Starting December 8, 2020, Apple requires app developers to describe their app’s privacy practices, including the practices of any third-party partners that are integrated into the app, when submitting new apps or app updates.
This guide will help you to submit information about your Singular-integrated app.
For more information, see App privacy on the App Store (Apple) and How to enter information in App Store Connect (Apple).
Background: Why is This Required?
Apple has updated the app submission process so that end-users can learn about each app's privacy practices before they decide whether to download it. Privacy information includes any types of data the app may collect and whether that data is used to track the user.
When you submit a new app or an app update, you will be required to fill an App Store Connect questionnaire related to your app's privacy practices - including the practices of any third-party vendors whose code is integrated into your app, such as Singular.
Important: Guidelines on this page do not constitute legal advice you may need your legal and privacy teams to provide.
Before You Begin
Keep the following in mind:
- Singular and the Singular SDK are configurable in terms of the data you send us and how we use it. Make sure you're using Singular's latest SDK version, and identify the types of data that you've configured Singular to receive before answering the questionnaire.
- The questionnaire covers all privacy-related data collections and uses, not only the ones applicable to the Singular SDK.
- Your app’s privacy practices must follow the App Store Review Guidelines and all applicable laws.
- Going forward, if you make changes to the data you collect, you will have to update your responses in App Store Connect accordingly.
Submitting the Types of Data
The following table describes the default data collection behavior of the latest Singular SDK which you can reference when compiling your answers. Note that almost all data collected by Singular is optional, and subject to app developers choice, including providing opt-in or opt-out options for users.
| Data type | Is it collected by Singular? | Additional comments |
|---|---|---|
| Contact Info Name Email Address Phone Number Physical Address Other User Contact Info |
No | - |
| Health and Fitness Health Fitness |
No | - |
| Financial Info Payment Info Credit Info Other Financial Info |
No | - |
| Location Info Precise Location Coarse Location |
No | - |
| Sensitive Info | No | - |
| Contacts | No | - |
| User Content Emails or Text Messages Photos or Videos Audio Data Gameplay Content Customer Support Other User Content |
No | - |
| Browsing History | No | - |
| Search History | No | - |
| Identifiers User ID Device ID |
Optional | User ID - You may decide to send User IDs to Singular using setCustomUserID. Device ID - IDFA is collected when accessible. |
| Purchases Purchase History |
Optional | You may decide to use Singular to measure some or all purchase events. |
| Usage Data Product Interaction Advertising Data Other Usage Data |
Optional | Product Interaction - Sessions and app launches are collected by Singular. Additionally, you may decide to send certain product interactions to Singular. Advertising Data - Singular can be used for measuring ad revenue (for customers who use the ad monetization product). In that case, ad revenue events are sent to Singular. Other Usage Data - Singular can be used for measuring other in-app events, as configured by the app developer. |
| Diagnostics Crash Data Performance Data Other Diagnostics Data |
No | - |
| Other Data Other Data Types |
Yes | Singular collects some device information such as the OS and the type of the device (e.g., iPhone X), as well as network information such as the IP address and the user agent. Singular also collects the IDFV. |
Submitting Information about Data Use
In addition to the types of data you collect, you have to describe how your app uses the data that is being collected.
| Data type | Use by Singular |
|---|---|
| Third-Party Advertising | Optional - select this if you share Singular data with a third party to display third-party ads in your app. |
| Developer’s Advertising | Optional - select this if you display first or third-party ads in your app. |
| Analytics | Yes |
| Product Personalization | Optional - select this if you use data for any product personalization, such as landing page customization. |
| App Functionality | Yes |
| Other Purposes | Optional - select this if you use data for any other purpose not stated previously. |
Submitting Information about Data Linked to the User
Finally, you are required to specify whether data types collected through Singular are linked to the user's identity.
Since Singular collects the IDFV and, when accessible, the IDFA, select Yes when asked if the data is linked to the user's identity.