Uber Ads Attribution Integration

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Integration Summary

As an Uber Ads Mobile Measurement Partner, Singular allows app publishers to track Android app installs on Uber Ads mobile app campaigns. Once an install has been verified by Singular, you can also track subsequent user engagement of these users in your mobile app. 
 

(See Partner Integrations Glossary)

Partner Uber Ads
Partner Type Self-attributing ad network
Creatives Supported
Publisher Supported
View-Through Supported for self-attributed installs and re-engagements
Deep Linking Singular's integration with Uber does not use Singular tracking links (including Singular deep links)
Re-engagement Supported
S2S N/A
Click Tag No (Self-attributing)
Receiving All Installs Recommended (Self-attributing)
Receiving All Events Recommended (Self-attributing)

Setup Instructions

To set up Uber Ads attribution tracking for an application:

Prerequisites

1

Configure Uber Ads as a Partner in Singular

  1. Go to the Uber Ads dashboard. Find your Product ID and copy it.
  2. In Singular, go to Attribution > Partner Configuration and type "Uber Ads" in the search box.
  3. Select your app, and enter your app's Product ID
2

Specify Attribution Settings

  1. Enable View-through Attribution if you want to attribute view-through conversions from Uber Ads.
  2. Enable Re-engagement Tracking if you want to attribute re-engagement for existing app users that engage with a Uber Ads' ad.
  3. Choose your attribution lookback windows to specify how long an ad can be credited with an install.
  4. Save the integration.
    Note: By saving the Uber Ads integration configuration here, Singular automatically tracks installs to Uber. If re-engagement is enabled, sessions are also automatically sent to Uber. This corresponds to the first_open and session_start Uber Ads events, respectively. You do not need to configure these events separately in step 3.
     
3

Send Event Postbacks to Uber Ads

Singular supports sending event notifications to Uber Ads.

  • First, select which events to send to Uber Ads from the dropdown.
  • Next, map your In-app Events:
    • Select the event name on the left field, according to the name used in the SDK, and map the name to one of Uber Ads' predefined conversion events.
    • Check the "Include Revenue Value" checkbox if relevant. If not checked, only counts of the event will be sent.
4

Tracking Uber Ads Attributions in Singular

After completing the steps above, you can see the results of your Uber Ads mobile app campaigns in your Singular Reporting.

Data Mapping

Uber Ads values are mapped to Singular reporting dimensions as follows:

Singular Value Uber Value Example
Tracker Campaign Name Campaign Name “MyCampaign”
Tracker Campaign ID Campaign UUID 08dc86f3-b271-49d2-9a58-a58f19bae923
Tracker Sub Campaign Name Ad Group Name "MyAdGroup"
Tracker Sub Campaign ID Ad Group UUID b929be31-d273-4faa-b1d3-eeeb7833f503
Tracker Creative Name Creative Name "MyCreative"
Tracker Creative ID Creative UUID 3da2c712-ff24-458f-b2f4-f35a20590596