Singular Reporting for Web Properties

Learn which dimensions and metrics are supported in Singular reports for web properties.

Web Fields


For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.

Field in Singular Web Platform
UTM Term Search terms used to find the site.
UTM Content The specific target clicked to bring the user to the site, such as text link or banner ad.
UTM Medium The type of link used, such as CPC or email.
UTM Campaign A specific product promotion or strategic campaign.
UTM Source The site that sent the traffic. Required.
New Visitors The number of users who've visited your site for the first time.
Re-engaged Visitors The number of users who've been brought back to your site by a re-engagement campaign.
Total Web Conversions Sum of new visitors and re-engaged visitors.

Web Data Schemas for ETL

The fields described above are also available in data destinations. The user-level data schemas for clicks, conversions, and events now contain web dimensions and metrics. There is also a web data schema for aggregated data.