Liftoff (Vungle) Data Connector

 

Quick Details

Data Connector Technology API (See Liftoff Direct API documentation)
Data breakdown (segmentation) Campaign, Country, Publisher, Creative
Time Zone UTC
Is data available on the creative level? Yes
Does Singular show your creative assets? No

Data Mapping

For descriptions of each field in Singular reporting, see the Singular Metrics and Dimensions Glossary.

Data Mapping

Notes on Terminology:

Field in Singular UI Field in Singular API Field in Direct
Dimensions
Country country_field country
Creative Format creative_format ad_type
Network Campaign ID adn_campaign_id campaign_id
Network Campaign Name adn_campaign_name campaign_name
Network Creative ID adn_creative_id creative_id
Network Creative Name adn_creative_name creative_name
Platform platform reported_type
Publisher ID publisher_id site_id
Publisher Site Name publisher_site_name site_name
Metrics
Cost adn_cost cost
Network Clicks adn_clicks clicks
Network Impressions adn_impressions impressions
Network Installs adn_installs installs

Direct and Accelerate

By adding the Liftoff data connector, you will be able to retrieve costs for Accelerate and Direct products. If you're running campaigns for Amazon and Windows apps, please ensure that Vungle’s data connector is also added. For any questions, please reach out to your Liftoff representative.