[NEW] Singular Hybrid SKAN Solution FAQ

Learn about Singular's new Hybrid SKAN Solution for customers who have integrated both the Singular S2S and an SDK.


What is the Hybrid SKAN Solution?

The Singular Hybrid SKAN Solution helps use the full spectrum of events and benefit from all the functionality of Singular SKAN models. This feature is aimed at clients who have both an SDK and an S2S integration and want a SKAN conversion model to rely on both types of events.

Through this solution, the Singular SDK handles the conversion value update for the client for both SDK events and S2S events.

  1. For SDK events, Singular evaluates the event and updates the conversion value on the device using Apple's framework.
  2. For S2S events, Singular evaluates whether the event is part of a SKAN model. If it is, Singular stores it on our servers until we receive an event from the SDK. At that point, we update the conversion value with all past SKAN event information.


How do I enable the Hybrid SKAN Solution?

To enable the feature, contact your Customer Success Manager or the Singular support team.

Can I use Hybrid in Manual SKAN mode?

No. Singular Hybrid SKAN was built to support Singular Managed Mode.

Do we need to change our S2S calls to add conversion values?

No, you do not need to update your calls. They will remain the same.

Do our servers need to know our SKAN model?

No, Singular manages your SKAN model.

When should we send our S2S events?

We recommend you send the events as close to real time as possible, as SKAN requires the app to be open to update the conversion model. One of the limitations of SKAN is a limited conversion update window.

What happens if we do not send an event from the SDK and the SKAN window closes or the user never reopens the app?

In the described situations, we will not be able to update the conversion value.

We are only integrated via S2S. Can we use this feature?

No, Singular Hybrid SKAN requires the Singular SDK to be part of your apps.

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