Google Play Games for PC

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This article covers Google Play Games which are considered Android apps. For Singular's guide on native (non-Android) PC & Console attribution, read our PC and Console Game Attribution FAQ. 

Google Play Games are Android games that can be played on Windows.  These games are measured just like a normal Android game, except that they are launched and experienced through an Android emulator that is installed with the "Google Play Games" PC application. The "Google Play Games" PC application itself needs to be installed before users can download any games.

FAQ

How do I integrate my Google Play Game with Singular?

Because Google Play Games runs Android games via an Android emulator on Windows, no S2S integration is needed. Simply integrate Singular's Android SDK — no platform-specific changes are required.

How do I measure user acquisition for my Google Play Games in Singular?

Google Play Games acquisition campaigns are typically web ads seen on a browser, leading users directly to the Google Play Games store, or to a landing page with call to actions to download the game.

For both use cases today, Singular can attribute installs via:

  1. Singular Links: Either a custom source or integrated partner Singular Link created for the Google Play Games app, with the requirement that "p=Android" tracking link parameter is appended to the link.  
    • For custom sources, you can add this by specifying it as a "Link Parameter" when creating the link
    • For partner links, manually append "&p=Android" to the end of the link after it has been generated.
  2. The Android UTM Referrer capability, utilizing the Google Play Install Referrer.
How does Singular report on Google Play Games data?

In aggregated reports

Since Google Play Games are Android games, attributions are measured alongside the standard Android data for the game.

In user level reports

Google Play Game data are reported as Android data alongside standard Android traffic.  Google Play Game traffic can be identified via any of the below methods:

  • Make ("Google") and Model ("HPE Device")
  • User-Agent like Mozilla/5.0 (Linux; Android 12; HPE device Build/SKR1.230204.001.A4; wv) AppleWebKit/537.36 (KHTML, like Gecko) Version/4.0 Chrome/109.0.5414.85 Mobile Safari/537.36 (Mobile; afma-sdk-a-v230914118.230914118.0),gzip(gfe),gzip(gfe)