How to Set Up and Run Creative Reports

Learn how to use Singular's creative reports to get a detailed view of your creative assets and their performance to help you optimize your campaigns.

Guide for UA managers
Prerequisites Have a Singular account created for your organization.

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Setup

1

Check that your ad network has creative data available

You can find out through our Data Connectors documentation or by asking the ad network.

If the network does not provide creative data and creative assets to Singular, we encourage you to request the data from them so Singular can incorporate it into the integration.

2

Optional: Segment Your Creatives with Custom Dimensions

If you only want to compare the performance of different individual graphic assets of videos, you can skip this step. 

However, if you want to compare groups or categories of assets, Singular gives you two ways to segment your creative assets: custom dimensions and tags.

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Example: Creative report for an online store with creatives aggregated by
the type of product displayed in the image

Custom dimensions leverage the name of the creative file to categorize the asset. To use them, you need to have a naming convention in place for your creatives.

  1. Go to Settings > Custom Dimensions.
  2. Create a new custom dimension. For example, you can create one called "Season".
  3. Give the dimension possible values such as "Halloween" and "Christmas". Make it assign the values based on whether the creative name includes the words "halloween" or "christmas", respectively.
  4. Go to Analytics > Creative Reports and run a report that includes the "Season" dimension.

For instructions for creating custom dimensions, see the Custom Dimensions FAQ.

Note: If you need custom dimensions that use more complex logic such as regular expressions, the Singular team can build them for you. Contact your Singular Customer Success Manager or Singular Support to discuss your options.

3

Optional: Add Tags to Your Creatives

Another option for segmenting your creatives is by adding creative tags:

  1. Go to Settings > Creative Tags.
  2. Create a new Tag Group. For example, you can create a tag group called "Color Theme".
  3. Go to Analytics > Creative Reports and run a report that includes the Color Theme dimension. Use the report page to assign tags to the different creative assets.

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  4. Now you can run aggregated reports based on the tags you created.

 For more information, see the Creative Tags FAQ.

Running Reports

1

Select Date Range

Go to Analytics > Creative Reports to start building your report query.

As with campaign reports, you can select the date range.

2

Select Grouping

Under Group By, choose whether you want to group your report by the graphic or by the text associated with it.

  • Select Image if you want the report to display creative images/videos next to their performance statistics. Note: Singular can only display an image/video in the report if the ad network has made the graphic available through their API or some other interface. 
  • Select Text if you want the report to display ad texts, such as the call to action, and compare their performance statistics.

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  • Select both Image and Text to see both the image/videos and the texts in the report. Note that this choice provides the highest granularity and may be less useful. If an image/video asset is associated with several different texts, or if the same text is associated with multiple images/videos, the report displays each combination of graphic+text in a separate row.

Note: If you want creatives grouped by text/image, make sure not to select dimensions such as "Creative Name" that break the grouping.

3

Choose Creative Clustering Setting

Choose whether you would like to enable Creative Clustering. This is a technology developed by Singular to group together images that are similar but not identical - such as creatives that are slightly different sizes, have different-colored backgrounds, or if a logo was moved to a different position.

Disable creative clustering if you have similar assets with small differences but you want to compare their performance against each other.

Note: To use creative clustering, be sure to group the report by image (not text), and don't select dimensions such as Creative Name that will break the clustering.

4

Select Dimensions (Breakdowns)

Many of the dimensions are the same as the ones available in the campaign reporting page. Others are creative-specific, e.g., Creative ID, Height, Width. See Metrics and Dimensions for a description of each field.

5

Select Custom Dimensions

Under Custom Dimensions, you see a list of any custom dimensions you've created for general reports, plus the ones you created specifically for creative reports (the latter are not available in other reports).

6

Select Metrics and Filters and Run

  • Metrics are the same as the ones in the Reports page. See Metrics and Dimensions for a description of each field. 
  • As with standard reports, if you feel that any metrics are missing, Singular can create them for you. Contact Singular support and ask for a custom metric. Be sure to include the exact formula the metric should be based on.
  • Filter your report by dimension(s) as needed and run the report.
7

Get Creative Details

In the report table, you can click on the creatives to display their details.

  • You can see the campaign(s) the creative is used in as well as key metrics.
  • If you have enabled creative clustering, scroll left and right to see which creatives are included in the cluster.
8

Optional: Edit Creative Tags

If you haven't added creative tags (see Add Tags to Your Creatives above), or you want to add/edit them, you can do so whenever you run a report (as long as the report is grouped by image).

  1. Select one or more creatives using the checkboxes on the left.
  2. Click Edit Tags.
  3. Select the tag group to use and then select a tag value to associate with the selected creative(s).

Related Articles

Creative Reports FAQ
Creative Tags FAQ
Custom Dimensions FAQ
How to Get Started with Singular Analytics
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