID - setCustomUserId method |
| phashE164 | SHA256 of normalized number including a country code and preceding ‘+’, e.g., “+4915123456789” for Germany |
| rdt_uuid | _rdt_uuid generated from Reddit's first-party pixel cookie on your domain (used in Reddit Conversion API only, when available) |
| etag | Custom tag associated with your event. For example, “back-to-school campaign” |
| page_url | Website URL where tag was fired - only used in Snapchat Conversions API (S2S) |