Learn how Singular pulls advertising cost data from Bing and displays it in your reports.
Quick Details
| Data connector technology | API |
| Data breakdown (segmentation) |
The following breakdowns are available:
|
| How far back we pull data | No limit |
| Time zone | Account timezone |
| Does the partner offer data for today? | Yes |
| Is data available on the creative level? | Yes |
| Does Singular show your creative assets? | Yes |
| Known limitations and issues | N/A |
Data Mapping
For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.
| Field in Singular UI | Field in Singular API | Field in Bing |
| Dimensions | ||
| Account ID |
adn_account_id |
AdvertiserAccountId |
| Account Name |
adn_account_name |
AdvertiserAccountName |
| Country | country_field | Country |
| Keyword | keyword | Keyword |
| Keyword ID | keyword_id | KeywordId |
| Keyword Match Type | keyword_match_type | BidMatchType |
| Network Campaign ID | adn_campaign_id | campaignId |
| Network Campaign Name | adn_campaign_name | campaignName |
| Network Sub Campaign ID | adn_sub_campaign_id | adgroupid |
| Network Sub Campaign Name | adn_sub_campaign_name | adgroupname |
| Original Currency |
adn_original_currency |
currencycode |
| Platform | platform | DeviceOS |
| Tracking URL | tracking_url | TrackingTemplate |
| Quality Score | quality_score | HistoricalQualityScore |
| Creative ID |
creative_id |
adid |
| Creative Name |
creative_name |
ad.Title/ad.path/TitlePart1 (depends on the Creative type) |
| Creative Reported URL |
creative_reported_url |
ad.FinalUrls/ad.DestinationUrl |
| Text | creative_text |
ad.text |
| Metrics | ||
| Network Clicks | adn_clicks | Clicks |
| Network Impressions | adn_impressions | Impressions |
| Network Installs | adn_installs | Conversions |
| Original Cost | adn_original_cost | Spend |
Conversion Events
Based on your available events in Microsoft's platform, Singular can pull conversion events from Microsoft which will give you either conversion or revenue values. These are known as "Goals" in your Microsoft Account. The image below shows an example. See more about Conversion Events here.
