How to Configure Flexible Postbacks (Advanced)

The flexible postbacks settings give you finer control over the data that Singular sends to your partners in postbacks. These additional settings let you disable install postbacks, update the default postback URL, configure the lookback window type and length for event postbacks, and more.

Flexible postbacks are not enabled by default. If you're interested, reach out to your Singular customer success manager.

Guide for Project Managers, BI Team

Have the flexible postbacks feature enabled for your account. If you're interested in this feature, reach out to your customer success manager.




In your Singular account, go to Attribution > Partner Configuration.


Select the desired partner and select an App and App Site. If you have flexible postbacks enabled in your account, you will see advanced settings in the configuration window.


To disable postbacks about installs, click the trash icon next to the default install postback:



Under Event Postbacks, you can change the lookback type for each event postback.

  • None: No lookup window.
  • Click: The lookback window starts from the click time.
  • Install: The lookback window starts from the time of the install or re-engagement.



Once you've chosen a lookback window type, you can choose the number of days to look back.



Click the settings icon to expand even more settings for the postback:


  • Tracker Campaign Name Filter: Use this field to restrict postbacks to the specific campaigns you mention. Leave this field blank to have Singular send postbacks for all campaigns.
  • Update Postback URL: Ordinarily, partner networks let Singular know which URL to send postbacks to. But in special cases where you are asked by the partner to have postbacks sent to a different URL, you can enter it here. You should also ask the partner to provide you with the complete URL to reduce the chance of errors.