Learn which dimensions and metrics are supported in Singular reports for web properties.
For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.
|Field in Singular Web Platform
|UTM Term||Search terms used to find the site.|
|UTM Content||The specific target clicked to bring the user to the site, such as text link or banner ad.|
|UTM Medium||The type of link used, such as CPC or email.|
|UTM Campaign||A specific product promotion or strategic campaign.|
|UTM Source||The site that sent the traffic. Required.|
|New Visitors||The number of users who've visited your site for the first time.|
|Re-engaged Visitors||The number of users who've been brought back to your site by a re-engagement campaign.|
|Total Web Conversions||Sum of new visitors and re-engaged visitors.|
Web Data Schemas for ETL
The fields described above are also available in data destinations. The user-level data schemas for clicks, conversions, and events now contain web dimensions and metrics. There is also a web data schema for aggregated data.