Out of the various metrics provided by Facebook, the Singular integration gathers the metrics relevant to mobile marketing:

• Impressions
• Clicks
• Installs - note that this metric will reflect AEM installs if you have set up your Facebook campaign to optimize for AEM installs. 
• Cost

In addition, Singular can get statistics about user actions, which are known in Singular as conversion events. See Configuring Custom Events below for information about configuring Singular to get that data from Facebook.

Dynamic Creatives are a special type of creatives in Facebook that include multiple creative assets. Singular can now show these creative assets in your reports as well as show stats on the asset level.

Facebook considers assets to be a separate breakdown and does not offer asset-level data with any other allowed breakdown (e.g. country or sub ad network). In order to show you asset data per country (or any other breakdown you see in your other Facebook reports), Singular does the extra step of pulling the data per creative and then interpolating the data to give a proportional part of the metrics to each asset.

For example, if your chosen Facebook breakdown is country:

Since the Facebook API only provides the country OR sub-ad network OR platform, Singular tries to figure out the other two dimensions another way - by checking the targeting settings of the campaign, sub-campaign, or creative.

For example, if you are breaking down the data by Campaign and Country, the data pulled from Facebook does not include the Platform. Singular looks up the targeting settings for each campaign, and if a campaign is targeting a single specific platform, such as iPhone, Singular uses the targeting information to fill out the Platform field for that campaign with the value "iPhone".

On the other hand, if a campaign is targeting multiple platforms, e.g. iOS and Android, Singular can't use that to fill out the Platform field.

This means you can get richer data in your reports by defining your campaigns or sub-campaigns (in Facebook: ad campaigns or ad sets) so that each one targets one country and/or one device.

By default, Facebook uses an attribution window of 7 days for clicks and 1 day for views.

If you want to use different values in your Singular analytics reports, contact Singular Support to have the windows changed for you.

To start pulling data from Facebook into Singular:

1. In the Singular platform, go to Settings > Data Connectors.
2. Hover over the Add New Connector button and start typing "Facebook". In the list that appears, choose Facebook.

3. Click Connect with Facebook and log into a Facebook user that has access to the required ad accounts.

   

   Note: Before clicking the button, make sure you are not logged into Facebook with an unrelated account (such as your personal account).

To run campaigns through your Agency Facebook Ads account, go to Settings > Data Connectors, and add your Agency Facebook account. You do not need to make any updates to your SDK integration or Partner Configuration.

You will then be able to get campaign data like impressions, clicks, and cost using our reporting tools. Use the Account ID and Account Name dimensions when running reports.

If your campaign costs include an additional fee, such as an agency fee, you can have Singular add these fees to the costs shown in your reports under Settings > Partner Fees. See Partner Fees FAQ.

You can also choose to view your data as an agency. Go to Settings > Data Connectors, open your Facebook configuration, and use the View This Source As dropdown.

Singular displays all the accounts that can be accessed by the user you logged in with. Select the accounts you want to connect to Singular. For example, if you have any test accounts with dummy data, you may want to leave them out.

The Source column lets you give a name to each account. This is the name under which the data will appear in your reports. You can use the same source name for multiple accounts.

For example, if you have one or more Facebook accounts for ad campaigns handled by a Preferred Marketing Developer (PMD) or Facebook Marketing Partner (FMP) such as Nanigans, specify "Nanigans" for those accounts. Singular reports will sum up the data from these accounts and display it in your reports under the source name "Nanigans".

By default, all accounts are given the source name "Facebook".

  For general information about custom events in Singular, see Configuring Custom Events

Singular can analyze data about users' post-install events, such as registration or first purchase. It is usually preferable to pull data about these events from your attribution provider, but if you don't track Facebook activity through an attribution provider, or if you want to track non-mobile traffic, you can ingest data coming from Facebook itself. In Facebook, user events are known as actions.

To start tracking a custom event from Facebook, follow the instructions in Configuring Custom Events to add a new custom event. If you have Facebook campaigns configured, the New Custom Event box includes a Facebook drop-down list. Click the list to display all the Facebook actions available, and select an action to map the custom event to.

If your iOS report is not displaying install numbers, please ensure you are viewing the correct report. The SKAN report will show you the SKAN installs value; Reports will show you both network and MMP installs.

Keep in mind that:

• SKAN Reports: Understand that SKAN reports combine network data and SKAN installs. Network data is detailed, while SKAN data is typically at the campaign level due to SKAdNetwork's limitations.
• Report Breakdown: When breaking down by sub-campaign, SKAN installs might be under 'N/A' if partners only pass data at the campaign level. Other data will be under their respective sub-campaigns.