Learn how to use alerts to be informed immediately when there are meaningful changes in the performance of your marketing campaigns.
What's the purpose of alerts?
Use the Retention page to track and analyze user retention patterns for your products.
What is user retention?
User retention is a metric that tracks how many users who have converted (e.g. in...
Learn how to use the Goal Management page to manage your mobile advertising budget and ensure you're not over- or under-spending.
What's the purpose of the Goal Management page?
The Goal Manag...
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