Learn how to use Singular's creative reports to get a detailed view of your creative assets and their performance to help you optimize your campaigns.
|Guide for||UA managers|
|Prerequisites||Have a Singular account created for your organization.|
Check that your ad network has creative data available
You can find out through our Data Connectors documentation or by asking the ad network.
If the network does not provide creative data and creative assets to Singular, we encourage you to request the data from them so Singular can incorporate it into the integration.
Optional: Segment Your Creatives with Custom Dimensions
If you only want to compare the performance of different individual graphic assets of videos, you can skip this step.
However, if you want to compare groups or categories of assets, Singular gives you two ways to segment your creative assets: custom dimensions and tags.
Example: Creative report for an online store with creatives aggregated by
Custom dimensions leverage the name of the creative file to categorize the asset. To use them, you need to have a naming convention in place for your creatives.
For instructions for creating custom dimensions, see the Custom Dimensions FAQ.
Note: If you need custom dimensions that use more complex logic such as regular expressions, the Singular team can build them for you. Contact your Singular Customer Success Manager or Singular Support to discuss your options.
Optional: Add Tags to Your Creatives
Another option for segmenting your creatives is by adding creative tags:
For more information, see the Creative Tags FAQ.
Select Date Range
Go to Analytics > Creative Reports to start building your report query.
As with campaign reports, you can select the date range.
Under Group By, choose whether you want to group your report by the graphic or by the text associated with it.
Note: If you want creatives grouped by text/image, make sure not to select dimensions such as "Creative Name" that break the grouping.
Choose Creative Clustering Setting
Choose whether you would like to enable Creative Clustering. This is a technology developed by Singular to group together images that are similar but not identical - such as creatives that are slightly different sizes, have different-colored backgrounds, or if a logo was moved to a different position.
Disable creative clustering if you have similar assets with small differences but you want to compare their performance against each other.
Note: To use creative clustering, be sure to group the report by image (not text), and don't select dimensions such as Creative Name that will break the clustering.
Select Dimensions (Breakdowns)
Many of the dimensions are the same as the ones available in the campaign reporting page. Others are creative-specific, e.g., Creative ID, Height, Width. See Metrics and Dimensions for a description of each field.
Select Custom Dimensions
Under Custom Dimensions, you see a list of any custom dimensions you've created for general reports, plus the ones you created specifically for creative reports (the latter are not available in other reports).
Select Metrics and Filters and Run
Get Creative Details
In the report table, you can click on the creatives to display their details.
Optional: Edit Creative Tags
If you haven't added creative tags (see Add Tags to Your Creatives above), or you want to add/edit them, you can do so whenever you run a report (as long as the report is grouped by image).
|Creative Reports FAQ|
|Creative Tags FAQ|
|Custom Dimensions FAQ|
|How to Get Started with Singular Analytics|