Mixpanel Attribution Integration

Learn how the integration between Singular and Mixpanel works.

Prerequisites

Setup Instructions

  1. Integrate the Singular SDK (see instructions).
  2. In Singular, go to Attribution > Partner Configuration.
  3. Click Add a Partner. In the search box that appears, type and choose Mixpanel. See Partner Configuration for general instructions for setting up a partner.
  4. Provide these details in the Mixpanel Configuration shelf and click Save.
    Field Description
    Mixpanel Project Token Retrieve this project token from the settings page of your Mixpanel project.
    Install or Re-engagement Choose whether you want to send re-engagement event data in the postback.

     

After the integration is complete, data created in Singular is available in Mixpanel. See Mixpanel's documentation.

Singular sends install data to Mixpanel using the event name "__start__". When reviewing data in Mixpanel, ensure you search for this event or any other event names you've specifically set up in the Singular Partner Configuration.

Integration Summary

(See Partner Integrations Glossary)

Partner Mixpanel
Partner Type  
Creatives Supported
Publisher Supported
View-Through Supported
Re-engagement Supported
S2S Not Supported
Click Tag Supported
Receiving All Installs Supported
Receiving All Events Supported
Receiving Ad Revenue Events Supported