Digital Turbine Media Attribution Integration

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Luanna Rossi
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Setting Up Digital Turbine Media
Cost Aggregation
Set up data connector
Attribution Integration
Configure tracking & postbacks

 

The following article details Digital Turbine's unified attribution integration with Singular, presented as "Digital Turbine Media" within the Singular platform.

This unified integration combines previously separate integrations from Digital Turbine, Single Tap, etc. and can be utilized with Digital Turbine's Direct Attribution campaigns (see special instructions below).

If you are currently utilizing one of the non-unified integration, please contact your Digital Turbine POC for further assistance to understand when to migrate and see their setup guide here.

Integration Summary

(See Partner Integrations Glossary)

Partner Digital Turbine Media
Partner Type Ad Network
Creatives N/A
Publisher N/A
View-Through Supported
Re-engagement Supported
S2S N/A
Click Tag Supported
Receiving All Installs Supported
Receiving All Events Supported

Prerequisites

  1. Integrate the Singular SDK: version 12.4+ (see instructions).

  2. Review Digital Turbine Media's standard event names that their machine learning algorithms rely on and prepare to map to Singular SDK events you will send in the Partner Configuration setup.

     

Setup Instructions

1. Configure Digital Turbine Media as a Partner in Singular

To set up Digital Turbine Media as a partner:

  1. In your Singular account, go to Attribution > Partner Configuration and click Add a Partner. Then start typing "Digital Turbine" and select "Digital Turbine Media" from the dropdown list.
    • Do not configure "Digital Turbine", which is the configuration for the older preload integration.
  2. In the configuration window, select the app and app site for which you want to configure Digital Turbine Media.

  3. Select in-app events to send to the partner.

    • Under Event Postbacks, click "+" to add a new event.
    • Select one of the events reported by the Singular SDK in your app and enter the corresponding Digital Turbine standard event name.
    • If the event involves revenue, check the Send Revenue checkbox.
    • Repeat for all of your events.
    • Digital Turbine Media recommends the following postback settings:
      Include View-Through Attributions Enable Enable attribution based on ad impressions in addition to ad clicks.
      Send event postbacks to Digital Turbine Media for all Installs Enable Notify Digital Turbine Media about all in-app events, regardless of whether or not the event was attributed to Digital Turbine Media.
      PartnerConfig-DT-new-install.png

      PartnerConfig-DT-new.png

2. Create the Singular Tracking Link

To generate a tracking link:

  1. In your Singular account, go to Attribution > Manage Links and click Create Link.

  2. Under Source Name, select "Digital Turbine Media".

  3. Configure the rest of the link by selecting the desired app site and redirect options as usual. See the Singular Links FAQ for help. When you're done, click Generate.

 

3. Special Instructions

If you are interested in running a Direct Attribution campaign, please reach out to your Digital Turbine Media contact to have that campaign type enabled. 

There are no additional requirements from Singular besides having a supported SDK version of Android 12.4+ implemented in your mobile apps. 

Direct Attribution campaigns do not utilize an attribution window, so the Attribution Window Settings in the Partner Configuration or Tracking Link level do not apply for these campaign types.