Creative Explore is a report included in the Creative IQ package; showcasing advanced and detailed breakdowns to help you optimize your creatives including your actual creative assets ( include the preview of the images, videos, and text) next to their performance metrics.
Accounts that don't have Creative IQ enabled will be able to run basic creative reporting Reports.
For general information about Singular reporting, see the Reports FAQ.
How to get Started
Creative Explore works different than other reports in that it's will try to guide you through what dimensions are available for a given source.
How to select the correct fields for your query
You will first need to select an app and source filter. You are still able to select 'select all' but we recommend choosing a Source filter when possible to help make sure you don't end up running a report full of "N/As".
Once you've selected a specific source the dimensions shown are what's available for the network specifically. Selecting "advanced mode" will show you all the dimensions available - regardless of whether or not they exist for that specific network. Advanced Mode also reveals a section where we breakdown dimensions coming from the network data set vs. the attribution data. These dimensions are useful mainly for troubleshooting.
The dimension groups you can find in the Creative Explore are useful in being able to analyze your creatives:
Creative Measurement - these dimensions are all the breakdowns the network provide related to the creative or asset themselves.
What is the difference between creative or asset? Some networks will have a different heirarchy for creative data.
Media properties - these dimensions found here mainly relate to the file Singular recieved for this creative. Singular will analyze the video duration, aspect ratio, orientation and size of the file. This is then combined with your marketing cost and attribution data. This is helpful for when design teams want to understand the performance of specific creative formats and understand which one is working better. If a network does not provide the creative file/ preview; Singular will not be able to enrich the data.
How to select metrics and events - metrics and events will also be available depending on the network. If a network is passing creative id on the attribution side, Singular will be able to combine the data and you will have all the cohort metrics you have set up for that network. However, there are some networks where it's not available. You do have an option to also set up conversion events. These events are queried from the network side and it can help provide additional insights, for example you can query Tiktok's "2second video watched" or Meta's "15 second video watched" to get additional insights. These events can be added by heading to the Events page first.
How to play with the data after running a report
The benefit of the pivot table is that you can:
- make the dimensions be columns or rows
- add more filters; even by campaign name or by metric values (show me creatives with at least 1 install)
- collapse and expand rows to help you start with a higher level overview and then start to drilldown
- play with the order of the columns
- group by whatever dimension you like
Troubleshooting
To understand why you're getting N/A values, check out Troubleshooting "N/A" and Missing Data in Reports.
Singular can only display creative images and videos if the ad network makes this content available via their reporting APIs or interfaces.
This arises from a workaround to a technical issue:
- Sometimes the ad network’s metrics for the creatives within a campaign don’t add up exactly to the ad network's metrics for the campaign as a whole
- OR the metrics for the assets in a creative don't add up to the metrics for the creative as a whole.
For example, here is data pulled from an ad network on the creative level that adds up to 50 clicks, while the data pulled on the campaign level shows 45 clicks for the whole campaign:
In such cases, in order to align the data, Singular adds a dummy row to the database and gives it the value needed, so that the metrics for the higher-granularity breakdown add up to the metric for the lower-granularity breakdown.
The value in the dummy row may be negative.
-
What metrics are impacted by the alignment process?
The below metrics are subject to alignment when the most affected metrics are Impressions, Clicks, Installs, and Cost- IMPRESSIONS, CLICKS, INSTALLS, USER_ATTRIBUTIONS, REENGAGEMENTS, COST, ORIGINAL_COST, TRACKER_TOTAL_REVENUE, ACTUAL_REVENUE, REJECTED_INSTALLS, TOUCHPOINTS, POSTBACK_COUNT, VIDEO_VIEWS, COMPLETED_VIDEO_VIEWS, VIDEO_VIEWS_25PCT, VIDEO_VIEWS_50PCT, VIDEO_VIEWS_75PCT, PAGE_FOLLOWS, LIKES, COMMENTS, SHARES, POSTS_SAVED, FRACTIONAL_CONVERSIONS, CONVERSION_EVENT_VALUE, CONVERSION_EVENT_ORIGINAL_VALUE, TOP_IMPRESSIONS, ABSOLUTE_TOP_IMPRESSIONS, ELIGIBLE_IMPRESSIONS, ELIGIBLE_TOP_IMPRESSIONS, ELIGIBLE_ABSOLUTE_TOP_IMPRESSIONS
-
Could alignment result in duplicated data or rows?
Singular aims to align data at the most granular level. Hence, every combination of granularities will hold an alignment row. For example, if the country granularity is available in both campaign and creative level, we will add an alignment row for each country separately. -
Can I eliminate the alignment rows from the reports or API responses?
Yes, to do so use the "Show creative alignment" checkbox
- Can I eliminate the alignment rows from ETL data? Yes; Please contact support@singular.net to do so.
The granularity of your ROI is based on your account with Singular. If you are an analytics-only customer, you may not have access to unenriched or user-level data and hence can't see ROI on specific creatives. You may still see aggregated ROI based on the network data available.
FAQ
The Creative Format dimension is the type of creative as detailed by the ad network. We currently support the following networks:
- Vungle. Expected values: "dynamic interstitial", "square dynamic interstitial", "showcase", "looping", "carousel", "gradient", "swipe"
- AppLovin. Expected values: "GRAPHIC", "VIDEO", "REWARD" (rewarded video), "PLAY" (playable ad)
- Ironsource. Expected values: “Video & Carousel”, “Video & Full Screen”, “Video & Interactive End Card”, “Playable”, “Interactive Video”
- Unity
- AdColony
The Creative Format dimension is a preset creative type. The expected values are "Video", "Image", "Text", or "Carousel".
Note: "Carousel" is a Facebook ad format that displays multiple images in a single ad.
These dimensions apply only to UAC (mobile app) campaigns in Google Ads (AdWords). These campaigns have an additional level of granularity in which a single creative (ad) can contain multiple assets (images, videos, and texts), and each asset has its own name and ID.
For more information, see the AdWords Data Connector FAQ.
The video views metrics tell you how many times your video ad has been viewed up to a quarter, half, or three-quarters of its length. This data can help you identify where viewers lose interest and optimize your video ads.
Yes, you can use the Dashboards page to create visualizations with your creative data.
- Go to Singular > Dashboards, and create a new dashboard or use an existing one.
- Click the Add Widget button and under Reporting Data Type, choose "Creatives".
- Configure the rest of the widget - name, type, data, and filters, and click Save.
For more help, see the Dashboard FAQ.
Yes, you can use two types of custom dimensions:
- Any custom dimensions that are available in the Reports query are also available in the Creative Reports query.
- You can also create custom dimensions specific to creative reports (e.g., based on the Creative Name), and these will only be available in the Creative Reports query. See Custom Dimensions FAQ: What's the difference between the Reports tab and the Creatives tab?.
Creative reports do not support grouping by keyword. However, this feature is available in your regular reports (Singular > Analytics > Reports).