Learn about Singular's integration with Adikteev for App Retargeting. Adikteev is an ad-tech company focusing on in-app retargeting and engagement advertising. Our integration supports click and view-through mobile install and re-engagement attribution. (See more here on how Singular attributes installs and re-engagements.)
Singular also has an integration with Adikteev for Churn Prediction. If you want to run that campaign, please select "Adikteev Cross Promotion" in Singular.
Integration Summary
(See Partner Integrations Glossary)
| Partner | Adikteev (App Retargeting) |
| Partner Type | Ad Network |
| Click Tag | Supported |
| View-Through | Supported |
| Re-engagement | Supported |
| S2S | Not Supported |
| Creatives | Supported |
| Publisher | Supported |
| Receiving All Installs | Supported |
| Receiving All Events | Supported |
Prerequisites
- Integrate the Singular SDK (see instructions).
- Ensure that your Singular campaign has all re-engagement attribution windows when you set it up. See requirements in Step 2 below.
Setup Instructions
In your Singular Account, navigate to the ATTRIBUTION menu to set up postbacks for sending installs and in-app event data and creating tracking links to run a campaign with Adikteev.
1. Send postbacks:
Select Partner Configuration --> Add Partner or choose to review/edit an existing Partner Configuration after review Partner Configuration & FAQ.
It is important to check the boxes to enable sending Re-engagement and View-through postbacks.
2. Set up a campaign tracking link:
Select Manage Links --> Create Link and choose:
- Link Type: Partner
- Source Name: Adikteev
Configure the rest of the settings, such as the tracking link/ campaign name and where the user should be directed.
Under Attribution Settings, you can choose to "Override attribution windows" which are set at the time of creating the Partner Configuration.
**Requirement** - ensure that your Singular Account has all re-engagement attribution windows enabled under this section. Those attribution windows are:
- deterministic re-engagement view-through window: recommended 1 day
- probabilistic re-engagement click-through window: recommended 7 days
- probabilistic re-engagement view-through window: 1 day
- deterministic re-engagement click-through window: 7 days (see note below)
Note: the deterministic re-engagement click-through window will be set when you set up a postback in Singular's UI. This will default to 7 days, but you can change the window used (up to 30 days) when creating a campaign Tracking Link.