Bing Data Connector

Learn how Singular pulls advertising cost data from Bing and displays it in your reports.

 

Quick Details

Data connector technology API
Data breakdown (segmentation)

The following breakdowns are available:

  • Country (Default)
  • Keyword
How far back we pull data No limit
Time zone Account timezone
Does the partner offer data for today? Yes
Is data available on the creative level? Yes
Does Singular show your creative assets? Yes
Known limitations and issues N/A

Data Mapping

For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.

Field in Singular UI Field in Singular API Field in Bing
Dimensions
Account ID
adn_account_id
AdvertiserAccountId
Account Name
adn_account_name
AdvertiserAccountName
Country country_field Country
Keyword keyword Keyword
Keyword ID keyword_id KeywordId
Keyword Match Type keyword_match_type BidMatchType
Network Campaign ID adn_campaign_id campaignId
Network Campaign Name adn_campaign_name campaignName
Network Sub Campaign ID adn_sub_campaign_id adgroupid
Network Sub Campaign Name adn_sub_campaign_name adgroupname
Original Currency
adn_original_currency
currencycode
Platform platform DeviceOS
Tracking URL tracking_url TrackingTemplate
Quality Score quality_score HistoricalQualityScore
Creative ID
creative_id
adid
Creative Name
creative_name
ad.Title/ad.path/TitlePart1 (depends on the Creative type)
Creative Reported URL
creative_reported_url
ad.FinalUrls/ad.DestinationUrl
Text creative_text
ad.text
Metrics
Network Clicks adn_clicks Clicks
Network Impressions adn_impressions Impressions
Network Installs adn_installs Conversions
Original Cost adn_original_cost Spend

Conversion Events

Based on your available events in Microsoft's platform, Singular can pull conversion events from Microsoft which will give you either conversion or revenue values. These are known as "Goals" in your Microsoft Account. The image below shows an example. See more about Conversion Events here.

dc_bing_conversionevents.png