Roku Ads Attribution Integration

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Integration Summary

As a Roku Self-Attributing Network (SAN) Measurement Partner, Singular allows app publishers to track installs and re-engagements driven by Roku Ads campaigns. Once an install has been verified by Singular, you can also track subsequent user engagement of these users in your app.
 

(See Partner Integrations Glossary)

Property Value
Partner Roku
Partner Type SAN (Self-Attributing Network)
Creatives Supported
Publisher Supported
View-Through Supported
Deep Linking Not Supported
Re-engagement Supported
S2S Not Supported
Click Tag Not Applicable
Receiving All Installs Recommended (Self-attributing)
Receiving All Events Recommended (Self-attributing)

Setup Instructions

To set up Roku attribution tracking for an application:

Prerequisites

1

Configure Roku as a Partner in Singular

  1. In Singular, go to Attribution > Partner Configuration and search for Roku.
  2. Select your app and enter your Roku Event Group ID. You can locate your Event Group ID in the Roku Ads Event Manager.
2

Specify Attribution Settings

  1. Enable View-Through Attribution if you want to attribute view-through (impression-based) conversions from Roku.
  2. Enable Re-engagement Tracking if you want to attribute re-engagements for existing app users who engage with a Roku ad.
  3. Set your attribution lookback windows for installs and re-engagements.
  4. Save the integration.
    Note: By saving the Roku integration, Singular automatically sends install postbacks to Roku (mapped to APP_INSTALL). If re-engagement is enabled, session postbacks are also sent automatically (mapped to SESSION_START). You do not need to configure these separately in Step 3.

Roku Ads attribution settings in Singular showing Roku Event Group ID field and probabilistic matching toggle
3

Send Event Postbacks to Roku

In addition to installs and sessions (which are sent automatically), Singular supports sending additional in-app event notifications to Roku.

  • Select which additional events to send to Roku from the dropdown.
  • Map your in-app events to Roku's predefined conversion event names.
  • Check Include Revenue Value if relevant. If unchecked, only event counts will be sent.
4

Tracking Roku Attributions in Singular

After completing the steps above, you can see the results of your Roku campaigns in Singular Reporting. For important information on how Roku data appears in reporting, see Partner Data Policies below.

Partner Data Policies

Data Access

Roku does not allow access to user-level data. Any fields normally identifying a conversion or event attributed to Roku are marked as "Unattributed".

Data Mapping

Roku campaign metadata is mapped to Singular reporting dimensions as follows:

Singular Dimension Roku Field
Tracker Campaign ID Campaign ID
Tracker Campaign Name Campaign Name
Tracker Sub Campaign ID Flight ID
Tracker Sub Campaign Name Flight Name
Tracker Creative ID Creative ID
Tracker Creative Name Creative Name