X (formerly Twitter) Ads SKAdNetwork Integration

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Dora Kishinevsky
Updated
Setting Up X Ads
SKAdNetwork Data
Set up SKAN integration
Ad Mon Aggregation
Not supported
Data Discrepancy
Details coming soon

 

Learn how Singular gets your SKAdNetwork data from X.

For the full list of Singular SKAdNetwork integrations, see Singular SKAdNetwork Integrated Partners.

For other types of integrations that Singular has with X Ads, see X Ads Data Connector and X Ads Attribution Integration.

 

Integration Summary

SKAdNetwork Postback Forwarding N/A
Campaign Data Enrichment Currently supported only for some campaigns. X Ads are working on providing campaign ID, etc., for the majority of campaigns.

Where available, the supported granularity is:
• Campaign Name
• Campaign ID
• Sub Campaign Name (Line Item Name)
• Sub Campaign ID (Line Item ID)
Conversion Value Decoding

Coming soon

Important Notes

The X Ads integration is special in that X doesn't forward the SKAdNetwork postback to Singular. Instead, X makes the postback data available to Singular through a dedicated API.

Since Singular ingests the data differently than usual, it has the following limitations:

  • The data is pulled once a day.
  • X Ads SKAN data is not available in user-level SKAN logs or user-level data destination schemas. It is only available in aggregate form (in SKAN reports and raw reports).
  • Singular is not able to validate each SKAN install through Apple's validation process. Therefore all installs from X are assumed to be valid and marked as such in your reports.

To set up the X Ads SKAdNetwork integration, make sure Singular is configured as X's MACT partner. Learn more in X Ads Attribution Integration.